Chapter 6 Product Design and Process Selection--Manufacturing

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Product Design & Process Selection-Manufacturing

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Presentation transcript:

Chapter 6 Product Design and Process Selection--Manufacturing The Product Design Process Concurrent Engineering Designing for the Customer QFD Process Selection Process Flow Design Process Analysis Globalization of Product Design and Development 2 2

The Product Design Process Concept Development Product Planning Detailed Engineering Engineering Release (Sign-Off) 3 3

Concurrent Engineering Concurrent engineering can be defined as the simultaneous development of project design functions, with open and interactive communication existing among all team members for the purposes of reducing time to market, decreasing cost, and improving quality and reliability. 4 4

Designing for the Customer Industrial Design Aesthetics Ergonomics 5 5

Quality Function Deployment Interfunctional teams from marketing, design engineering, and manufacturing Voice of the customer House of Quality 6 6

House of Quality Customer Requirements Importance to Cust. Easy to close Stays open on a hill Easy to open Doesn’t leak in rain No road noise Importance weighting Engineering Characteristics Energy needed to close door Check force on level ground to open door Water resistance 10 6 9 2 3 7 5 X Correlation: Strong positive Positive Negative Strong negative * Competitive evaluation X = Us A = Comp. A B = Comp. B (5 is best) 1 2 3 4 5 AB X AB XAB A X B X A B Relationships: Strong = 9 Medium = 3 Small = 1 Target values Reduce energy level to 7.5 ft/lb Reduce force to 9 lb. to 7.5 ft/lb. current level Maintain Technical evaluation 4 1 A BA BXA Door seal resistance Accoust. Trans. Window House of Quality 7 7

Value Analysis/Value Engineering (VA/VE) Achieve equivalent or better performance at a lower cost while maintaining all functional requirements defined by the customer Does the item have any design features that are not necessary? Can two or more parts be combined into one? How can we cut down the weight? Are there nonstandard parts that can be eliminated? 8 8

Types of Processes Conversion Fabrication Assembly Testing 11 11

Process Flow Structures Job shop Batch Assembly Line Continuous Flow 12 12

IV. Continuous Flow III. Assembly Line II. Batch I. Job Shop Low Exhibit 4.9 IV. Continuous Flow III. Assembly Line II. Batch I. Job Shop Low Volume One of a Kind Multiple Products, Few Major Higher High Volume, Standard- ization Commercial Printer French Restaurant Heavy Equipment Coffee Shop Automobile Burger King Sugar Refinery Flexibility (High) Unit Cost (High) Flexibility (Low) Unit Cost (Low) Source: Modified from Robert Hayes and Steven Wheelwright, Restoring Our Competitive Edge: Competing through Manufacturing (New York: John Wiley & Sons, 1984). p. 209. 13 13

Global Product Design and Manufacturing Joint Ventures Strategic Suppliers Global Product Design Strategy 17 17