U.S. Army 2005 MWR Leisure Needs Survey Army Results Briefing Presented to BG John A. Macdonald Commander, U.S. Army Community and Family Support Center 24 March 2006

2005 LNS Army Results 2 BRIEFING OUTLINE «LEISURE NEEDS SURVEY –Project Overview –Methodology –Patron Sample –Products «SURVEY RESULTS –MWR Programs and Facilities –Army Community Service –Child and Youth Services –Better Opportunities for Single Soldiers –Leisure Activities –Deployment and MWR –Career Intentions «NEXT STEPS

2005 LNS Army Results 3 PROJECT OVERVIEW Monitoring, assessment, and feedback Customer and market analysis Programs and facilities inventory and analysis Competitive analysis Program costs and resources analysis Policies, regulations, mission, and laws Installation and community profiles Business and industry standards and trends Composite evaluation Planning projections and assumptions Integrated SWOT analysis Program business plans Functional support plans Mission and vision statements Strategic goals and objectives Implementation guidance Capital Improvements program Contingency plans Analyzing and forecasting the external environment Analyzing programs and markets Developing alternatives Formulating the strategic business plan Formulating operational business plans Monitoring and evaluating plan implementation ELEMENTSELEMENTS COMPONENTS MWR STRATEGIC BUSINESS PLANNING MODEL

2005 LNS Army Results 4 METHODOLOGY «PROJECT SCOPE –92 sites were surveyed in Northeast(21 sites)- Europe(20 sites) - Northwest(10 sites)- Korea(9 sites) - Southeast(13 sites)- Pacific(5 sites) - Southwest(14 sites) –249,555 surveys were distributed throughout the Army to four patron groups: Active Duty Soldiers Spouses of Active Duty Soldiers (CONUS only) DA Civilians Retirees (CONUS only) «SURVEY ADMINISTRATION –Designed to collect information on installation MWR programs and facilities as well as the leisure activities of your potential market –65 multiple choice questions; 7 questions were tailored to your specific installation issues

2005 LNS Army Results 5 METHODOLOGY «SURVEY ADMINISTRATION (Continued) –Active Duty and DA Civilian surveys distributed by installation POCs –Spouses of Active Duty and Retiree surveys direct mailed to home addresses (CONUS only) –Web survey option offered for the first time to all respondents –Percent completing survey via the Web by patron group and for all respondents: Active Duty Soldiers: 34% Spouses of Active Duty Soldiers: 40% DA Civilians: 48% Retirees: 27% All Respondents: 37%

2005 LNS Army Results 6 METHODOLOGY «SURVEY SAMPLE –Four population segments - Active Duty - Civilian Employees - Spouses of Active Duty (CONUS only)- Retirees (CONUS only) –Response Rates and Confidence Intervals for each patron group and overall sample _____________________________________________________ * Response rate is calculated by dividing the number of surveys returned by the number of surveys distributed. It should be noted that low response rates (i.e., less than 20%) increase the chance that one or more subgroups (e.g., for active duty patron group, E1-E4 is a subgroup) may be over- or under- represented. Any patron groups with fewer than 15 survey respondents do not have their data reported to protect privacy and ensure representativeness. **A confidence interval for a sample mean tells us the range in which we are likely to find the true population mean: Assume 300 surveys were returned for an active duty patron group of 1, % responded that they used the gym in the last year. The 95% confidence interval for this case would be  5%. Thus there is a 95% chance that the TOTAL number of active duty at this installation who used the gym last year is between 47% and 57%. We can be 95% confident that between 634 and 770 active duty used the gym last year.

2005 LNS Army Results 7 PATRON SAMPLE* SPOUSES OF ACTIVE DUTY (n = 6,277) RETIREES (n = 9,152) CIVILIANS (n = 12,752) RESPONDENT POPULATION SEGMENTS ACTIVE DUTY (n = 16,615) *The n provided for each patron group is equal to the number of respondents who provided their rank or paygrade.

