Cynthia Thayer Marketing Strategy MK310 September 19, 2010

 Executive Summary  Situation Analysis  Market Segments  Strategy  Market Size  Growth Potential  Personal Positioning  Marketing Plan  Summary

 Cynthia Thayer  Graduate in 2010  Bachelors in Business Administrative ◦ Previous experience from family business ◦ Eventually own a new business ◦ Experience in retail, food service and insurance ◦ Build something that is enjoyable by all (employees, community, investors)

 Goal ◦ “Own a successful business in Northern MN focused on the enjoyment of the outdoors”  Objective ◦ Own a small business with chances to grow ◦ Gain experience managing similar business ventures ◦ Build reputable relations in the community ◦ Work with the communities around me and help with growth in the community ◦ Gain mentors to help meet my objectives and goal

Marketable position due to family experience Completed 4 yrs of school with background in small retail business Worked several jobs with emphasis in Customer Relations Female against males in same field Never owned a small business before Unsure of how to get foot in door for the new business to start Young and inexperienced running a business Can become too competitive Can rely too much on others in certain areas Knowledgeable of the work Lived in Northern MN Easy to learn new techniques Family Business along same lines StrengthWeakness OpportunitiesThreats

 Wants of potential employers: ◦ Hard working, dedicated, driven, goal orientated, team player  Able to offer: ◦ Committed & dedicated to a job ◦ Devoted & creative during a job ◦ Team player on and off the job ◦ Computer skills, Office equipment, Customer orientated

 Own a small business with chances to grow ◦ Purchase an existing business and add or start a new business depending on financial ability  Gain experience managing similar business ventures ◦ Apply for positions in the outdoors venue: bike shops, sportsman stores, outdoor stores (i.e. Scheel’s, Gander Mountain, Sportsmen's Warehouse, Cabela’s)  Build reputable relations in the community ◦ Assist in community events as a sponsor, volunteer in area events (Habitat for Humanity, Wildlife Preservations, Hunting and Fishing events for kids)  Work with the communities around me and help with growth in the community ◦ Start a business to add income to the community, offer jobs to those in need, assist in beautification projects and environmental projects in the area  Gain mentors to help meet my objectives and goal ◦ Meet with experienced owners for advice and help. Join Chambers of Commerce for assistance in needs regarding business, communities and sponsorships for events in the area

 Will gain bachelors degree by years end  Have obtained managerial position at work  Been involved in retail atmospheres for 10+ years  Gain more experience, locate a good location for a business and open before the spring sports season begins

 Business Administrative Assistant with emphasis in insurance, retail and restaurants  Salary: $60,000 starting with ability to increase based on performance and knowledge gained  Manager ◦ Fast food restaurants, small retail stores  Insurance agency ◦ Customer Service Representative, Agent, Office Manager  Emphasis on knowledge of business techniques including: ◦ Problem solving, managerial skills, office skills, equipment knowledge, time management

 “Own a successful business in Northern MN focused on the enjoyment of the outdoors”  Wants of potential employers: ◦ Hard working, dedicated, driven, goal orientated, team player  Able to offer: ◦ Committed & dedicated to a job ◦ Devoted & creative during a job ◦ Team player on and off the job ◦ Computer skills, Office equipment, Customer orientated  Own a small business with chances to grow  Am able to reach the goals by meeting all objectives that have and have not been planned

 Business Administration Salary ◦ administration-salary.php administration-salary.php  US Small Business Administration ◦  United States Department of Labor ◦