1 BigData AnalyticsPanel-Diskussion DMS EXPO 2013Moderation Dr. Joachim Hartmann Richard Medina Co-Founder & Principal Consultant The Future is Participation Management

© Doculabs, Inc Doculabs 2 Doculabs consultants are experts in enterprise social collaboration and content management. We deliver highly actionable and comprehensive strategic plans and roadmaps that help our clients achieve their business goals, create competitive advantage, and reduce risk. Our services help organizations govern information for the benefit of internal and external constituents through enhanced customer communications, e-discovery, and collaboration processes. Quick Facts Founded in 1993 Headquartered in Chicago Privately held Delivered over 1,100 engagements to more than 500 customers

© Doculabs, Inc Richard Medina Richard Medina is co-founder and a Principal Consultant at Doculabs. In his 20 years with Doculabs, Richard has consulted for international organizations in a wide range of industries, including financial services, insurance, communications, utilities, and government blog: twitter: richarddoculabs

© Doculabs, Inc How Do You Get There from Here? Broader and deeper human participation is the most significant change in the content technologies these past few years. But how do you get sufficient benefits, while controlling the substantial potential costs and risks, when no one knows what the optimal target future state looks like? Should your next steps be to: 1.Provide external social media capabilities to customer service, marketing and sales – thus letting the world in? 2.Mobile-enable your mature process-worker ECM applications? 3.Do something else? I recommend that you get a good map. Then you take one step at a time – in any direction.

© Doculabs, Inc Your Content Initiatives have 3 Dimensions 1.Content Management – Addresses the input, control, and output of electronic information. – It ranges on a scale from simple to complex. 2.Process Management – Addresses the rules, orchestration, automation, and control of processes. – It ranges on a scale from simple to complex. 3.Participation Management – Addresses the amount and complexity of human engagement – of human interaction, collaboration, collective deliberation, analysis, and creation. – It measures both the breadth and depth of such participation.

© Doculabs, Inc Here are the 3 Dimensions -- Focus on Participation Management 6

© Doculabs, Inc Level 1: Low Enterprise Participation 7

© Doculabs, Inc Level 2: Moderate Enterprise Participation 8

© Doculabs, Inc Level 3: High Enterprise, Low Extra-Enterprise Participation 9

© Doculabs, Inc Level 4: Moderate Extra-Enterprise Participation 10

© Doculabs, Inc Take Only One Step at a Time -- in Any of the 3 Directions 1.Identify the current state of your opportunities and select one. 2.Determine what that application would look like under ideal conditions. If your budget were unlimited, what kind of mobile, content management and process management capabilities would it have? 3.Now inject the constraints imposed by reality. Determine what your realistic target state should be for that application (given your budget, risk tolerance, etc.). 4.Then close the gap between your current state and your target future state but take only 1 step at a time. Think of it as a game where you can only move 1 step in any of the 3 dimensions per turn.