Kotler / Armstrong 11e, Chapter 9 New product development is risky. _____ percent of new products fail within the first 2 years. Fifty Sixty-five Eighty Ninety
Kotler / Armstrong 11e, Chapter 9 New product development is risky. _____ percent of new products fail within the first 2 years. Fifty Sixty-five Eighty Ninety
Kotler / Armstrong 11e, Chapter 9 Which of the following is not a reason that a new product might fail? The product is priced too high. The product is poorly designed. The estimated market for the product is too large. All of the above are reasons that a new product might fail.
Kotler / Armstrong 11e, Chapter 9 Which of the following is not a reason that a new product might fail? The product is priced too high. The product is poorly designed. The estimated market for the product is too large. All of the above are reasons that a new product might fail.
Kotler / Armstrong 11e, Chapter 9 The systematic search for new-product ideas is called _____. idea generation idea search idea screening concept development
Kotler / Armstrong 11e, Chapter 9 The systematic search for new-product ideas is called _____. idea generation idea search idea screening concept development
Kotler / Armstrong 11e, Chapter 9 Which of the following is not a good external source of ideas? customers the R&D department suppliers competitors
Kotler / Armstrong 11e, Chapter 9 Which of the following is not a good external source of ideas? customers the R&D department suppliers competitors
Kotler / Armstrong 11e, Chapter 9 The purpose of idea screening is to reduce the number of new ideas. True False
Kotler / Armstrong 11e, Chapter 9 The purpose of idea screening is to reduce the number of new ideas. True False
Kotler / Armstrong 11e, Chapter 9 A _____ is a detailed version of a new product idea stated in meaningful consumer terms. product concept product idea product image product license
Kotler / Armstrong 11e, Chapter 9 A _____ is a detailed version of a new product idea stated in meaningful consumer terms. product concept product idea product image product license
Kotler / Armstrong 11e, Chapter 9 Once the new product ideas have been screened, the next step in the new product development process is _____. marketing strategy concept development and testing product development none of the above
Kotler / Armstrong 11e, Chapter 9 Once the new product ideas have been screened, the next step in the new product development process is _____. marketing strategy concept development and testing product development none of the above
Kotler / Armstrong 11e, Chapter 9 _____ is a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives. Market strategy development Product development Business analysis Forecasting
Kotler / Armstrong 11e, Chapter 9 _____ is a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives. Market strategy development Product development Business analysis Forecasting
Kotler / Armstrong 11e, Chapter 9 When the product idea moves from a description or mock-up of a product, to an actual physical product, marketers say we are in the _____ stage. market strategy product development business analysis forecasting
Kotler / Armstrong 11e, Chapter 9 When the product idea moves from a description or mock-up of a product, to an actual physical product, marketers say we are in the _____ stage. market strategy product development business analysis forecasting
Kotler / Armstrong 11e, Chapter 9 Test marketing is the stage at which the product and marketing program are introduced into more realistic settings. True False
Kotler / Armstrong 11e, Chapter 9 Test marketing is the stage at which the product and marketing program are introduced into more realistic settings. True False
Kotler / Armstrong 11e, Chapter 9 Which of the following is not a form of test marketing? standard test markets controlled test markets simulated test markets perceptual test markets
Kotler / Armstrong 11e, Chapter 9 Which of the following is not a form of test marketing? standard test markets controlled test markets simulated test markets perceptual test markets
Kotler / Armstrong 11e, Chapter 9 Some of the drawbacks of _____ are that they can be very costly, and they can give competitors a chance to look at the company’s new ideas. standard test markets controlled test markets simulated test markets Internet test markets
Kotler / Armstrong 11e, Chapter 9 Some of the drawbacks of _____ are that they can be very costly, and they can give competitors a chance to look at the company’s new ideas. standard test markets controlled test markets simulated test markets Internet test markets
Kotler / Armstrong 11e, Chapter 9 Introducing a new product to the marketplace is called _____. new product penetration commercialization consumer initiation product development
Kotler / Armstrong 11e, Chapter 9 Introducing a new product to the marketplace is called _____. new product penetration commercialization consumer initiation product development
Kotler / Armstrong 11e, Chapter 9 The first thing a company must decide when launching a new product is _____. who to launch it to where to launch it when to launch it who its advertising agency will be
Kotler / Armstrong 11e, Chapter 9 The first thing a company must decide when launching a new product is _____. who to launch it to where to launch it when to launch it who its advertising agency will be
Kotler / Armstrong 11e, Chapter 9 When a company uses sequential product development, the various company departments work together closely and overlap the steps in the product development process in order to save time and increase effectiveness. True False
Kotler / Armstrong 11e, Chapter 9 When a company uses sequential product development, the various company departments work together closely and overlap the steps in the product development process in order to save time and increase effectiveness. True False (The definition above is for a company using simultaneous product development, not sequential product development.)
Kotler / Armstrong 11e, Chapter 9 Which of the following is not a stage in the product life cycle (PLC)? product development growth maturity All of the above are stages in the PLC.
Kotler / Armstrong 11e, Chapter 9 Which of the following is not a stage in the product life cycle (PLC)? product development growth maturity All of the above are stages in the PLC.
Kotler / Armstrong 11e, Chapter 9 Which stage of the product life cycle (PLC) is characterized by slow growth because the product has achieved acceptance by most of its potential buyers? introduction stage growth stage maturity stage decline stage
Kotler / Armstrong 11e, Chapter 9 Which stage of the product life cycle (PLC) is characterized by slow growth because the product has achieved acceptance by most of its potential buyers? introduction stage growth stage maturity stage decline stage
Kotler / Armstrong 11e, Chapter 9 Which of the following tends to have the longest life cycle? a product class a product form a product brand All of the above have similar life cycles.
Kotler / Armstrong 11e, Chapter 9 Which of the following tends to have the longest life cycle? a product class a product form a product brand All of the above have similar life cycles.
Kotler / Armstrong 11e, Chapter 9 _____ tend to grow slowly, remain popular for a while, and then decline slowly. Fads Styles Fashions Designs
Kotler / Armstrong 11e, Chapter 9 _____ tend to grow slowly, remain popular for a while, and then decline slowly. Fads Styles Fashions Designs
Kotler / Armstrong 11e, Chapter 9 In the _____, sales start climbing quickly and competition often enters the market. introduction stage growth stage maturity stage decline stage
Kotler / Armstrong 11e, Chapter 9 In the _____, sales start climbing quickly and competition often enters the market. introduction stage growth stage maturity stage decline stage