1 Electronic Commerce Uthairatt Phangphol 9/6/2015

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3 Contents Part 1: Introduction to E- Commerce and E-Marketplaces Part 2: Internet Consumer Retailing Part 1: Introduction to E- Commerce and E-Marketplaces Chapter 1. Overview of E- Commerce Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce Part 2: Internet Consumer Retailing Chapter 3. Retailing in E- Commerce: Products and Services Chapter 4. Consumer Behavior, Market Research, and Advertising

49/6/2015 Contents Part 3: Business-to-Business E-Commerce Part 4: Other E-Commerce Models and Applications Part 3: Business-to-Business E-Commerce Chapter 5. B2B E-Commerce Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals Part 4: Other E-Commerce Models and Applications Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce Chapter 8. Mobile Computing and Commerce and Pervasive Computing Chapter 9. The Web 2.0 Environment and Social Networks

59/6/2015 Contents Part 5: E-Commerce Support Services Part 5: E-Commerce Support Services Chapter 10. E-Commerce Fraud and Security Chapter 11. E-Commerce Payment Systems Chapter 12. Fulfilling E- Commerce Orders and Other E- Commerce Support Services

69/6/2015 Contents Part 6: E-Commerce Strategy and Implementation Part 6: E-Commerce Strategy and Implementation Chapter 13. E-Commerce Strategy and Global E-Commerce Chapter 14. Economics and Justification of E-Commerce Chapter 15. Launching a Successful Online Business and E-Commerce Projects Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce Online Part 7: Auctions and Application Development Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations Chapter 18. Building E-Commerce Applications and Infrastructure

79/6/2015 RFID Radio frequency identification (RFID) Radio frequency identification (RFID) is a technology that uses electronic tags (or transponders), instead of bar codes, to automatically identify objects or items. The tags can be attached or embedded in objects, animals, or humans. RFID readers use radio waves to interact with the tags. The radio waves enable the unique identification and location of the objects, transmission of data, and/or storage of information about the object. Some tags can be read from several meters away and beyond the line of sight of the reader.

89/6/2015 DELL DELL—USING E-COMMERCE FOR SUCCESS

99/6/2015 Application Case DELL—USING E-COMMERCE FOR SUCCESS

10 E-Business Model E-Business Telecommunication Communication Collaboration & Network E-CommerceInternal Business 9/6/2015 (Internetworked Enterprise)

11 E-Business Model 1. Enterprise Communication And Collaboration E - Mail Voice - Mail Chat - System Teleconferencing Discussion Forum 9/6/2015

12 2. Electronic Commerce ATM Visual Market 9/6/2015 E-Business Model

13 3. Internal Business System Management Information System Enterprise Resource Planning :ERP Customer Relationship Management :CRM Transaction ProcessingTransaction Processing Process Control SystemProcess Control System 9/6/2015 E-Business Model

14 A Framework for Electronic Commerce 1.E – Commerce Application 2. E – Commerce Infrastructure 3. E – Commerce Supporting 4. E – Commerce Management 5. E-Commerce Practice 9/6/2015

15 A Framework for Electronic Commerce 9/6/2015

16 A Framework for Electronic Commerce 1. E – Commerce Application E-Retailing 9/6/2015 E - Advertisement E - Auctions E – Service (Online Payment, E- Baking, E – Job, E – Community ) E - Government M- Commerce( M-Billing, M-Entertainment, M- Banking)

17 2. E – Commerce Infrastructure Network Channel Communication Format And Content Publishing Security 9/6/2015

18 Network 9/6/2015

19 Network 9/6/2015

20 2. E – Commerce Infrastructure Network - 9/6/2015

21 3. E-Commerce Supporting E – Commerce Application Development E – Commerce Strategy E – Commerce Law Domain Name Registration Web Site Promotion 9/6/2015

22 4. E-Commerce Management 9/6/2015 ManagementManagement

23 5. E-Commerce Practice 9/6/2015 PracticePractice

24 Orbis Corporation 9/6/2015

25 Major Business Pressures & the Role of EC 9/6/2015

26 Consumer Behavior Internet Marketing and Advertising 9/6/2015

27 Business-To-Business(B2B) Business-To-Consumer (B2C) Consumer-To-Consumer (C2C) Consumer-To-Business(C2B) Business-To-Business-To-Consumer (B2B2C) Intrabusiness E-Commerce Business-To-Employee Government-To-Citizen Exchange-To-Exchange 9/6/2015 Type of EC

The Web 2.0 Environment and Social Networks 9/6/201528

299/6/2015 Thank You