2005 LNS Army Results 8 PRODUCTS «PRODUCTS –Comprehensive installation report of survey data in electronic form –SPSS data file provided to installation representatives for further analyses, if desired –Installation level briefing of findings –IMA Region and Army level roll-up reports and briefings «PRODUCT DISTRIBUTION –All products provided on CD –CD distribution to installation MWR Directors, IMA Region MWR Chiefs, and U.S. Army Community and Family Support Center

2005 LNS Army Results 9 MWR PROGRAMS & FACILITIES: HIGHEST USAGE RATES AND RATINGS OF SATISFACTION AND QUALITY MOST FREQUENTLY USED FACILITIES Fitness Center/Gymnasium51% Library37% Bowling Food & Beverage 34% Bowling Center34% Car Wash 33% FACILITIES WITH HIGHEST SATISFACTION RATINGS* ITR – Commercial Travel Agency4.27 Library4.24 Fitness Center/Gymnasium4.23 Bowling Center 4.22 Golf Course4.18 FACILITIES WITH HIGHEST QUALITY RATINGS** Library4.13 ITR – Commercial Travel Agency4.12 Golf Course 4.11 Golf Course Pro Shop4.09 Bowling Center4.06 *Satisfaction ratings were based on a 5 point scale: 5 = Very Satisfied and 1 = Very Dissatisfied. **Quality ratings were based on a 5 point scale: 5 = Very Good and 1 = Very Poor. These ratings are an average of three quality scores: Building/Facility/Space, Equipment/Furnishings, and Personnel.

2005 LNS Army Results 10 MWR PROGRAMS & FACILITIES: LOWEST USAGE RATES AND RATINGS OF SATISFACTION AND QUALITY *Satisfaction ratings were based on a 5 point scale: 5 = Very Satisfied and 1 = Very Dissatisfied. **Quality ratings were based on a 5 point scale: 5 = Very Good and 1 = Very Poor. These ratings are an average of three quality scores: Building/Facility/Space, Equipment/Furnishings, and Personnel. LEAST FREQUENTLY USED FACILITIES BOSS 5% Marinas 6% School Age Services 6% Bowling Pro Shop 9% Youth Center 9% FACILITIES WITH LOWEST SATISFACTION RATINGS* Car Wash3.87 Multipurpose Sports/Tennis Courts3.88 BOSS3.90 Athletic Fields3.95 Army Lodging3.98 FACILITIES WITH LOWEST QUALITY RATINGS** Car Wash3.71 Multipurpose Sports/Tennis Courts 3.75 Athletic Fields3.80 Marinas3.82 BOSS3.83

2005 LNS Army Results 11 MWR PROGRAMS & FACILITIES: FOOD AND BEVERAGE SERVICES QUALITY Quality of On-Post Services* Quality of Off-Post Services* * Percentages in legend present data for Army overall.

2005 LNS Army Results 12 MWR PROGRAMS & FACILITIES: CATERING SERVICES QUALITY * Percentages in legend present data for Army overall. Quality of On-Post Services* Quality of Off-Post Services*

2005 LNS Army Results 13 MWR PROGRAMS & FACILITIES: ENTERTAINMENT SERVICES QUALITY * Percentages in legend present data for Army overall. Quality of On-Post Services* Quality of Off-Post Services*

2005 LNS Army Results 14 MWR PROGRAMS & FACILITIES: RECREATION PROGRAM ELIMINATION EFFECT ON ARMY QOL

2005 LNS Army Results 15 MWR PROGRAMS & SERVICES: MOST AND LEAST IMPORTANT ACTIVITIES/PROGRAMS Top 7 Activities/Programs Fitness Center/Gymnasium 75% Army Lodging 67% Library 58% Child Development Center53% Youth Center 47% Swimming Pool 43% Athletic Fields 41% Bottom 7 Activities/Programs Respondents were asked to select the 7 most important and 7 least important activities and programs offered on an Army installation. Golf Course41% Arts & Crafts Center 44% Car Wash 45% Golf Course Food & Beverage 46% Bowling Pro Shop51% Golf Course Pro Shop 55% RV Park68%

2005 LNS Army Results 16 MWR PROGRAMS & SERVICES: SOURCES OF INFORMATION* *The top 3 sources of MWR information are shaded for each patron group and the total population.

