Our Second Century of Success Marc P. Tellier President and CEO.

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Presentation transcript:

Our Second Century of Success Marc P. Tellier President and CEO

YELLOW PAGES™ 2.0 Our second century of success Our emergence as an online force Our commitment to a 'new' YPG for CMR's  Listen closely  Provide more tools and resources to get the job done  Drive customer-generated success

DIRECTORIES TWO NATIONAL PLATFORMS VERTICAL MEDIA

TO FIND THE BEST SELLER FOR EACH BUYER OUR MISSION

THE YELLOW PAGES BRAND IS EVOLVING FOR THE FUTURE FOR NEW AUDIENCES IN NEWS WAYS OUR MISSION

EXPANDING THE DIRECTORY CATEGORY

Traditional media has suffered Specialty and new media forms are on the rise Clear shift to electronic media THE MEDIA LANDSCAPE

THE DIRECTORY CATEGORY IS GROWING 76% of Canadians refer to a print or online directory each month 66% of users make a purchase as a result 54% of purchasers are new customers for the advertiser Ad Hoc Research, 2005 Canadian Usage Study

STRONG AND STABLE INCREASING USAGE OF PRINT DIRECTORIES: USAGE OF ONLINE DIRECTORIES:

Print IYP ORGANIC GROWTH Print IYP Users Advertisers

Print IYP ORGANIC GROWTH Print IYP Users Advertisers

Brand/ Distribution Leads/ Media Mix Users Advertisers Print IYP Content ORGANIC GROWTH Print IYP

Residential & Business Listings Display Ads Print IYP Customer Profile Keywords ORGANIC GROWTH Brand/ Distribution Leads/ Media Mix Users Advertisers Content Print IYP

Directories: virtually every home and business MSN Sympatico Google Yahoo Residential & Business Listings Display Ads Print IYP Customer Profile Keywords ORGANIC GROWTH Brand/ Distribution Leads/ Media Mix Users Advertisers Content Print IYP

PrintIYP Wireless Residential & Business Listings Display Ads Print IYP Customer Profile Keywords ORGANIC GROWTH Brand/ Distribution Leads/ Media Mix Users Advertisers Content Vertical Publications Print IYP Directories: virtually every home and business Yahoo MSN Sympatico Google Neighbor- hood

OPERATIONAL EXCELLENCE FOCUS ON CUSTOMER RELATIONSHIP MANAGEMENT EXPANSION OF THE DIRECTORY CATEGORY 2006 PRIORITIES

CUSTOMER RELATIONSHIP MANAGEMENT CUSTOMER FIRST PROJECT

STANDARDIZATION ACROSS CANADA NATIONAL AND REGIONAL ADVERTISERS