Joybook S42 Series Marketing Communication Kit Rita Chen IMC, BQP Aug Rita Chen IMC, BQP Aug. 2008

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Value Proposition Product Briefing -ID Outlook -Target Audience & Product Positioning -Selling Points Marketing Communication Strategy Marketing Communication Material Kit Campaign Gift Suggestions Appendix -Marketing Specification -S42 vs. S41 -Competitor Comparison -IIP & MDA Agenda

BenQ Confidential (Aug/2008)  2008, BenQ Corporation S42 Value Proposition

BenQ Confidential (Aug/2008)  2008, BenQ Corporation 1.8ms UltraVivid LED display 2. Intel® Centrino® 2 processor technology 3. nVIDIA GeForce 9600M GT discrete graphics 4. Hybrid power management function 5. SRS TruSurround XT technology 6. HDMI output mega-pixel webcam 1.8ms UltraVivid LED display 2. Intel® Centrino® 2 processor technology 3. nVIDIA GeForce 9600M GT discrete graphics 4. Hybrid power management function 5. SRS TruSurround XT technology 6. HDMI output mega-pixel webcam 2008 Joybook Value Proposition & S42 Up-to-date Technology With perfect fusion of aesthetics and technology, BenQ Joybook provides you incredible digital life experience Stylish Design 1. Victorian Style LCM cover 2. Elegant hair-line brushed aluminum palm rest 3. Decorative silver strip with diamond cut logo Sensory Enjoyment Joybook S42

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Joybook Brand Claim Summary Better See Hear Touch (Sensory Refinement) Better See Hear Touch (Sensory Refinement) We see people’s need for a more joyful and productive experience in using NB. Supported by Consistent Key Features of Hero Models - See (Display/Video Enjoyment) - Hear (Audio Enjoyment) - Touch (Ergonomic design / Touch & feel quality) BenQ ID design & Multimedia Enjoyment - ID story - QMedia Application Better See Hear Touch without Compromise in: - Product Design - Reliability and Quality Promise - Service Promise Sensound Sensight Senstouch

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Joybook Product Segmentation Commuter between Company & home Frequent Traveler Occasional mover Mobility Performance Gaming Video Editing Multimedia Playback Document Editing Internet Browsing Smooth 3D game Smooth HD video playback Link video/audio to home theater Smooth HD video editing Smooth 3D CAD High speed processing for big database Smooth HD video editing Smooth 3D CAD Good quality wireless Communication Smooth HD video editing Good quality VOIP/video conference Security for data DVD playback w/ above average brightness/color performance OK 3D game performance w/ above average response time display Above average display for document processing Above average robust Above average appearance design Good quality VOIP/video conference Good quality wireless communication Fancy appearance design Multimedia P5/R5 Series Professional S4 Series Home Basic A5 Series SOHO R4/Q4 Series Mobile S3 Series Thin & Light X3 Series S42

BenQ Confidential (Aug/2008)  2008, BenQ Corporation CPU MKT Segment MKT Name > 7 Name Panel Size <12.1" W 12.1"W13.3"W14.1"W15.4"W17"W> 17"W Intel HHome Media Center AAll-in-one A5 RRegular Portable R4R5 SSlim S3S4 Q2nd Display Q4 XExtremely Portable X3 CChina Models C4 AMD MMultimedia D Desktop Replacement PPortable P4P5 TThin & Light T3 UUltra Portable Joybook Marketing Name Definition

BenQ Confidential (Aug/2008)  2008, BenQ Corporation S42 Product Briefing

BenQ Confidential (Aug/2008)  2008, BenQ Corporation BenQ Joybook S42 A Splendid Feast for the Eyes Design Communication Lifestyle Design Center

BenQ Confidential (Aug/2008)  2008, BenQ Corporation WorkPlay Designed for Young Professionals Who Value Both Work and Play

BenQ Confidential (Aug/2008)  2008, BenQ Corporation S42 Defines a New Noble Class with Glamorous Visual Enjoyment

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Amazing high-performance graphics produces dazzling visual effects and optimizes power consumption by BenQ innovative hybrid power management function. “Green” Incredible Visuals

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Backgrounds from medieval Europe complete with the resplendent decorations of the period best shown by the premium graphic card. The Classic, Grandiose Style of Nobility

BenQ Confidential (Aug/2008)  2008, BenQ Corporation

The designers chose vines, an essential element in the display of elegance for their Victorian-inspired motif which was placed on the top of the S42 with high-precision LCM processing Victorian Print Laminated Color Metal A New Noble Style with a High-Tech Edge