2005 LNS Army Results 17 MWR PROGRAMS/SERVICES: GENERATE FEELING THAT THE ARMY CARES ABOUT ITS PEOPLE* * Positive = moderate, great or very great extent

2005 LNS Army Results 18 ARMY COMMUNITY SERVICE: AWARENESS AND BENEFIT - ACTIVE DUTY * Percentage of Active Duty users

2005 LNS Army Results 19 ARMY COMMUNITY SERVICE: AWARENESS AND BENEFIT - SPOUSES * Percentage of Spouses of Active Duty Member users

2005 LNS Army Results 20 ARMY COMMUNITY SERVICE: POSITIVE IMPACTS ON ACTIVE DUTY AND SPOUSES * Positive = moderate, great or very great extent

2005 LNS Army Results 21 CHILD AND YOUTH SERVICES: POSITIVE IMPACTS ON ACTIVE DUTY AND SPOUSES * Positive = moderate, great or very great extent

2005 LNS Army Results 22 BETTER OPPORTUNITIES FOR SINGLE SOLDIERS (BOSS): POSITIVE IMPACTS ON ACTIVE DUTY * Positive = moderate, great or very great extent

2005 LNS Army Results 23 LEISURE ACTIVITIES: PREFERENCES BY ACTIVITY CATEGORY Team Sports Basketball13% Softball11% Volleyball 8% Touch/flag football 8% Soccer 8% Basketball13% Softball11% Volleyball 8% Touch/flag football 8% Soccer 8% Outdoor Recreation Going to beaches/lakes33% Picnicking25% Fishing21% Camping/hiking/backpacking 21% Bicycle riding/mountain biking 19% Going to beaches/lakes33% Picnicking25% Fishing21% Camping/hiking/backpacking 21% Bicycle riding/mountain biking 19% Social Entertaining guests at home55% Special family events 37% Night clubs/lounges 29% Dancing 27% Happy hour/social hour26% Entertaining guests at home55% Special family events 37% Night clubs/lounges 29% Dancing 27% Happy hour/social hour26% Sports and Fitness Walking 36% Cardiovascular equipment 31% Weight/strength training 27% Running/jogging 26% Bowling 23% Walking 36% Cardiovascular equipment 31% Weight/strength training 27% Running/jogging 26% Bowling 23% Entertainment Watching TV, videotapes, and DVDs59% Going to movie theaters48% Festivals/events 29% Attending sports events 26% Plays/shows/concerts25% Watching TV, videotapes, and DVDs59% Going to movie theaters48% Festivals/events 29% Attending sports events 26% Plays/shows/concerts25% Special Interests Internet access/applications (home)52% Gardening31% Automotive detailing/washing 28% Automotive maintenance & repair27% Digital photography25% Internet access/applications (home)52% Gardening31% Automotive detailing/washing 28% Automotive maintenance & repair27% Digital photography25%

2005 LNS Army Results 24 LEISURE ACTIVITIES: MARKET SHARE OF ACTIVITY PREFERENCES ON POST* *Top 7 leisure activity preferences ranked by on-post participation.

2005 LNS Army Results 25 LEISURE ACTIVITIES: MARKET SHARE OF SPECIAL INTEREST ACTIVITY PREFERENCES BY LOCATION* *Top 7 special interest activity preferences ranked by overall participation.

2005 LNS Army Results 26 DEPLOYMENT AND MWR: IMPORTANCE OF ACCESS TO MWR DURING DEPLOYMENT

2005 LNS Army Results 27 DEPLOYMENT AND MWR: USE OF MWR DURING DEPLOYMENT IN THEATER OR AT HOME INSTALLATION

2005 LNS Army Results 28 DEPLOYMENT AND MWR: USE OF MWR DURING DEPLOYMENT COMPARED TO NON-DEPLOYMENT

2005 LNS Army Results 29 CAREER INTENTIONS: ACTIVE DUTY AND SPOUSES OF ACTIVE DUTY MEMBERS

2005 LNS Army Results 30 NEXT STEPS «INSTALLATION REPORTS –Review information on 91 leisure activities and up to 40 MWR facilities –Share with Commander and program managers «DATA APPLICATIONS –Action planning for program change and enhancement –Strategic business planning –Five year program planning –Priorities for Project Validation Assessments –Follow-up focus groups on items of interest or for clarification of findings –Input into the Installation Status Report (ISR)