Business Driven Technology Unit 1 Achieving Business Success Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

1-2 Unit One O Chapter One – Business Driven Technology O Chapter Two – Identifying Competitive Advantages O Chapter Three – Strategic Initiatives for Implementing Competitive Advantages O Chapter Four – Measuring the Success of Strategic Initiatives O Chapter Five – Organizational Structures that Support Strategic Initiatives

Chapter 1 Business Driven Technology 1-3

1-4 LEARNING OUTCOMES 1. Describe the information age and the differences between data, information, business intelligence, and knowledge 2. Identify the different departments in a company and why they must work together to achieve success 3. Explain systems thinking and how management information systems enable business communications

1-5 COMPETING IN THE INFORMATION AGE Did you know... O Avatar, the movie, took over 4 yrs to make and cost $450 million O Lady Gaga’s real name is Joanne Angelina Germanotta O It costs $2.6 million for a 30- second advertising time slot during the Super Bowl

1-6 COMPETING IN THE INFORMATION AGE O Fact - The confirmation or validation of an event or object O Information age - The present time, during which infinite quantities of facts are widely available to anyone who can use a computer

1-7 COMPETING IN THE INFORMATION AGE O Examples of the power of business and technology O Amazon O Netflix O Zappos

1-8 COMPETING IN THE INFORMATION AGE O The core drivers of the information age O Data O Information O Business intelligence O Knowledge

1-9 Data O Data - Raw facts that describe the characteristics of an event or object

1-10 Information O Information - Data converted into a meaningful and useful context

1-11 Business Intelligence O Business intelligence - Information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends, and relationships for strategic decision making

1-12 Knowledge O Knowledge - Skills, experience, and expertise coupled with information and intelligence that creates a person’s intellectual resources O Knowledge worker – Individual valued for their ability to interpret and analyze information

1-13 THE CHALLENGE: DEPARTMENTAL COMPANIES Common Departments Working Independently

1-14 Common Departments Working Interdependently THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS

1-15 THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS

1-16 THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS

1-17 THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS O Systems thinking – A way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on each part

1-18 THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS O Management Information Systems (MIS) – A business function, like accounting and human resources, which moves information about people, products, and processes across the company to facilitate decision-making and problem-solving

1-19 LEARNING OUTCOME REVIEW O Now that you have finished the chapter please review the learning outcomes in your text