K ICK - OFF MEETING A NCONA 15/11/ AGES 2.0 A CTIVATING AND G UIDING THE E NGAGEMENT OF S ENIORS THROUGH SOCIAL MEDIA (VS/2012/0346) P HASE 5. U P -S CALING S TRATEGY & F OLLOW -UP

W ORKPLAN S TART 12/2012 – E ND 09/ November Months Phases Start & setup 2. Delivery of Easy PC 3. Data Analysis 4. Monitoring & Evaluation 5.Up-Scaling Strategy & Follow Up 6. Project Management

P HASE 5 – U P -S CALING S TRATEGY & F OLLOW -U P Duration: December 2012 – September 2014 Aim: to up-scale the EASY PC model and disseminate it to a wider audience. Three categories of actors: 1) Consortium Members; 2) Stakeholder Groups; 3) Wider Mainstreaming Audiences 15 November

P HASE 5 – U P -S CALING S TRATEGY & F OLLOW -U P Consortium Members Two categories: local entities and private organizations Private organizations are the social incubators of AGES 2.0 Influence Backing Local entities are institutional accelerators of AGES 2.0 Activation Adoption 15 November

P HASE 5 – U P -S CALING S TRATEGY & F OLLOW -U P Stakeholder Groups (1) Two groups: one in Italy, one in the UK Local public authorities (e.g. council and regional policy makers); Strategic & statutory bodies (e.g. ASL in Italy); Care service providers Wider stakeholders (e.g. elderly associations) (Starting with the contacts!) 15 November

P HASE 5 – U P -S CALING S TRATEGY & F OLLOW -U P Stakeholder Groups (2) Aim: to deliver a “multiplier effect” Tasks: evaluation of the study; provision of insights into potential avenues for up-scaling AGES national meetings per country (May ‘13 and May ’14) and 1 transnational meeting in September 2013 (Exeter) assessments on impact, cost-effectiveness, feasibility, transferability, up-scaling potential Easy Pc Green Paper – collection of opinions on the research, in a restricted (and then open) section of the website 15 November

P HASE 5 – U P -S CALING S TRATEGY & F OLLOW -U P Wider Mainstreaming Audience Includes: care service commissioners, care providers, policy makers (from other Regions/Countries); IT developers: training providers Channels: external conferences and workshops; affiliate associations; publications Website and social networks (Facebook, LinkedIn, Twitter) Final Conference (Ancona) and Final Report Focus on TRANSFERABILITY 15 November