Green Recovery And Reconstruction: Training Toolkit For Humanitarian Aid ORGANIZATIONAL OPERATIONS Session 5: Action and Public Relations

1 Action and Public Relations for GREENING

2 Learning Objectives  Action plans for GREENING  The four basic areas for Action Plans  Public relations opportunities  Explain options for corporate social responsibility  More?

3 3 WWF GREENING approach… Look at FOUR basic areas Remember the THREE strategies Showcase results

4 4 The FOUR basic areas for GREENING are…  ENERGY  PAPER  OPERATIONS  PRODUCTION Are there others you might have added?

5 5 Travel Tips Policies Monitor travel miles Fly less and fly when it’s absolutely needed Sourcing Virtual meetings Offset carbon footprint Behavior Pack light

6 6 First, let’s look at ENERGY…  ELECTRICITY  GAS (Natural, Propane)  GASOLINE (and Diesel)  OTHERS?

7 7 Battle of the Temperature Policies Set a thermostat temperature range and educate users Program the turn-on and turn-off times Sourcing Install a programmable thermostat Behavior Communicate Dress in layers

8 Your Hot and Your Cold! Policies Turn down your water thermostat Use cold water in lieu of hot water whenever possible Behavior Try using cold water to…. Wash your hands Clean the dishes Cleaning around the house Run the dishwasher

9 9 Next, let’s look at PAPER…  Office use  Publications  OTHERS?

10 Paper – Paper Read All About It! Policies  Printing – Double side everything! Printers & Copiers  Inks and fonts Sourcing  Purchase paper that has recycled content….100% Preferred  Comes from a sustainable forest Behavior Think Twice- Does this really need to be printed?

11 Then, let’s look at OPERATIONS…  FACILITIES  ADMINISTRATION  PROCUREMENT  RECYCLING  OFFICE ENVIRONMENT  INFORMATION TECHNOLOGY (IT)  INFRASTRUCTURE  OTHERS?

12 Greening with Information Technology (IT) Policies  Turn monitor off when not in use  Shut down your computer and monitor nightly Sourcing  Use blade servers - 40% less power than traditional servers Behavior  Unplug items that do not require energy 24/7

13 Catering & Meals in and out of the Office Skip the single serve; hello bulk Brown bag it Buy local Go meatless

14 Finally, let’s look at PRODUCTION…  MATERIALS  PACKAGING  PROCESSES  OTHERS?

15 And ACTIONS are related to the three strategies…  Operational POLICY  Organizational INVESTMENT  Workplace BEHAVIOR

16 Team Exercise (40 minutes)  FIRST, each team is assigned one WWF action area  NEXT, discuss how each action item might (or might not) be used in your organization(s)  THEN, add any new item(s) relevant to your organization(s)  FINALLY, write the action items on your flip chart, listed according to ease of implementation Again consider either URBAN or RURAL environment

17 Plenary Debriefing  IDENTIFY your team as RURAL or URBAN  NAME your action area  EXPLAIN your action items  EXPLAIN your reasoning behind the implementation priorities Be concise and brief

18 Questions or comments on ACTION ITEMS?

19 As you achieve action items…  Document them  Demonstrate them to stakeholders  Move on to additional items Proactive public relations…

20 Show that you are proactively trying to…  Reduce pollution  Limit environmental degradation  Mitigate climate change  Protect our natural heritage Other possible impacts?

21 What is YOUR corporate social responsibility for GREENING?

22 Through GREENING, your organization may…  Gain a competitive advantage  Become a role model  Encourage others to start similar activities Become a vector for GREENING

23 Questions or comments on PUBLIC RELATIONS?

24 In Summary  There are least FOUR basic area for ACTION PLANS for GREENING  Within those areas, there are many possible ACTION ITEMS, for individual and organizational action  Successful actions can lead to proactive PUBLIC RELATIONS opportunities  Corporate social responsibility is a underlying theme  Become a vector for GREENING

25 Improving livelihoods after Disasters, Oxfam International, Humanitarian Field Studies, December 2008, QUESTIONS OR COMMENTS?