BenQ Confidential (Aug/2008)  2008, BenQ Corporation The vine print – oblique and apparent at the same time – creates a sublime effect without being cliché Viewing the laptop carefully under the light one begins to notice the richness and depth of the pattern on the metal Not only a hidden visual delight but also echoes the mix-and-match trend of classical modern. Elaborate Noble Pattern Reinterpreted in Modern Sophistication

BenQ Confidential (Aug/2008)  2008, BenQ Corporation BenQ Joybook S42 A Splendid Feast for the Eyes

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Target Audience Profile: –Mainly male, between years old –Working class with medium ~high income –Financial independent & purchasing decision maker Insights: –Pursue urbanity, taste and fashion lifestyle –Not really proficient in technology product, but are fast tracker of new 3C products –Desire a good-looking notebook with good features at high C/P value –Needs of mobility and balance between work and play

BenQ Confidential (Aug/2008)  2008, BenQ Corporation A Visual Feast Begins! For customers who need mobility and desire balance in life, the Joybook S42 offers stylish outlook and astonishing graphic performance that make them Lookin’ Great in work and play. Product Positioning

BenQ Confidential (Aug/2008)  2008, BenQ Corporation 1.Touch & Feel: Exquisite Industrial Design Classic Victorian style with a blue vine pattern on the cover spread by Laminated Color Metal Coating technology Stylish silver bar and diamond-cut logo Hairline finish aluminum palm rest 2.Ultimate Visual Experience NVIDIA® GeForce® 9600M GT graphics processing unit 14.1”W LED display with 8ms response time 3.Hybrid power technology (Switch between NVIDIA® GeForce® 9600M GT discrete GPU or the original iGPU ) 4.Intel® Centrino 2 Processor Technology 5.Premium Audio Performance Supported by SRS TruSurround XT™ 6.HDMI output mega-pixel webcam A Visual Feast Begins! Key Features

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Key Features - Outlook Design (1) Pure Magnificence, Inside and Out  Victorian Print Laminated Color Metal, creating an aristocratic flair  Elegant metal curve

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Key Features - Outlook Design (2) Laminated Color Metal A metal material combining the beauty of dazzling color and the excellent sound and durable properties of metal materials by using a high-tech technology to stick the colored film sheets onto the surface of all kinds of metal sheets, such as alloy aluminum, stainless steel sheet, cold rolled steel sheet, electro-galvanized steel sheet, hot-dip galvanized steel sheet, tinplate etc.  A variety of color choices  Flame/weather/abrasion/chemical & PH resistance  Easy processing.

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Key Features – High Graphic Performance NVIDIA® GeForce® 9600M GT discrete graphics processing unit (discrete GPU) Powered by NVIDIA® GeForce® 9600M GT, the S42 is your smart choice for DirectX 10 gaming and Full HD film viewing. With the contrast and grayscale in perfect balance, you can expect nothing less than a stuffer-free, life-like video playback! BrandBenQ S42(NB9P-GS) 3DMark06 score

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Key Features – 14.1”W LED Back Light Display Features: LED Panel Ultra Vivid™ Fast response time: 8ms Benefits: Weight reduction Slimmer design Mercury free & Environmental Friendly Low power consumption and EMI True-to-life colors Detail Clarity High Brightness 6.3 W Logic Power 1.1W CCFL Power 3.9W Inverter Power 1.3W Logic Power 1.0W LED Power 3.1W Driver IC 0.6W 25% Power Saving! LED Panel CCFL Panel 4.7 W Data source: AUO

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Key Features – Hybrid Power Technology Power optimization Power saving mode: integrated GPU When surfing or doing simple editing, select the power saving mode to reduce power consumption. Performance mode: discrete GPU While playing the hottest video games or watching a classic movie, select the performance setting to enjoy perfect visual presentation delivered by the discrete GPU, NVIDIA® GeForce® 9600M GT. Power saving mode Performance mode

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Key Features – Intel® Centrino® 2 Processor Technology Intel® Centrino® 2 Processor Technology Platform  Intel® Core™2 Duo processors (Penryn 45nm)  Mobile Intel® 45 Express Chipset  Intel® WiFi Link 5300 Features  Intel® Intelligent Power Capability  Intel® Advanced Smart Cache  Intel® Advanced Digital Media Boost  Full HD Video Experience  DX10 supporting  Intel® Clear Video Technology GM45 GFX 533MHz, FSB 1066/667 ICH9M, ICH9M-Enhanced GM45 GFX 533MHz, FSB 1066/667 ICH9M, ICH9M-Enhanced

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Key Features – Excellent Audio Performance SRS TruSurround XT Enjoy the virtualization of 5.1 surround sound over two-speaker systems the S42 delivers through the SRS TruSurround XT. A high quality surround sound experience can be expected when watching DVD movies, playing hot games, the SRS TruSurround XT creates a 3D wall of sound so that you don’t need to sit directly in the middle of the seat to hear best audio effect.

