Digital Signage A Simple Sony Training Presentation John Holmes & John Morali Presenting Sept 12, 2007

STREAMING – TCP/IP FREE POINTS WITH EVERY SPIN WIN POINTS STAY LONGER PRIVATE GAMING JUST FOR YOU

STREAMING – TCP/IP STREAMING – TCP/IP Advantages: Status & Failure Available Disadvantages: Network Load - Inefficient STREAMING – TCP/IP FREE POINTS WITH EVERY SPIN WIN POINTS STAY LONGER PRIVATE GAMING JUST FOR YOU

STREAMING – UDP/IP FREE POINTS WITH EVERY SPIN WIN POINTS STAY LONGER PRIVATE GAMING JUST FOR YOU

X STREAMING – UDP/IP Advantages: Network Efficiency Disadvantages: Status & Failure Not Available FREE POINTS WITH EVERY SPIN WIN POINTS STAY LONGER X

Very Simple Still Images / Video Loop Playback BKM-FW50 “Sneaker Net” + + Very Simple Still Images / Video Loop Playback

NSP-1 Multi-Layer Signage. + Simultaneous Multi-Layer Playback On-board storage with Flash Card Access Sophisticated scheduling and feedback

Sony Content Creation Software World Class Performance and Capabilities Mix Multiple File Formats Simultaneously on One Time Line Unlimited Video/Audio Tracks Great Tool for Digital Signage Creation

2nd Quarter Sony Simple Signage Promo End User buys a qualifying professional display and Sony Simple Signage Card: Gets Sony Vegas Content Creation Software AT NO ADDITIONAL CHARGE! + =

Sony Professional Display Accessories Detachable Speakers Optional Cards BKM-FW11 5xBNC Component/RGB Card BKM-FW32 Network Control Card BKM-FW12 Active Loop Through Card (Component / RGB) SS-SPxxFW/S or /B Wall Mounts & Table Stands ICS-SP30 HD TV Tuner with Lodging Support SFM1, SFM3 Flat Wall Mount SFM2 Flat Wall Mount Content Networking / Digital Signage PLP-91/D Tilt Wall Mount BKM-FW50 Network Media Card EBS-N200D Network Media Player ICS-FW40D HD Network Media Card SPOM1 Pullout Wall Mount SPM-TRI/E Silver Color Base SPM-TRI/C Clear Acrylic Base

Timing : Ex-factory basis Digital Signage and Public Display Roadmap FY06 2H FY07 1H FY07 2H Pro-Signage Market GXDL52H1 07 New 40LX2 32LX2 Volume Market FWD-50PX3 50PX2 Jul/E 07 New 42PX2 42PV1 VSP-NS7 NSP-1 BKM-FW50 Dec/E Hospitality Market KLH-W32 KLH-W26 Timing : Ex-factory basis

Where Do Customers Go For Help? 1-800-883-3817 POSC (Product Operations Support Center) Operational Support for Customers who have purchased products

FWD-32LX2F FWD-40LX2F features: SONY Professional LCD Displays Picture-And-Picture Various Side-by-Side settings for multiple input viewing Long Lasting Sleek Flat Finish Available in Silver or Black PC and Video resolutions supported 2 x HDMI digital inputs (PC or Video) RS232 Control 2 x Expansion Card Slots Discrete Power On/Off Enhanced Audio: SRS™ WOW Illuminated Logo: High, Low, Off FWD-32LX2F FWD-40LX2F features:

FWD-32LX2F & FWD-40LX2F Specifications SONY Professional LCD Displays FWD-32LX2F & FWD-40LX2F Specifications Panel Resolution 1366 x 768 Response Time 8ms Brightness 450 nits Contrast Ratio 1,300:1 Viewing Angle (H/V) 178 degree x 178 degree

FWD-32LX2F & FWD-40LX2F Interfaces SONY Professional LCD Displays FWD-32LX2F & FWD-40LX2F Interfaces Inputs HDMI 1.3 (HDCP) 2 (Support for Digital PC and Digital Video) 3.5mm audio input provided for PC Analog (Component/RGB) 1 (D-Sub / HD15 Connector) Option Video Card 1 S-Video (in/out) / Composite (BNC In/Out) (BNC adapter provided) Option Control Card 1 RS232C Serial (9 pin) Control-S (In/Out)

ICS-SP30RS adds RS232 capabilities OTHER OFFERING FOR SONY DISPLAYS HD Tuner Card for Hospitality ICS-SP30 Internal High Definition TV Tuner Pro:Idiom Support MTI Port for interface with Pay-Per-View systems Compatible with all major PPV providers Channel Mapping for connectivity Stand-Alone and Lodging Mode ICS-SP30RS adds RS232 capabilities Designed for touch panel support with AMX and Crestron Perfect seamless solution for guest suites

THANK YOU!