Gen Y sits on top of consumer food chain Adam Goode Ryan Barnes

Gen Y > Baby Boomers   Gen Y is bigger than Baby Boomers  82 million people  Strong spending power and opinions at an earlier age  year-olds influence 81% of apparel purchases and 52% of car choices  Parents want to be friends w/ kids & prize own youthful qualities

Gen Y habits  Slow websites, long shipping, and dismissive staff turns them off to a brand  Cheap or elite  More Savvy  Thrift shopping

Online shopping  Instant gratification – 3 seconds or gone  Process website info 5X faster  No distinguishing between “this is the store” and “this is the website”  No forgiveness

Recent findingsfindings  Gen Y influences 90% of apparel purchases in their homes  Purchasing premium brands increased 33% in 2011  Gen Y spending power is almost 200 billion  93% of adults under 30 own a cell phone  Only 80% over 30

Discussion  Does anyone shop at thrift stores?  Did you have any influence on the cars or clothes in your household?

Sources  crunching-the-top-51-stats-for-generation-y-marketers/ crunching-the-top-51-stats-for-generation-y-marketers/  Features/Gen-Y-The-Next-Generation-of-Spenders aspx Features/Gen-Y-The-Next-Generation-of-Spenders aspx  gen-y-will-shop-in-2012/ gen-y-will-shop-in-2012/ 