Commercialisation Plan or What’s next after the project is over? Andrejus R. Vilnius Business College (VBC)

THE PRODUCT English for IT (EIT) is an interactive and user-friendly tool with a strong emphasis on learner training and autonomy which: provides IT students and professionals who have reached the elementary/post-elementary level of English (CEFR level A2) with innovative and relevant materials; encourages IT professionals with a passive knowledge of English to activate their language; creates opportunities for learners and tutors in the field of English for IT to share their experience, skills, problems and concerns interactively online.

THE PRODUCT The one-year programme is designed in the form of a calendar. There are 12 topic-based modules (months). Each module (month) is divided into 4 larger sections (weeks). Each section (week) is further subdivided into 7 short sessions (days). The module also has: an entry test, end-of-the-week and end-of-the-month tests and a final test, providing continuous feedback on the learner’s performance; online glossaries of IT terminology and most common words used in the materials translated into all the partners’ languages; a language reference section, a user guide, a message board (online forum) for exchange of ideas and printable photocopiable materials for teachers.

USPs It exposes the learner to a variety of methods of effective self-study and promotes the idea of lifelong learning. It can be applied in both formal and informal learning settings. After the completion of the course, EIT website users with have a possibility to sit an optional formal examination at one of the testing centres established by the project partners. Learners who have passed this exam successfully will be awarded a certificate of achievement. The certificate will show the results of the final exam in five language skills and will be available in all partners’ languages. This will encourage adults in all partners’ countries – Lithuania, Spain, Poland, Cyprus and Austria - to pursue informal training as part of their plan for lifelong learning.

OBJECTIVES Our plan is to: update the learning materials in the EIT e-learning module further; administer and renew the EIT portal continuously; establish EIT information and testing centres at the partners’ institutions; award certificates of achievement to candidates who pass the final test successfully; sell subscriptions through the project partners and local agents and distributors; develop a similar module for EIT users at a higher level (B1).

ACTION POINTS Updating the learning materials Administration and renewal of the EIT portal Establishing EIT Information and Testing Centres Selling subscriptions Developing a similar module for EIT users at a higher level

PROMOTION PLAN Modes of promotion Individual users: Internet advertising (banners, electronic newsletters, etc.) Professional and business press (articles and advertisements) Exhibitions, conferences and other professional events B2B: Direct mail Customer visits Exhibitions, conferences and other professional events

PROMOTION Media strategy The table below shows reasoning behind the choice of appropriate promotion channels for EIT: