All material in this presentation, including text and images, is the property of Noel-Levitz, LLC. Permission is required to reproduce information. Adult Students and the Two-Year Sector Lew Sanborne, PhD Associate Vice President Harper College Dialogue Session: Approaches to the Adult Market

Trends and Context

Total fall enrollment in degree- granting institutions by control and type of institution: 1963 through 2011 Source: U.S. Department of Education. Institute of Education Sciences, National Center for Education Statistics Digest of Educational Statistics: Table

College participation rates have been a key growth driver Source: U.S. Department of Education. Institute of Education Sciences, National Center for Education Statistics Digest of Educational Statistics: Table % enrolled in college the October immediately following high school completion

Enrollment growth is expected to slow 21.0 million Fall million Fall 2022 Source: U.S. Department of Education. Institute of Education Sciences, National Center for Education Statistics. Projections of Education Statistics to 2022, Table 20.

Higher education’s compounded annual growth rates are slowing 5.6% 0.95% % Source: U.S. Department of Education. Institute of Education Sciences, National Center for Education Statistics. Projections of Education Statistics to 2022, Table 20.

The National Student Clearinghouse reported a.8% drop in Spring 2014 enrollments (fifth consecutive term drop) © 2014 National Student Clearinghouse. Current Term Enrollment Estimates Spring Reprinted with permission. This material may not be posted, published, or distributed without permission from National Student Clearinghouse.

National Adult Enrollment Trends By 2021, the 25+ age group will reach 10 million, 43% of all enrollments.

Degree Attainment in Illinois NCHEMS Information Center: downloaded 10/20/2014

Average tuition and fee charges in constant dollars, to (enrollment weighted) Trends in College Pricing. Copyright © The College Board. Reproduced with permission.

Percentage change in inflation-adjusted mean family income by quintile, , , and Trends in College Pricing. Copyright © The College Board. Reproduced with permission.

Growth in online enrollments suggests a significant replacement factor Copyright © 2014, Babson Survey Research Group and Quahog Research Group, LLC. Reprinted with permission. This material may not be posted, published, or distributed without permission from The Sloan Consortium.

Fall 2012 federal data suggest fewer online enrollments (5.44 million) U.S. Department of Education. Institute of Education Sciences, National Center for Education Statistics Digest of Educational Statistics: Table

Online Enrollments In 2012 Nationally: 9.8% of students enrolled exclusively in distance education (DE) 15.1% of students enrolled in some DE courses 72.9% not enrolled in any DE courses Illinois, public, less-than-4-year institutions: 4.6% exclusively in DE (of those, 96.6% from IL; 2.4% US; 0.4% Intl.) 11.3% in some DE 84.1% no DE

What Matters to Adults: Nationally and at Harper College

The Importance of Continuing Education The College Advantage: Weathering the Economic Storm: Carnevale, Jayasundera, Chea, Georgetown Public Policy Institute,

Results from the 2014 Adult Student Priorities Survey, Priorities Survey for Online Learners, and the Student Satisfaction Inventory

National data sets as of May 2014 © 2014, Noel-Levitz, LLC 2014 Noel-Levitz National Student Satisfaction and Priorities Results SSI community, junior and technical colleges: 185,186 students from 208 institutions for Form A; 76,461 students from 71 institutions for Form B SSI career and private schools: 41,367 from 80 institutions for Form A; 81,130 students from 204 institutions ASPS national group: 88,727 from 150 institutions ALI four-year schools: 24,311 students from 62 institutions ALI community colleges: 5,314 students from 25 institutions PSOL national group: 122,403 students from 117 institutions Harper College Form B SSI sample, 25 and older, as of 10/28/14: 1001 students: 71.5% female; 28.5% male 65.6% White; 12.7% Hispanic; 11.7% Asian; 4.8% Black; 52.9% evening; 44.6% day; 68.9% part-time 29.9% 1 st year; 31.4% 2 nd year; 16.9% 3 rd year; 21.8% 4 th or higher

Very Important Very Satisfied Very Unimportant Very Dissatisfied Strengths and challenges

Top Strengths and Challenges: Community, junior, and technical colleges Top strengths: –The quality of instruction I receive in most of my classes is excellent. –I am able to experience intellectual growth here. –Nearly all of the faculty are knowledgeable in their fields. –The campus is safe and secure for all students. –There is a good variety of courses provided on this campus. Top challenges: –Classes are scheduled at times that are convenient for me. –I am able to register for classes I need with few conflicts. –My academic advisor is knowledgeable about my program requirements. –Adequate financial aid is available for most students. –This school does whatever it can to help me reach my educational goals Form A n: 185,186 Copyright 2014, Noel-Levitz, LLC

