Presidents Assembly Monthly Webinar November 18, 2010

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Molly GimmelRachael Bender Greater DC ChapterFort Lauderdale Chapter Chair Chair-Elect Molly GimmelRachael Bender Greater DC ChapterFort Lauderdale Chapter Chair Chair-Elect Presidents Assembly Leadership

Presidents Assembly Steering Committee Anne Freedman NAWBO Miami PASC Northeast & Mid-Atlantic Region Lola Kakes NAWBO Tucson PASC Western Region Linda Cooper NAWBO Central Oklahoma PASC Southern Region Angelika Coghlan NAWBO Chicago PASC Midwest Region

NAWBO REGIONAL BREAKDOWNS Northeast & Atlantic Region Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, District of Columbia, Virginia, W. Virginia Midwest Region Wisconsin, Michigan, Illinois, Indiana, Ohio, N. Dakota, S. Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri Southern Region North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Mississippi, Alabama, Oklahoma, Texas, Arkansas, Louisiana Western Region Idaho, Montana, Wyoming, Nevada, Utah, Colorado, Arizona, New Mexico, Alaska, Washington, Oregon, California, Hawaii

Steering Committee Roles & Responsibilities Presidents Assembly Steering Committee is responsible for: Serving as “voice of the chapters” on the National Board and facilitating communications between National and the chapters Facilitating chapter collaboration/information sharing via webinars & meetings at national conferences Creating a community of chapter leaders Helping chapter leaders with strategic planning, problem resolution, etc. Appointing members to serve on the National Nominating Committee

Webinar Schedule Mark Your Calendar NOW! Webinars will be held on the third Thursday of every month at noon Eastern time. Upcoming Webinars: Dec 16 – Fundraising (other than corporate partnerships) Jan 20 – Public Policy (state & local) Feb 17 – New Member Recruitment Mar 17 – Programming & events Apr 21 – Public Policy (national) May 19 – Strategic Alliances

PA Facebook Page Use to share news and information; exchange best practices; ask for help; etc. All chapter leaders are welcome to join. Please do not use to market your business.

News from National Molly Gimmel PASC Chair

 The NAWBO PAC has been re-launched to provide NAWBO with a voice at the national level regarding issues affecting WBOs  The all-new Online Legislative Action Center provides:  Contact information for elected officials at the national, state, and local level  Information about candidates running for election for national, state, and local offices  The ability to subscribe to policy briefs & alerts  Advocacy toolkit  Policy briefs on WBO & SB issues  Legislative Action Center is available for all members and non- members PUBLIC POLICY

OBJECTIVES  To increase and expand chapter support by providing tools to support our local chapters with improvements and updates on ongoing basis  The all-new Online Chapter Resource Center provides chapters:  Visual Resources and Instructional Presentations  Bylaws and Policies  Forms and Templates  Chapter Best Practices Library  Chapter Operations Manual  National Strategic Plan Overview and Strategic Plan Templates  All Chapter Board Members and Chapter Admin Staff have access to Online CRC. Please update your Chapter Board Roster. CHAPTER RESOURCE CENTER

REGIONAL LEADERSHIP SUMMITS OBJECTIVES  To provide chapters with an overview of the long-term strategic plan and priority objectives for NAWBO  To provide access to chapter resources and capacity building opportunities  To open and leverage direct line of communication and engagement between NAWBO and local chapters  To offer networking opportunity between chapters at the regional level; and to share best practices amongst peers to support each other’s growth and success  To collect pertinent data and information about local chapters

REGIONAL LEADERSHIP SUMMIT NEXT YEAR’S SUMMITS (planned, dates/locations subject to change) Western Regional Leadership Summit February in Tucson, AZ Midwest Regional Leadership Summit May in Kansas City, MO Northeast/Mid-Atlantic Regional Summit November in Washington, DC

FUTURALLIA 2011  NAWBO is a Network Partner for this annual international conference for small & medium sized business enterprises  Will be held in Kansas City on May 18-20, 2011  Expecting over 1,000 attendees  Each registrant selects other attendees from catalog that they are interested in meeting, forum sets up minute one-on-one sessions  Exhibit hall plus plenty of networking time  Ideal for companies interested in doing business internationally or looking for partnerships

NAWBO WOMENS BUSINESS CONFERENCE 2011  Date Change: August 31 – September 1  Will be held in San Diego  In process of re-vamping format/content – more news to come!