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Key Features – HDMI Output HDMI output All Digital = Highest Quality Single Cable = simple and easy to use Supports any type of audio and video content Built-in system intelligence supports automatic set up and one-touch control Universal connection standard and CE and PC product

BenQ Confidential (Aug/2008)  2008, BenQ Corporation S42 MarCom Strategy

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Objectives To keep communicating the classic and fashion design of Joybook to users and accumulating the consistent image of BenQ Joybook as an stylish notebook brand To establish the perception of Joybook as “looking great both inside and outside” through S42’s up-to-date spec and technology

BenQ Confidential (Aug/2008)  2008, BenQ Corporation IMC Plan Suggestion S42 (A Visual Feast Begins.) ADPREventLast Mile Promotion Tool Items: -POP -Sticker -Flash -Poster -Sticker -Brochure -Flyer -Cool card Online Print Signage Radio IT Fashion Business T-shirt NB bag Show girl outfit Giveaway: -Shopping Bag Road show -Channel -Campus Co-op with Intel Demo in pub & stylish mall Sales Promotion Co-op with media for photo shooting Press release Press conference Product review

BenQ Confidential (Aug/2008)  2008, BenQ Corporation Suggested MarCom Calendar SepOctAug -Launch preparation -Dealer roadshow to introduce S42 to channel partners -Product launch - Last mile decoration -AD campaign -Product review -Roadshow -Product review -AD campaign -Last mile decoration -Roadshow -Hot sale & sales promotion First 2-week launch market feedback from NS 2nd wav e KV NovDec

BenQ Confidential (Aug/2008)  2008, BenQ Corporation S42 Marcom Material Kit

BenQ Confidential  2008, BenQ Corporation Marketing Materials Basic & promotional usage -Product shots & Scenario photo -Press release -S42 totem -T-shirt -Show girt outfit -Shopping bag Printed materials -Print AD -Brochure -Postcard (cool card) Multimedia & Online materials -Demo flash / Screen saver -Banners -Banners for official site -Minisite -S42 totem widget Shop front display -Demo flash / Screen saver -OOH x 2 -Poster -Shelf talker -Tent card -Bunting -Postcard (cool card) Shop front display -OOH -Tent card -S42 totem sticker -Poster -Shelf talker -Bunting Will do production

BenQ Confidential  2008, BenQ Corporation Product Shots & Scenario Photo

BenQ Confidential  2008, BenQ Corporation Marketing Materials -S42 Totem Combine BenQ Joybook S42 & pattern to become a totem which can be adopted in many ways, like decoration materials and giveaways -Eye catching & Cool -Easy to be used

BenQ Confidential  2008, BenQ Corporation T-shirt

BenQ Confidential  2008, BenQ Corporation Show Girl Outfit Pattern & wordings are printed by silk screen (serigraphy) or transfer label Cloth suggestion: soft, a bit shiny, with elasticity May wear a lining underneath

BenQ Confidential  2008, BenQ Corporation Brochure Marketing Materials

BenQ Confidential  2008, BenQ Corporation Marketing Materials Print AD Poster

BenQ Confidential  2008, BenQ Corporation Postcard (Cool card) Non-IT channel of cool card Marketing Materials

BenQ Confidential  2008, BenQ Corporation Marketing Materials OOH _ Horizontal Size: 1240x640 OOH _ Vertical Size: 920x2270

BenQ Confidential  2008, BenQ Corporation Marketing Materials Shelf Talker Table Card Bunting

BenQ Confidential  2008, BenQ Corporation Marketing Materials-Minisite

BenQ Confidential  2008, BenQ Corporation Marketing Materials-Online Banner (Banner for official site)

BenQ Confidential  2008, BenQ Corporation S42 Totem Widget for Download Battery status CPU loading Clock To do list

BenQ Confidential  2008, BenQ Corporation Material Production-POSM Pack Bunting x 1 Shelf Talker x1 Sticker x4 Poster x 1

BenQ Confidential  2008, BenQ Corporation Giveaway Production-Shopping Bag The S42 carton can be put in to this bag.

