Consumer Electronics Industry Perspective Todd Rytting – Pres & CEO, Panasonic Electric Works Laboratory Jim Hunter – Founder & CTO, 4Home, Inc. Paul Fulton – GM, Cisco Prosumer Business Unit Mike Coop - Founder, HeyCoop Moderator: Bill Rose – Principle, WJR Consulting, Inc.

Consumer Industry Questions Demand – what do consumers want? Design – what features, interface do they want? Channel – where/from whom will they buy it? Support – who will install and maintain it? Cost – who is paying for it?

Goals Consumers – Save money – Maintain or improve comfort and convenience Utilities – Shift / shed load – Make money CE Industry – Make money These goals are not always aligned

How To Meet the Goals Energy Efficient Products – Voluntary (Energy Star, good marketing) – Involuntary (regulations) Change Consumer Behavior – Slow – Education (who pays for it?) Smart Products and Services Change the regulatory environment

Channel, Channel, Channel Traditional Retail Online Retail Utility Service Provider (Telco/Cable) Custom Installer Builder Something Else?

Demand Product Design Buyer Aisle Placement SalesforceInstaller Customer Satisfaction It takes a village to sell a product

LESSONS LEARNED OVER 25 YEARS IN CONSUMER ELECTRONICS 1. Video Game Industry 2. Structured Wiring Systems 3. Retail Buyers