Mobile Sales: wap, app, tablets

Mobile Growth: *Pacing 2011 (Passed 2010 total in early July!) ^ Apps included - iPad apps to be included in 2011 Q4 reports.

Mobile Breakdown: 65% 2010: Mobile: 18% Website: 77% Video: 3% Desktop: 2% 2009: Mobile: 16% Website: 75% Video: 4% Desktop: 5%

Mobile Breakdown: 65% 2010: Mobile: 18% Website: 77% Video: 3% Desktop: 2% 2009: Mobile: 16% Website: 75% Video: 4% Desktop: 5% 50/50 month Web / Mobile: KOLO (Past 5 months) KWTX (Past 2 months) KXII (September) WRDW (September) WSAZ (Past 2 months) WTOK (Past 2 months)

Mobile: Fastest Growing Ad Medium Mobile Local Ad Spending will be the fastest growing medium over the next 5 years. – Borrell Associates

What to sell?  Mobile Web (WAP)  Mobile Apps  Tablets (iPad)

Mobile Web (WAP) Sponsorships:  320x50 Section Sponsor  Home, News, Weather, Sports  CPM sales recommended  Ad server supported .jpg – Flash not supported on IOS.  Click to call  Mobile friendly splash page

Mobile Splash Page:  Mobile Splash Page  1 page, not a mobile site  Great for clients who do not have mobile friendly websites

Why CPM Sales?  16 stations over 1 million mobile views a month  23 stations over 500,000 mobile views a month (3 others very close)  $1,000 Exclusive impressions = impressions = $2CPM  $3,000 Exclusive sponsors (1 for each mobile impressions = impressions = $6CPM  $15CPM on 1m impressions = $15,000  $15CPM on 500k impressions = $7,500  What about dayparting?  No need with impressions at or above 250k  Limits clients exposure, due to non-established daypart peak times

Mobile App Information:

App Sponsorships:  Loading Sponsor (320x50)  App first opens  Between sections  Headlines Sponsor (320x50)  Between stories – 3 rd on placement list  Universal sponsor  Section Sponsor (320x50)  Above content on that section.  News, Weather, Sports  CPM sales recommended  Ad server supported .jpg – Flash not supported on IOS.  Apps Avail: iPhone & Android only Loading Sponsor Headlines Sponsor Section Sponsor AndroidAndroid & iPhone

Tablets:

iPad Sponsorships:  300x600 Loading Image  Shows for 3 seconds when app is opened  Will not be seen again by user until they re-open the app  No way to change size or length ad is seen  Centered on page  Text for Sponsored by and Loading Local News text is NOT part of the graphic  iPad only. Android app works well on tablet, but sponsors will be same that are seen on phone

iPad Sponsorships:  728x90 Ad Unit Per Section:  Home/News  Weather  Sports  Ad Server (DFP):  CPM Sales  Exclusive sponsors not recommended  Flash Ads Not Supported  Placement:  Non-Scrolling Ad Unit - Ad will ALWAYS be on screen even when user scrolls down  Visible in portrait and landscape view

Sports App:  Sports App – Aggie Sports  iPhone & Android apps  MUST BE SOLD  Example: $600 a month  5 non-competing sponsors  Mirrored from station app  Own branding/color  Own download in stores  Section Sponsors (320x50)  News, Scores, Weather, Video  Station responsible for rights  Sponsorship recommended  Ad server supported  Metrics available (page views, downloads)

Mobile Sales: Other products…

Mobile Sales: Questions… In 1992, tablet newspaper was born… If pressed for time go to 2:30 into the video and watch for 2 minutes…