The Manager's Role in Strategic Human Resource Management
Why Strategic Planning is Important to All Managers? You may not realize it when you’re managing, but your company’s strategic plan is guiding much of what you do. چارچوبی که فراموش نکنی در چه مسیری بودی!
As Drucker also said, “ There has to be something to point to and say, [we] have not worked in vain.”
Vision and Mission Vision statement Mission A general statement of the firm’s intended direction which shows, in broad terms, “what we want to become.” Mission Summarizes your answer to the question, “what business are we in?” مثلا در پازل های هزار تکه, اون تصویری که میزاری جلوت بهش نگاه می کنی! آرمانیه. پاش روی زمین نیست! این آرمانی که تعیین کردیم را در چه حوزه ای تحقق ببخشیم! چشم انداز باید communicate و link بشود به همه افراد یعنی آبدارچی و استاد و دانشجو دانشگاه تهران درک کنند که رفتارشان چه تاثیری در چشم انداز 20 ساله دانشگاه یا کشور دارد. اگر از آبدارچی شرکت oral-B هم پرسیده شود چه می کنی پاسخ خواهد داد در حال کمک به سلامت انسان ها هستم!
Management creates a hierarchy or chain of departmental goals, from the top down to the lowest-ranked managers, and even employees. Then, if everyone does his or her job. the company and the CEO should also accomplish the overall, company-wide strategic goals. مدیریت استراتژیک : - تفکر استراتژیک (رهبری) - برنامه ریزی استراتژیک ( مدیریت)
Strategy Strategic Management Strategic Plan A course of action the company can pursue to achieve strategic aims. Strategic Management The process of identifying and executing the organization’s strategic plan, by matching the company’s capabilities with the demands of its environment. Strategic Plan The company’s plan for how it will match its internal strength and weaknesses with external opportunities and threats in order to maintain a competitive advantage.
The Strategic Management Process Step 1: Define the Current Business Step 2: Perform External and Internal Scanning Step 3:Formulate a new Direction Step 4: Translate the Mission into Strategic Goals Step 5: Formulate Strategies to Achieve the Strategic Goals تفکر استراتژیک ( واگرا) Step 6: Implement the Strategies Step 7: Evaluate Performance Step 2: Perform External and Internal
Business-Level/ Competitive Strategies Competitive Strategy www.shrm.org www.astd.org www.ahrd.org Business-Level/ Competitive Strategies Cost Leadership Differentiation Focus/Niche یا ترکیبی از این ها مثلا هم تمرکز هم رهبری هزینه مثل بعضی کیک ها یا ماست های ارزان قیمت که فقط در برخی شهرستان ها پیدا می شود! یا تمرکز و تمایز مثل برخی لباس ها وعطر هایی که مخصوص بعضی آدم ها تولید می شود!
Strategic Human Resource Management Formulating and executing human resource policies and practices that produce the employee competencies and behaviors the company needs to achieve its strategic aims. امروزه مدیریت استراتژیک و مدیریت منابع انسانی در هم تنیده شده اند. Youth house !
Strategic Human Resource Management Tool Strategy map: A strategic planning tool that shows the “big picture” of how each department’s performance contributes to achieving the company’s overall strategic goals. HR scorecard: a process for assigning financial and nonfinancial goals or metrics to the human resource management-related chain of activities required for achieving the company’s strategic aims and for monitoring results. Digital dashboard: presents the manager with desktop graphs and charts, and so a computerized picture of where the company stands on all those metric from the HR Scorecard process.
Strategic Human Resource Management The linking of HRM with strategic goals and objectives in order to improve business performance and develop organizational cultures that foster innovation and flexibility. Involves formulating and executing HR systems—HR policies and activities—that produce the employee competencies and behaviors that the company needs to achieve its strategic aims.
Human Resource Management’s Strategic Roles Strategic Planning Roles Strategy Execution Role Strategy Formulation Role
Creating an HR Scorecard The 10-Step HR Scorecard Process 1 6 3 2 7 8 Define the business strategy Identify required HR policies and activities 4 9 Outline value chain activities Create HR Scorecard 5 10 Outline a strategy map Choose HR Scorecard measures Identify strategically required outcomes Summarize Scorecard measures on digital dashboard Identify required workforce competencies and behaviors Monitor, predict, evaluate
Achieving Strategic Fit The “Fit” Point of View (Porter) All of the firm’s activities must be tailored to or fit the chosen strategy such that the firm’s functional strategies support its corporate and competitive strategies.
Strategic Human Resource Challenges Corporate productivity and performance improvement efforts Increased HR team involvement in design of strategic plans Basic Strategic Challenges Expanded role of employees in the organization’s performance efforts
Creating the Strategic Human Resource Management System Human Resource Professionals Employee Behaviors and Competencies Components of a Strategic HRM System Human Resource Policies and Practices
Have a good week!