How to deliver presentations that influence your audience Webinar (Part 1) 7 th March 2014 Bernard Savage Director, Size 10 ½ Boots

 Help you have more impact in selling your ideas  Provide practical support on presentation skills  Give you more confidence in delivering talks

Improve personal effectiveness by breaking down activity into 3 stages What are your objectives? Who is the audience? What does success look like? Preparing presentation slides Use of props Marketing collateral (e.g. brochures; business cards; reports etc.) Engaging your audience Influencing Call to action (i.e. what do you want people to do next?) 21 st March

What are you trying to achieve? Where does this presentation fit within the bigger picture? How will you measure success?

Who is your audience? How many people are you presenting to? Does the audience know you?

Where are the knowledge gaps? Where does your presentation fit? How are you likely to be received?

What facilities does the venue offer? Can you use PowerPoint or is it a more informal approach preferred? How long is your presentation?

Consider the best room lay out

How will you sell the seminar?

2.Production

At beginning set out clear structure to your talk Purpose, process & outcomes Show context

Presentation structure: A presentation that influences 123

Demonstrate you understand the client’s position (need, issues & opportunities) 123

Presentation structure: A presentation that influences Motivate the client to take action by highlighting the benefits of taking action 123

Presentation structure: A presentation that influences Recommend a solution & prove you can do it (credentials, testimonials & case studies) 123

Design matters Check congruence vs. your brand & target audience Watch outs: consistency; readability; typos; clarity

 Images used appropriately facilitate learning  Make text readable by using a large font & strong colours  Have a clear message

Use or to find images

Have a simple clear message People’s retention of information is poor, consider different slides to hand outs

1.What is the client’s problem or need? 2.What makes this problem worth solving? 3.What goals must be served by whatever action is taken? 4.Which goal has the highest priority?

5. What services can I offer that will solve the problem? 6. What results are likely to follow? 7. Which recommendation is best?

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