BoomWare A Simple Interaction Software

Team Members Caitlin Hunter Vincent Maione Danielle Clemson George McHugh

Executive Summary BoomWare is an Instructional and interactive Software company that is a start-up organization whose vision is to create a Graphical User Interface that allows families and friends to stay connected to the internet and to each other through a simple to use software system. The software product has been designed and created by a team of entrepreneur students who were looking to make a standing impact on the parts of society that do not have the knowledge of how to use main stream computers. The software will be constructive by making certain functions of the personal computer easy to use and understand. We will be encouraging our users to learn and have fun with their new interactive software so that they can master the skills needed to interact with the rest of the PC world. BoomWare was formed as a New York L.L.C. by co-founders and co-owners Vincent Maione, Caitlin Hunter, Danielle Clemson and George McHugh.

Vision To keep families connected to the internet and each other through a simple to use software

Mission Statement To help keep the elderly, and those who are not as technically savvy, connected to their loved ones through a simple and easy to use software.

Product Software package Easy to use PC functions Graphical User Interface Family Interaction Customer Service Before & After Updates & Subscriptions FAQ

Marketing Plan Target Market Residential Elderly & their families Nursing homes & AARP The non technologically savvy Surveys Short & simple Stapel Scale (+5 to -5) Demographics (12.8% of U.S population is 65+) In-Home Trials Product Testing Observation & Feedback

E-Commerce Marketing Website Ease of navigation Company & Product information User Accounts & Shopping carts Interactive Web Applications Ordering options Download from site Order from site

Projected Sales

Overview of Financials

Income Statement YEAR 1YEAR 2YEAR 3 Revenues$0$603,504$905,256 COGS063,76995,653 Gross Profit0539,735809,603 Operating Expenses Software Development160,00010,00015,000 Adversiting100,000125,000187,500 Depreciation Equipment3,000 Furniture & Fixtures750 Salaries350,000 Total Operating Expenses613,750488,750556,250 General Expenses Administrative20,0005,0007,500 Rent15,000 Supplies3, Miscellaneous12,00015,00022,500 Total General Expenses50,10035,40045,600 Interest Expense6,000 Total Expenses669,850530,150607,850 Net Income (Loss)($669,850)$9,585$201,753

Questions!?