©2015 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Internal. Experian Overview for the Public Sector Claudia Arriaga April 28, 2015

2 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. Experian Snapshot  Experian is the world’s largest data provider  Experian Public Sector devoted to U.S. Federal and State/Local Government market  Data on 20M+ active U.S. businesses  Data on 310M+ consumers  Data on 110M+ households  Third party verified data only Data is key: Nationwide footprint of data furnishers!

3 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. In 2012, more than 11M U.S. adults became identity fraud victims At the end of 2012, there were 15.7M existing child support cases Today, more than 10M people are out of work (1/3 > 27 weeks) Government outstanding receivables is estimated to be up to $200B Over the next 5 years, the IRS will issue $21B in potentially fraudulent tax refunds Investments in health information technology systems and services by federal agencies will increase to $6.5B by 2016 Big Data Requires Big Responsibility The Public Sector needs access to accurate information and predictive analytics

4 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. The Need for Right Decisions Protecting consumer information Reducing fraud in programs Avoiding improper payments Improving revenue streams Optimizing resource performance Collecting on outstanding dues More than ever, federal, state, county and city agencies are faced with the challenges of:

5 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. How Experian Helps the Public Sector With insight from our advanced data, analytics, software and consulting, our clients can make the right decisions for their programs. Experian’s vast databases securely house public and private record data on more than 220M consumers and 25M business in the U.S. Vehicles Rental payment behavior Demographics and firmographics Consumer purchasing behavior and attitudes Online activity and addresses Criminal records Credit activity Fraud records Experian’s analytics provide a rich level of detail to more accurately predict constituents' needs, preferences, risks and future activities.

6 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. Public Sector data-based solutions Unparalleled depth and breadth of information Consumer demographics, Lifestyles, On-Line Business Market research U.S. Residents  Over 400 million vehicles in U.S. & Canada  Title, registration,  Mileage and key events  Syndicated research: 30,000 consumers annually; 60,000 data variables  35 million double opt-in consumer panel 8,000 brands; 450 product categories  Media viewer-ship across all media  Over 20 million active companies  Greater than 100 million credit lines  Over 45 million public records  Over 10 million collection experiences  Over16 million tax identification numbers  Over 45 million SIC codes  Over 230 million consumers; 110 million households  1,000 demographic attributes  Over 3 million births annually  Over 15 million moves annually  20m new homeowners  Over 3,000 public and proprietary sources  100 million subscriptions  600+ psychographics  25 million Internet users interacting with one million Web sites  15m addresses Citizen  220m consumers in FileOne  Over 4 billion tradelines on FileOne  Over 50 million consumer public records  Extensive US Federal and State presence  50 States  500+ Municipalities  Focus on HealthCare, Treasury, UI, Public Safety, DMV Automotive Experian Health

©2015 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Internal. Data Driven Economic Development Daniel Schwind April 28, 2015

8 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. Economic Development Issues and Risk Business Issues: Locate similar markets for targeting businesses Attract the right businesses Help new businesses thrive and business owners be successful Keep existing businesses profitable Find the right incentives to attract and retain businesses Potential Risks: Comparing to the wrong market Attracting the wrong businesses Not having the right infrastructure to support new businesses Retaining existing businesses

9 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. Region Needs This is about your needs, businesses, business owners and business performance converging with data driven insight Business Owner Requirements Business Requirements Business Performance

10 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. Experian capabilities address economic developer needs Understand Support Recruit Retain Market GoalHow We Do This Identify & understand the nature of local businesses: Most comprehensive consumer and business marketing database in industry Prioritize the allocation and monitor the effectiveness of allocated resources to a business: Trend business over lifetime using archive business data to compare to current conditions Identify and qualify business to target for recruitment into the state: Profile current businesses and growth potential. Find “look- alikes” in surrounding areas Identify businesses for retention activities by the state: Support direct marketing and outreach activities toward businesses fitting thriving profile to help keep thriving business at home and part of tax base Differentiate businesses for outreach : Profile businesses into segments, allowing different approaches for the various profiles in order to maximize marketing efforts and dollars expended Optimize marketing spend to drive best results for the overall business economic development campaign: Profiling of business needs and segment ensured marketing spend goes toward most targeted group fitting profile, to support best target businesses based on expected outcome

