While shopping at Foot Locker you found a pair of shoes for $84.50, with a sign that said additional 15% off taken at the register. What is the final price for the shoe?

$84.50 * 15% (0.15) = ROUND UP TO $12.68 BECAUSE WE ARE DEALING WITH DOLLARS AND CENTS! $ $12.68 = $71.82 The final price of the shoe would be $71.82.

Bell Ringer / Discuss Learning Objectives – (7 minutes) What is Entertainment Marketing Lecture – (40 minutes) QUIZ – THIS HAS TO HAPPEN TODAY!!! – (23 minutes)

-Define entertainment -Describe the impacts of advances in entertainment technology on entertainment marketing.

Entertainment Marketing Entertainment Ratings

TV Networks are desperate to attract male viewers between the ages of 12 and 34 because of their strong buying power and their intense interest in sports.

Age and gender demographics used by television researchers who determine the number and makeup of a viewing audience. The rate that can be charged for advertising during the show is calculated based on these demographics.

The larger and wider a television audience, the more demand for advertising slots and the more that can be charged for those slots.

National Stations Fox ABC and CBS NBC Cable ESPN USA and TNT Average 30 second commercial $200,008 $94,000 $76,211 $19,301 $15,000 $9,968

What are some TV shows that are aimed at these sought-after male viewers. (Ages 12 to 34) What products might be advertised on these shows?

Entertainment Marketing – influencing how people choose to spend their time and money on entertainment. A product to be marketing How does entertainment attract attention to a particular product.

Entertainment - is whatever people are willing to spend their money and spare time viewing rather than participating in. Examples: movies, theatres, concerts, circus, etc.

At the beginning of the 20 th century, the performing arts represented a major form of entertainment. Live theatre, ballet, opera, and concerts. Marketing was limited to posters, newspapers, magazines, and word of mouth. People had to travel to where the community entertainment was being showcased. The shows were live and the performers received instant feedback regarding their performance.

Louis Le Prince made the first moving picture in Britain in Roundhay Garden Scene The Lumiere brothers were the first to present a projected movie to a paying audience in Paris Workers leaving the Lumiere factory. The first movie with sound opened in the United States in The Jazz Singer

Mickey Mouse arrived in 1928 in Walt Disney’s Steamboat Willie. In 1938, Snow White and the Seven Dwarfs became the first full-length animated film. In a masterful marketing move, Disneyland opened in Anaheim, California in 1995.

9 television stations and fewer than 7,000 TV sets existed in the US at the end of World War II (September 1945) In October of 1945, 25,000 people came to a Gimbel’s Department Store in Philadelphia to watch the first tv demonstration.

In 1946, NBC and the Gillette Company staged the first televised sports spectacular. A heavyweight boxing match. Received an estimated audience of 150,000 people watching on 5,000 TV sets. Average of 30 people watching the fight on each set.

Television took promotion and advertising to a new level. Major national corporations lined up to buy time and produce advertisements. The pricing of commercial time slots was quickly tied to the ratings. Ratings – the number of viewers the programming attracted. The 9 TV stations in 1945 grew to 98 stations in 1949.

On September 9 th, 1956, 82% of all television sets in the United States were tuned to The Ed Sullivan Show, a weekly Sunday-evening variety show. Highly promoted appearance of the future ‘King of Rock N’ Roll’ Elvis Presley.Elvis Presley The Ed Sullivan Show (1948 – 1971) set the standard for marketing talent in front of an audience of millions by using technology for distribution of the product.

Improvements technology have dramatically changed the marketing of sports and entertainment by making distribution to the masses easier. The evolution of moving pictures, radio, TV, video recorders, CDs, DVDs, the Internet, BlueRays, and Netflix has made sports and entertainment available to the world.

The use of television, telephones, the Internet, and other technology by entertainment marketers to receive instant feedback from customers has evolved over time. Two-way communication allows the entertainment company to gather information from the customer and use the information to refine and improve the product. If consumers are dissatisfied with the product, customers can ‘let the ripe tomatoes fly’let the ripe tomatoes fly Hunger Games Trailer Reaction

Reality TV Shows allow viewers to create their own endings and select their new favorite entertainers. The marketing mix of reality shows is unique because the product is selected by the viewers using technology to communicate with the production company. American Idol audience members vote for their favorite participants. The winner produce musical recordings that require little additional promotion to achieve record-breaking sales.

1.Which core standard involves catering and using data to make future business decisions? 2.Describe the four elements of the marketing mix? 3.Researching the demographics of a fan base would be closely associated with which core standard of marketing? 4.Give an example of how timing is essential to selling related merchandise for a popular sporting event? 5.Think of one of your recent purchases. List and describe how the six core standards of marketing were involved with the purchase. 6.What was the first televised event?