Introduction to Social Responsibility and Ethics Objectives: Provide examples of business’s social responsibilities Textbook Reading: Explain the concept of business ethics Apply guidelines for ethical behavior Key Terms flextime telecommuting Ad Council green marketing ethics Better Business Bureau price gouging whistle-blowing Marketing Essentials Chapter 6, Section 6.2

What is Social Responsibility? It is the principle that companies should contribute to the welfare if society and not be solely devoted to maximizing profits.

Business and Social Responsibility Marketing Essentials Chapter 6, Section 6.2 Some businesses believe their role in society includes actions affecting: The workplace The marketplace Their communities The environment

In the Workplace Many business try to accommodate employee needs by creating a user-friendly workplace environment. Flextime allows workers to choose their work hours from pre-determined options. Telecommuting involves working at home, usually on a computer. Completed jobs are transmitted by or by mailing in disks. Extended Family Leave The Family and Medical Leave Act of 1993 (FMLA) is a United States federal law requiring covered employers to provide employees job- protected and unpaid leave for qualified medical and family reasons. flextime A program that allows workers to choose their work hours. telecommuting A program that involves working at home, usually on a computer, with completed jobs transmitted by or mail-in disk. Marketing Essentials Chapter 6, Section 6.2

In the Marketplace Socially responsible companies cooperate with the government and consumer groups to provide important information to consumers. Marketing Essentials Chapter 6, Section 6.2 Through its advertising, the Almond Board of California informs consumers about the health benefits of almonds.

In the Marketplace The Ad Council  is a nonprofit organization that helps produce public service advertising campaigns for government agencies and other qualifying groups. Click here to view Ad Council A nonprofit organization that helps produce public service advertising campaigns for government agencies and other qualified sponsors. Marketing Essentials Chapter 6, Section 6.2

In the broadcast industry, standards for acceptable material are established by the Federal Communications Commission (FCC). Network executives can also establish their own policies for self-regulation. Socially responsible companies also look for ways to respond to consumers’ concerns. In the Marketplace Marketing Essentials Chapter 6, Section 6.2 This ad from McDonald’s shows the company’s efforts to promote its commitment to offering healthier menu options.

In the Community Local businesses try to support community efforts by funding teams or helping with food or toy drives. Large companies have guidelines and initiatives that clearly define how they see their role in supporting community causes. The World Business Council for Sustainable Development (WBCSD) is a coalition of international companies who try to use business leadership to bring about responsible economic development, improved efficiency, and corporate social responsibility. Marketing Essentials Chapter 6, Section 6.2

In the Environment Green business design their business practices so that they promote sustainability. sustainability When a venture seeks to achieve economic, environmental and social goals without compromising the ability of future generations to meet their own needs. Section 3.1 Understanding Entrepreneurial Trends Click this logo to view video clip

Directions: Choose a partner to work with. Choose a company that demonstrates an example of green marketing or cause packaging (and let your teacher know right away so there are no duplicates). Visit the business (primary research) or conduct online (secondary) research and find out what other ways they demonstrate social responsibility & prepare to report back to the class. Create a PowerPoint presentation for the class on your findings. Be sure to include the name of the company, their size, their headquarters, brief company history, mission statement, company values/goals/philosophy, specific example of green marketing or cause packaging and how they incorporate and promote social responsibility. If possible, include a video clip and/or pictures that are relevant to your findings. Be creative! How can you bring your presentation to life? Green Marketing & Social Responsibility Assignment

Evaluation: Your assignment will be graded on the following criteria: How well did you follow directions? Is your assignment neat and organized? Does the content help to clearly illustrate the concepts? How creative and credible is the information you are presenting? Is it evident that sufficient planning went into this assignment? What’s your WOW factor? Click here to see a rap!

Chapter Reading Chapter 6.2 Reading Assignment #4  Take notes/outline your reading  Answer questions #’s 1-3 on pg 141 & #’s on pg 143