11 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. 25 million Internet users interacting with one million Websites 15 million addresses Syndicated research: 30,000 consumers annually 60,000 + data variables 8,000 brands and over 500 product categories Over 600 attitudes and opinions Media viewer-ship across traditional and digital media 16 million businesses Identification, firmographic, credit information on businesses Business Owner Link 3.6 million businesses 95 million household catalog buyers 61 million magazine subscriptions 299 million consumers; 116 million households 1,000 demographic attributes 3.2 million births annually 16 million moves annually 20 million new homeowners 3,200 public and proprietary sources 650+ psychographics 220 million consumers 4.1 billion trades 694 million vehicles in North America Experian Marketing Services advantage Unparalleled depth and breadth of data

12 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. We find the economic zones that best mirror you or interest you We develop profiles that describe successful or struggling businesses in a defined economic zone. These become the basis for business identification and selection. We use the current business file along with archived files to identify growing and thriving businesses well as businesses that might need economic development resources in the specified geography or demographic. We help to qualify the business based on financial indicators that are part of the business credit file. We profile what they look like across firmographics, while also bringing into account the small/medium business owners consumer profile. We will build a profile of business/business owner specific to each geography. We use these profiles to identify businesses that might be candidates for recruitment by other states, as well as business that might need economic development resource attention. We create actionable targeting through marketing data. We can also refresh profiles/geographic areas in some consistent time frame to act as a “trigger” in/out of economic prosperity for a business. Data Driven Economic Development: What We Can Do States, when it comes to economic development for businesses, have much in common with banks. Best practices for the targeting, sales and retention of commercial banking customers look much like what a State must do to compete for businesses to locate in a state.

13 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. Geo-profile existing businesses is the first step IdentifyUnderstandTarget  Target your most desired industries and company profiles  Overlay business location with demographic profiles  Combine Experian’s data assets with your desired businesses  Geo-profile to discover hidden business traits Monitor

14 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. How we help you accomplish your objective: If you lived in Richmond, who would you seek to be most like that is successful and what is it about them that makes them successful? What can we add to the businesses that we want to pull from the target markets that we want to be in Richmond? What can we add to the owners of the target businesses in order to attract them to our market? Pick our target markets What must we do to be confident that the new businesses succeed and stay in our market? Pick our target businesses Create pitch Monitor business results and improve models IdentifyUnderstandTargetMonitor

15 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. We help you identify similar geographies… Richmond – Demographic Profile IdentifyUnderstandTargetMonitor

16 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. We help you identify similar geographies… Denver – Demographic Profile IdentifyUnderstandTargetMonitor

17 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. Businesses want to know that buyers are in the market, and regions want to know that businesses add to the market Contrast customers by Mosaic segments (red = more likely; green = less likely) IdentifyUnderstandTargetMonitor

18 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. Developers must understand how business owners will make the decision to move Rural Business Owner “Deal Seeker” Generalist Urban Business Owner “Deal Indifferent” Cutting Edge Business Owner IdentifyUnderstandTargetMonitor

19 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal. Results with unique capabilities Access to exceptionally current business information. Access to the industry’s most comprehensive commercial data and business owner data. Highly predictive attributes for businesses, consumers and blended business/business owners, to best understand which businesses would be best to attract. Experian helps you to make better decisions and accomplish your missions more effectively. IdentifyUnderstandTargetMonitor

20 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Internal.  For more information: sector/  Claudia Arriaga:  Daniel Schwind: Thank you for attending!

21 ©2015 Experian Information Solutions, Inc. All rights reserved. Experian Public.