Top strengths and challenges: Adult undergraduate students Top strengths: –Nearly all faculty are knowledgeable in their field. –The quality of instruction I receive in my program is excellent. –The content of courses within my major is valuable. –There is a commitment to academic excellence at this institution. –Major requirements are clear and reasonable. Top challenges: –Tuition paid is a worthwhile investment. –I am able to register for classes with few conflicts. –Classes are scheduled at times that are convenient for me. –Adequate financial aid is available for most students. –Faculty provide timely feedback about my progress n: 47,889 Copyright 2014, Noel-Levitz, LLC

Top strengths and challenges: Online learners Top strengths: –Registration for online courses is convenient. –Instructional materials are appropriate for program content. –Billing and payment procedures are convenient for me. –Adequate online library resources are provided. Top challenges: –The quality of online instruction is excellent. –Student assignments are clearly defined in the syllabus. –Faculty are responsive to student needs. –Tuition paid is a worthwhile investment. –Faculty provide timely feedback about student progress n: 114,138 Copyright 2014, Noel-Levitz, LLC

Strengths at Harper 13. The campus is safe and secure for all students. 43. Campus item: Professors communicate their expectations to me in a clear and understandable manner. 49. Campus item: I plan to complete a certificate or degree at Harper College. 19. Registration processes and procedures are convenient. 50. Campus item: I feel faculty members are interested in my success. 29. There are convenient ways of paying my school bill. 20. Students are made to feel welcome here. 28. This campus provides online access to services I need. 34. Faculty are usually available to students outside of class (during office hours, by phone, or by ). 18. Computer labs are adequate and accessible. 24. The equipment in the lab facilities is kept up to date. 39. On the whole, the campus is well-maintained.

Challenges at Harper 8. The quality of instruction I receive in most of my classes is excellent. 9. I am able to register for the classes I need with few conflicts. 2. Classes are scheduled at times that are convenient for me. 40. There are sufficient courses within my program of study available each term. 14. My academic advisor is knowledgeable about my program requirements. 45. Campus item: Harper’s Website is easy to navigate and helps me find important information about the College. 21. The amount of student parking space on campus is adequate. 22. My academic advisor is knowledgeable about transfer requirements of other schools. 37. I seldom get the "run-around" when seeking information on this campus.

Scales in order of importance

Scales in order of importance: Community, junior, and technical colleges 1. Instructional Effectiveness 2. (tie) Academic Advising/Counseling 2. (tie) Registration Effectiveness 4. Concern for the Individual 5.Admissions and Financial Aid 6. Academic Services 7. Safety and Security 8. (tie) Student Centeredness 9. (tie) Campus Climate 10. Service Excellence 11. Campus Support Services 2014 Form A n: 185,186 Copyright 2014, Noel-Levitz, LLC n/a 8 n/a n/a 6

Scales in order of importance: Adult undergraduate students 1. Instructional Effectiveness 2.Academic Advising 3.Registration Effectiveness 4.Campus Climate 5. Admissions and Financial Aid 6. Service Excellence 7.Safety and Security 8.Academic Services 2014 n: 47,889 Copyright 2014, Noel-Levitz, LLC n/a

Comparison of scale ranks community, junior, and technical colleges ScaleStudent RankCampus Personnel Rank Instructional Effectiveness12 Registration Effectiveness 2 (tie)10 Academic Advising 2 (tie) 3 (tie) Concern for the Individual41 Admissions and Financial Aid5 3 (tie) Academic Services68 Safety and Security77 Student Centeredness 8 (tie)6 Campus Climate 8 (tie) 3 (tie) Service Excellence109 Campus Support Services11 © 2014, Noel-Levitz, LLC 2014 Noel-Levitz National Student Satisfaction and Priorities Results

Factors in the decision to enroll: Adult undergraduate students 1. Academic reputation 2. (tie) Availability of evening and weekend courses 2. (tie) Future employment opportunities 4. Campus location (close to home/work) 5. Financial aid/scholarships 6. Cost 7. Personalized attention prior to enrollment 8. Recommendations from family/friends/employer 9. Size of institution © 2014 Noel-Levitz, LLC

Adult students: Factors in the decision to enroll percentages © 2014 Noel-Levitz, LLC

Factors in the decision to enroll: Online learners 1. Convenience 2. Flexible pacing for completing a program 3. Work schedule 4. Program requirements 5. (tie) Financial assistance available 5. (tie) Reputation of the institution 7.(tie) Ability to transfer credits 8.(tie) Cost 9. Future employment opportunities 10. Distance from campus 11. Recommendations from employer © 2014 Noel-Levitz, LLC

Online learners: factors in the decision to enroll percentages © 2014 Noel-Levitz, LLC

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