Multimedia & The World Wide Web winny HCI 201 Multimedia and the www

What is important in web design? Color Layout Content Text – Important to know that the font you intend may not be fonts in user’s browsers. winny HCI 201 Multimedia and the www

Layout Layout and design are a very subjective topic, but the important thing is to make sure that there is a layout. As opposed to just putting information up, make an effort to display it aesthetically. winny HCI 201 Multimedia and the www

Layout… The web makes it possible to control how your information is presented, there's no reason not to do it. If two companies are selling the same product, and one puts a photocopied flyer under your windshield, while the other hands you a full-color kit while wearing a business suit...which one are you likely to remember? The stylish side of a web site is very subjective, and everybody will have their own idea of what looks good. Just make sure that you don't minimize the importance of layout and design... First impressions are hard to erase. winny HCI 201 Multimedia and the www

1.Create a clear visual hierarchy 2.Split your information into logical sections 3.Make sure your starting page is attractive and well laid out 4.Try to have a consistent theme throughout the entire site 5.Try to use colors, styles and fonts that complement each other 6.Make it obvious what's clickable Don't Make Me Think! winny HCI 201 Multimedia and the www

Visual hierarchy The more important something is, the more prominent it is. Things that are related logically are also related visually. Things are "nested" visually to show what's part of what. (visual hierarchies prevent slower scanning) winny HCI 201 Multimedia and the www

Break up pages into clearly defined areas Web users know what they are looking for when scanning. If they find it, they react to the remainder of the web site as if it were not there. This helps users to make quicker decisions winny HCI 201 Multimedia and the www

Make it obvious what's clickable Blue, underlined text means that something is clickable. If buttons are meant to be clicked on, there should be some intuitive indication that they should be clicked on. winny HCI 201 Multimedia and the www

Balance winny HCI 201 Multimedia and the www

winny HCI 201 Multimedia and the www

winny HCI 201 Multimedia and the www

Direction winny HCI 201 Multimedia and the www

winny HCI 201 Multimedia and the www

Unity winny HCI 201 Multimedia and the www

winny HCI 201 Multimedia and the www

winny HCI 201 Multimedia and the www

winny HCI 201 Multimedia and the www

Gestalt Theory Gestalt psychology was founded in 1910 by three German psychologists, Max Wertheimer, Kurt Koffka and Wolfgang Köhler Utilizes humans perceptual tendencies We don’t see things in isolation, but as parts of some larger whole winny HCI 201 Multimedia and the www

Gestalt Theory Proximity Similarity Symmetry Continuity Closure winny HCI 201 Multimedia and the www

Proximity Describes the process of using distance or location to create groups Things which are closer together will be seen as belonging together EXAMPLE: text winny HCI 201 Multimedia and the www

Similarity Grouping by like kind or like type Things which share visual characteristics such as shape, size, color, texture, value or orientation will be seen as belonging together Repetition of forms in a visual composition is pleasing in much the same way rhythm is pleasing in music winny HCI 201 Multimedia and the www

Symmetry The whole of a figure is perceived rather than the parts that make it up winny HCI 201 Multimedia and the www

Continuity Predicts the preference for continuous figures Groupings are created by the flow of lines or by alignment winny HCI 201 Multimedia and the www

Closure The process by which we perceive shapes that, in a certain sense, aren’t really there We mentally complete the shape in our heads It is a way that our minds impose order and meaning on an incomplete set of data winny HCI 201 Multimedia and the www

winny HCI 201 Multimedia and the www

winny HCI 201 Multimedia and the www

Similarity Top buttons – Different sizes winny HCI 201 Multimedia and the www

Similarity Much Better! winny HCI 201 Multimedia and the www

Similarity Tie it all together winny HCI 201 Multimedia and the www

Continuity winny HCI 201 Multimedia and the www

Continuity winny HCI 201 Multimedia and the www

Remember… As designers, be conscious of these principles and use them to your advantage It is not enough to say that a design is “good”. Know why it is good. winny HCI 201 Multimedia and the www

Page Design Guidelines The name/logo of the site or sponsor should appear on every page Avoid busy or distracting backgrounds Prioritize your content. Call attention to your most exciting content with size, color, and/or screen position. Minimize less important content winny HCI 201 Multimedia and the www

Page Design Guidelines Organize information into clearly distinguishable areas. Chunk related elements into visual groups through the use of space, graphics, or similarities in color, lightness, texture, or orientation 50-80% of space on a page should be used for content of interest to the user, not navigation or advertising winny HCI 201 Multimedia and the www

Page Design Guidelines White space is not useless. It can guide the eye and help users understand the grouping of information. Keep pages simple. Review all of your design elements and remove them one at time. If the design works just as well without an element, kill it. winny HCI 201 Multimedia and the www

Page Design Guidelines Use consistent –fonts, color palette, graphical elements, –navigation options, –placement of elements on the page In general, use more short pages instead of fewer long pages. However, content pages should contain one conceptual unit of content. In general, people prefer to scroll to continue a single unit of content, such as an article, rather than click from page to page. winny HCI 201 Multimedia and the www

Page Design Guidelines Never make the user scroll to locate important navigation options or the focal point of the page, such as "Buy Now" Always use highly visible page titles to provide location feedback and help users remain oriented winny HCI 201 Multimedia and the www