1. Easy Come, Easy Go Love Your Money Jayne McBurney Family & Consumer Sciences Agent Jayne_mcburney@ncsu.edu http://johnston.ces.ncsu.edu/

2. Buying Power Young Adults spend.... $3 billion on entertainment More than $11 BILLION on snacks and beverages $5 billion a year on clothes and shoes $4 billion on personal care (Alloy Media & Marketing and Harris Interactive, 2009 ) Created by Jayne McBurney, Family & Consumer Sciences Agent, Johnston County Center, 2736 NC 210 Highway Smithfield, NC 27577

3. and...media junkies Laptop 57% Cell phones 88% 94% age 18-29 use the Internet (http://pewinternet.org/Reports/2012/Digital-differences.aspx )

4. Marketing Price Product Placement Promotion

5. Price & Product Different models for different stores – TVs, clothing, appliances Martha Stewart, Martha Stewart

6. Placement & Promotion

7. Why we Buy... Blend in/Stand out Brand Personality Fashion Knowledge Value Seeking/Investment Comfort of brands – safe purchase Noble, S., Hayatko, D., Phillips, J. What drives college-age Generation Y consumers? Journal of Business Research 62(2009) 617-628

8. Avoid Impulse Buying ( buying without intention, spontaneous, immediate) Do I need it? Have I compared prices? Can I get is cheaper: BOGO,coupons Cost of gas to get there Know what you CAN spend Created by Jayne McBurney, Family & Consumer Sciences Agent, Johnston County Center, 2736 NC 210 Highway Smithfield, NC 27577

9. How to Avoid “Retail Therapy”: 1. LIST 2. Eat first 3. Shop alone 4. Time limit 5. CASH 6. No Drama!

10. 30 day List....anything over $100 Most people don’t plan to fail they simply fail to plan. Created by Jayne McBurney, Family & Consumer Sciences Agent, Johnston County Center, 2736 NC 210 Highway Smithfield, NC 27577

11. ORGANIZE! Set aside for fixed expenses: Car - payment, gas, insurance Rent/Mortgage School costs Savings…a little bit adds up Envelopes for flexible expenses: Food Entertainment Clothing

12. Plan Expenditures Make a decision: buy shoes vs. concert tickets How much are each? Can you get both? Comparison Shop!!!!!!! Created by Jayne McBurney, Family & Consumer Sciences Agent, Johnston County Center, 2736 NC 210 Highway Smithfield, NC 27577

13. Cool outfit Shorts Graphic Tee Flats TOTAL Mall Store 36.50 19.50 32.50 $177 Target/Walmart 12.99/9.50 9.99/6.92 12.99/8.00 $107/$61 GCF/Secondary 4.59 3.39 4.59 Less than $29!!!! Created by Jayne McBurney, Family & Consumer Sciences Agent, Johnston County Center, 2736 NC 210 Highway Smithfield, NC 27577

14. The 3 Rs Reality…..$ is limited Responsibility…save it or blow it Restraint…delayed gratification Created by Jayne McBurney, Family & Consumer Sciences Agent, Johnston County Center, 2736 NC 210 Highway Smithfield, NC 27577

15. Helpful Websites groupon.com twongo.com LivingSocial.com SouthernSavers.com Created by Jayne McBurney, Family & Consumer Sciences Agent, Johnston County Center, 2736 NC 210 Highway Smithfield, NC 27577