BenQ Confidential  2008, BenQ Corporation Campaign Gift Suggestions

BenQ Confidential  2008, BenQ Corporation Shopping Bag Gifts Suggestions Mouse Pad

BenQ Confidential  2008, BenQ Corporation Beige Gifts Suggestions

BenQ Confidential  2008, BenQ Corporation Flash Disk Campaign Gifts Suggestions

BenQ Confidential  2008, BenQ Corporation Appendix

BenQ Confidential  2008, BenQ Corporation S42 Marketing Spec PlatformIntel® MontevinaCore™2 Duo processor Screen 14.1” W WXGA TFT LCD (Glare) LED Backlight GraphicnVIDIA GeForce 9600M GT VRAM256MB on board MemoryDDRII MB and above (max to 4 GB) HDDSATA 5400 rpm 160/200/250 /320GB ODD24X DVD/CD-RW Combo (5.25"/ 12.7mm-H/ GBAS) 8X DVD-SuperMulti (5.25"/ 12.7mm-H/ GBAS) LANBuilt-in 10/100/1000 Ethernet WLANIntel WLAN ABGN 512AN_MMWG 3X3 (5300) (WorldWide countries except Russia and Ukraine) Non-Intel WLAN BG ModemBuilt-in 56K/V.92 modem

BenQ Confidential  2008, BenQ Corporation S42 Marketing Spec Webcam2M camera Speakers1.5W x 2 Built-in MicYES BluetoothBuilt-in Rev. 2.0/ EDR (option) I/O PortHDMI x 1 USB2.0 x 4 RJ-45 x 1 RJ-11 x 1 VGA port x x 1 DC-in jack x 1 ExpressCard slot x 1 Microphone in x 1 Headphone-out x 1 4-in-1 Card Reader OS SupportLNX/ VB/ VHP/ VHB Dimension (L x W x H)337 x 248 x 26.6 (front) ~ 38.7 (rear) mm Weight (kg) with Battery 2.35 kgs with 6 cell battery Battery6-cell Li-ion Battery, 53 Whr (4800 mAh)

BenQ Confidential  2008, BenQ Corporation S42 vs. S41 S41S42 CPU Intel® Core™2 Duo processor T5550/T5750/T8100 Intel® Core™2 Duo processor P8400 Display 14.1” W WXGA TFT LCD (Glare) CCFL BL (1280x800), 16ms 14.1” W WXGA TFT LCD (Glare) LED BL Type (1280x800), 8ms Chipset Intel® GM965GM45 ICH8MICH9M FSB667/800 MHz667/1066 MHz RAM DDRII MB and above (max to 3.0GB) DDRII MB and above (max to 4.0 GB) VGA chipNvidia Ge Force 8600M GSNvidia GeForce 9600M GT VRAM256M WebCAM1.3M Pixel2.0M Pixel BTBuilt-in Rev. 2.0/ EDR (option) WLAN Intel WLAN 4965 AGN (WorldWide countries except Russia and Ukraine) Non-Intel WLAN BG Intel WLAN ABGN 512AN_MMWG 3X3 (5300) (WorldWide countries except Russia and Ukraine) Non-Intel WLAN BG Battery Life 2 hrs 45 min 5 hrs (UMA) / 2.5 (discrete)

BenQ Confidential  2008, BenQ Corporation S42 Competitor Comparison BrandASUS ToshibaAcerHPBenQ ModelF8VaF8VrSatellite M G-862G32M Pavilion dv TX S42 Photo Display 14.1in 1280 x 800 TFT LCD 14.1” W WXGA TFT LCD (Glare) LED BL Type (1280x800) VGAATI HD3650ATI HD3470 NVIDIA GeForce 9300M GS NVidia GeForce Go 9200M GS Nvidia GeForce 9600M GT Memory DDR2-4GBDDR2-2G (2G2)DDR2-2GB DDR2-2GDDR2-2GB HDD320G250G 320G250G320G CPUT9400P8600 OSVHP Weight2.59 kgs 2.5 kgs 2.3 kgs2.35 kgs Dimensi on 335 x 245 x 34.8~37.3 mm 334 x 242 x 32.7~37.5 mm x 247 x 22.9~42.3 mm 334 x 240 x 34~40mm 337 x 248 x 26.6~38.7 mm Others TV-Tuner Harman/Kardon speakers DolbyIMR ID design Hybrid power technology SRS TruSurround XT

BenQ Confidential  2008, BenQ Corporation IIP & MDA IIP Regulation for Print Media 1. Logo usage - The minimum logo size is 3.18cm width and needs to be placed in upper or lower right corner. - Please use locked logo to fulfill the requirement of 50% of reimbursement rate. 2. Reimbursement rate: 50% 3. Brand mention: Intel® Centrino® 2 Processor Technology 4. Trademark acknowledgment line- Locked logo Intel, the Intel logo, Centrino and Centrino Inside are trademarks of Intel Corporation in the U.S. and other countries. 5. Additional Branding Elements: - Highly recognizable allowed: 0 - Non-Highly recognizable allowed: 2 MDA 2009 Tagline & Genuine translation