M&M Unit Membership & Marketing Chairperson

M&M 1.Self analysis – Is there a hole in the ship 2.Present Method - what we are doing now and results 3.Marketing “What and Why” 4.“Unit” Driven Membership 5.Training and Tracking 6.New Membership Committee Responsibilities 7.Deployment

M&M Unit Membership & Marketing Chairperson Please view this initiative in two ways: 1.As the person in the unit who becomes a M&M chair 2. As a council who is looking to add the M&M positions There will be an opportunity for needed feedback to insure this effort leads to membership growth..

M&M Unit Membership & Marketing Chairperson Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson Handful of people focused on membership (?) Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson Membership Trends YearTiger Cubs, Cubs, Webelos Boy Scouts, Varsity Scouts VenturersTotal Traditional Scouting 1999 [93] [93] 2,181,0131,028,353202,4863,411, [93] [93] 2,114,4051,003,681233,8283,351, [93] [93] 2,043,4781,005,592276,4343,325, [93] [93] 2,000,4781,010,791293,3233,304, [93] [93] 1,914,425997,398288,3953,200, [93] [93] 1,875,752988,995280,5843,145, [94] [94] 1,745,324943,426249,9482,938, [95] [95] 1,701,861922,836244,2562,868, [95][96] [95][96] 1,687,986913,588254,2592,855, [96][97] [96][97] 1,665,635905,879261,1222,832, [98] [98] 1,634,951898,320257,3612,790, [99] [99] 1,601,994898,852238,8462,739, [100] [100] 1,582,930909,103231,1272,723,869 change (since 1999) -27.4%-11.6%+14.1%-20.2%

M&M Unit Membership & Marketing Chairperson 7 FriendNeighborFamilyOther Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson 8 FriendNeighborFamilyOther Basically you need to know somebody! (An informal survey of existing Scouts and non Scout parents affirms this) Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson Traditional Methods Not Working Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson 10 This is the image that comes to many who are not connected with our program when they hear Boy Scouts of America. -or- Whatever the media last reported.. Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson 11 This is what they should be imagining! Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment Well Recognized Brands spend millions on Marketing --- Why??

M&M Unit Membership & Marketing Chairperson Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment Well Recognized Brands spend millions on Marketing --- Why?? Top of Mind Awareness To build desire and insure sure there company is selected at time of purchase

M&M Unit Membership & Marketing Chairperson Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment We don’t have millions for Marketing but we have an even better resource… Introducing the new “Sales Force” for Scouting

M&M Unit Membership & Marketing Chairperson Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson Hundreds of people focused on membership Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson Hundreds of people focused on membership Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment Sample Council – Suffolk Before: 5 People focused on Membership 1 st year Goal: 1/3 of units with M&Ms 300units / 3 = 100 People !!!!

M&M Unit Membership & Marketing Chairperson A Scouting Salesperson In Every Unit! Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment Insure they can transmit the benefits of Scouting by giving them facts and endorsements! Marketing Support and Training from Council

M&M Unit Membership & Marketing Chairperson Our Mission Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment Find Moms, Dads, Eagle Scouts who Love Scouting Insure they can transmit the benefits of Scouting by giving them facts and endorsements! Provide them Marketing Support and Training from Council

M&M Unit Membership & Marketing Chairperson Motivate Them Annual Training “Higher Professional Motivator” Highlight Traditional Programs High Adventure Centers STEM Scouting History and Importance Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson “Bloomberg, who spoke to a few supporters of the cause, said that being a Boy Scout had "changed my life,……." Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson Unit Membership and Marketing Training Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson M&M Training Session 1.Provide an overview of the key responsibilities of the Unit M&M position 2.Demonstrate how to successfully plan and execute unit recruitment events 3.Provide the varying ways to market the unit and scouting in the community 4.Provide the chairperson with the BSA Marketing Toolkit – how to access, and how to use National, Council, District and Local resources 5.Provide the knowledge and tools necessary to develop and track the progress of a Membership and Marketing Plan (including goal setting)

M&M Unit Membership & Marketing Chairperson Unit M&M Chairperson Key Responsibilities Marketing and Promotion Recruitment Events Community Outreach Planning and Tracking

M&M Unit Membership & Marketing Chairperson Marketing and Promotion – Press Releases “PR Guidebook” – In the Community “Presence” – Promote Member/Parent – Internal marketing “website, shutterfly” Using Marketing Tool Box – Videos – Power points – Make handouts professional

M&M Unit Membership & Marketing Chairperson Marketing and Promotion

M&M Unit Membership & Marketing Chairperson PR Guide Book (Developed by Pennsylvania Dutch Council) Marketing and Promotion

M&M Unit Membership & Marketing Chairperson Marketing Toolbox Marketing and Promotion

M&M Unit Membership & Marketing Chairperson Recruiting – School Flyers – Event Publicity – Joining Event (2 per year) – BeaScout.org (Insure Tag is up to date)

M&M Unit Membership & Marketing Chairperson Recruiting Give us an example of your successful recruiting activities….

M&M Unit Membership & Marketing Chairperson Community Outreach – Faith Based Organizations (posters/print) – Community Events (Festivals) – Library Activities – Fire Departments – Other Local Units

M&M Unit Membership & Marketing Chairperson Community Outreach How is your Council reaching out to the community?_____

M&M Unit Membership & Marketing Chairperson Working with other units Work together to increase “Scouting Presence in the Community” Webelos > Scout > Venturer > Scouter Transition “In the Community” Events / Activities (Local Park Campout/Expo)

M&M Unit Membership & Marketing Chairperson Working with other units Give us some examples of your successful transitions…

M&M Unit Membership & Marketing Chairperson Planning and Tracking – Meet with committee and unit leadership – Set Event and activity dates – Assign photographer/reporter – Set goals and track progress – Recruit “Promoters”

M&M Unit Membership & Marketing Chairperson 36 In The Community Effective for Local Units Scout Troop used Base Camp (canopy) for recruiting at St. Patrick’s Day parade, had Scouts sign-up!

M&M Unit Membership & Marketing Chairperson 37 Library Programs -Local libraries are becoming community centers -Looking for content -Young parents are there Displays & Presentations at local libraries can foster interest in Scouting to families who don’t have a previous affiliation to Scouting.

M&M Unit Membership & Marketing Chairperson 38 Boy Scouts meet here! Tuesday s 7PM – Join Us! Cub Scouts meet here! Tuesday s 7PM – Join Us! Co-Ed Scouts Meet here! Tuesday s 7PM – Join Us! Council Give 11x17 frame with poster as part of Media Kit

M&M Unit Membership & Marketing Chairperson 39 Proposed Scouting Road Sign

M&M Unit Membership & Marketing Chairperson 40 M&M Unit Media Kit: (coming soon) Printed Flyers and Posters PR Guide Ask Me About Scouting buttons M&M Name Badge and buttons Road Sign Request Form Eagle Scout Sign Request form In The Community Resources Request form Printed M&M Candy giveaways Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson 41 More Information at “M&M Central” Web: Face Book: Central/ National Marketing Tool Box: Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment

M&M Unit Membership & Marketing Chairperson Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment Take Attendance, , FB and Photos

M&M Unit Membership & Marketing Chairperson Self AnalysisPresent MethodMarketingUnit Position Train & Track Deployment Take Attendance, , FB and Photos 1.What part of the M&M do you feel is best for your council? 2.What challenges do you expect in implementing M&M? 3.Do you agree that Scouting needs marketing? 4.What would improve the delivery of this information?