BEST PRACTICES FOR MEMBERSHIP

IDEAS FOR NEW MEMBER RECRUITMENT Membership Director should have a committee to support her Give a prize to the member who brings the most guests to meetings Give a prize to the member who brings in the most members Advertise your meetings in all publications

POLL Do you have special events to invite prospective members?

IDEAS FOR NEW MEMBER RECRUITMENT Have a Wine or Coffee get together for prospective members Joint Membership-Ex. State Chamber Always send a thank you to a guest for attending a meeting If a guest comes without a member, be sure and have someone introduce them to members

POLL QUESTION Does your chapter have a new member orientation?

NEW MEMBER RECUITMENT What Worked: Fort Lauderdale Rachael Bender

FINDING NEW MEMBERS Developing a new database of women business owners –Occupational license database from county or city –Database of women-certified businesses –Lists of attendees from other events –Women business owners who have been written about in the local newspaper Develop print mailing newsletter or flier targeted to these potential members

MEMBERFEST Special low-cost or free event Have members talk about the value of NAWBO, give testimonials Make it a fun, social event Hold at a corporate partner venue Give invitations to members to invite guests Give prizes to members who invite the most guests

DEVELOP POTENTIAL MEMBER SYSTEM Guest Orientation –Share NAWBO history –Explain the benefits of membership –Set them up with an experienced member to sit with them at meeting & introduce them Follow up after meeting to answer questions Invite to next meeting, if they haven’t submitted an application Once a member – New Member Orientation

MEMBER RETENTION Have a new member orientation, for example a breakfast Have a member be a buddy to a new member Always send s to members about upcoming meetings and events Have President send out to members telling them what is going on in the chapter Spotlight Members at meetings

MEMBER RETENTION Give an award to a member once a year for being an outstanding member Put on your website about members who have received awards or special recognition Contact members who are up for renewal and of they are not renewing find out why

POLL QUESTION Do you have a member be a buddy to a new member?

What Worked: Miami Anne Freedman MEMBER RETENTION

Proven Retention Avenues for You to Try in Your Chapter 1)Personal Touch / Plan 2)Website/ Internet Presence / Promotion 3)Events & Affiliations

Personal Touch & Plan Create a ‘plan’ Networking breakfasts Celebrate successes Create ‘Class of 2010’ etc. Build friendships and tie-in National value

Poll Question: Does your Chapter reach out to new members within one month of joining?

Create a Retention Plan From sign-up to first meeting – your outreach? First month – follow up call, invite to attend, and to join a specific committee Second month – follow up call, invite to attend Third month – follow up call, invite to attend Quarterly outreach – call and invite 90 days before renewal – ask questions Who can do this? Divide outreach “touch” among different members, new and experienced.

Poll Question: Do you recognize renewing members?

Website/Internet/ Presence Ask for and post a photo and brief description of the member’s business, product or service, with link to website Create a list of member ‘blogs’ with links to what your members are writing. Also, post podcasts. Write about your members’ honors and recognition in your Facebook or Linked-In Group … or have them post info

More Internet Tactics Show photos / comments of members who have been to and/or spoken at regional or national NAWBO events Invite articles in your e- newsletter from both new and veteran members Confirm they are receiving invites, etc.

Events & Value Added Affiliation Free events for members Low-cost events and member pricing Sponsorships, shared costs to regional and national NAWBO events Shared membership in prestigious groups, i.e. Chamber of Commerce Nominate members for recognition, awards programs

Poll Question: How many of your members have been to a regional or national NAWBO event?

Questions?

Thank you for participating in NAWBO Presidents Assembly Webinar! We look forward to talking to you next month. The webinar will be on Nov 18 th at noon Eastern To share this information with your chapter’s leadership, visit NAWBO Presidents Assembly Community. The slides will be posted in the Resources section A link to a recording of this webinar will be posted on the PA Facebook page

CONTACT NAWBO Member Services: Chapter Services: Presidents Assembly: News/Article Submissions: Website/Technical Support:

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