Mithas 2012 Digital Intelligence: An Attempt to Define Core and Move Beyond a Collection of Topics Sunil Mithas Robert H. Smith School of Business, U of Maryland 8 June 2012 IT Teaching Workshop 2012 UC Irvine

2 Outline Is it a good idea to use a book? Book’s outline and framework and how it relates to core IS topics Experience till date Mithas 2012

3 Is it a good idea to use a book in Core IS? Pros “Too many readings” –some of them too old and cover only a narrow slice of what we want students to know Create coherence and continuity by developing threads across concepts—particularly if students miss a class or are doing multitasking when in class Flip the class: book as a precursor and complement to lecture and class discussion –not a substitute Bring academic research to class and point to other resources to advanced students To leave them with something tangible after the course is over Can teaching fuel research? Mendeleev’s Periodic Table 1869 Cons Takes too much time—opportunity cost of time –“It is a waste of time” Almost zero or negative incentive– Thomas Kuhn Mithas 2012

4 Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age Available at iTunes Google play More information at Formats Paperback Kindle eBook iBook

5 Mithas 2012 Framework Synchronize IT and Strategy Govern IT Manage IT

6 Part 1: Synchronize IT and Strategy Mithas 2012 Sync IT and Strategy 3.How to create and sustain competitive advantage by synchronizing IT and strategy? 1. What is competitive advantage? 4. How to navigate digital innovations and industry transformations? 2. Why is IT strategically significant?

7 Part 2: 4D Framework for IT Governance Mithas 2012 IT Governance Decision Rights (What/Who/How) Department Configuration (Role and Org) Delivery (Make, Buy or Rent) IT Dollars (How much, on which projects)

8 Part 3: Manage IT Mithas Computing Evolution and Trends 2. Manage Legacy 3. Three Types of IT and Managerial Roles 4. Project Risk Management Framework 5. Systems Development Life Cycle 6. Manage Enterprise Projects

9 Change industry structure using IT IT and Five Forces; Information Intensity Matrix Outperform Rivals Using IT Cost, Differentiation, and Focus IT and Value Chain Spawn New Businesses Using IT Manage Industry Transformation Disruptive vs. Sustaining Innovations IT Decisions: Who/What/How Governance matrix How to Organize IT Department Cost or profit center IT Dollars (How Much/Where); How to Justify IT Projects IT Delivery/Outsourcing Computing Evolution and Trends Manage Legacy Three Types of IT and Managerial Roles Project Risk Management Framework Systems Development Life Cycle Manage Enterprise Projects Synchronize IT and Strategy Govern IT Manage IT Digital Intelligence for Competitive Advantage

10 How well did the book work? Quality of students’ questions in class Student presentations Student term papers Mithas 2012

11 Comments and Suggestions What else should be part of core structure and framework –TBD: Map core syllabi at other schools with this structure What else should be part of “Digital Intelligence” that all general managers of today and tomorrow must have? Please consider trying the book in your courses Comments and suggestions are welcome and will be gratefully acknowledged Mithas 2012