Our role: Promoted the game through weekly multimedia content of REBOOT events Shared our content and other game information through social media Conducted research to gather information from players about the game Developed a documentary to be used as a how-to guide for other groups interested in creating a similar game A 10-week mobile-based scavenger hunt designed to get students and the community involved in games designed to increase their knowledge of sustainability and the environment

Multimedia Content Recycle audit Flat Branch Creek cleanup Cook-Off Other coverage: Sustainahouse Potluck Watershed Building Bike Resource Center REBOOT beer Floats

Social Media Twitter Promoted weekly challenges to encourage involvement and competition Facebook Published weekly content of events to show the teams/faces of REBOOT

Research Survey SurveyMonkey halfway through the game to find out why people joined the game, how they found out about REBOOT Short survey at REBOOT Wrap up revealing favorite challenges, overall thoughts of the game, if Ava was successful Focus group Deeper look at players and their attitudes toward the game

Documentary Interviewed staff/players weekly Created a how-to video compiling the game’s components, success and failures so that groups interested in pursuing a similar project could learn from the REBOOT prototype

Becoming REBOOT experts: What we learned Group dynamics: How people from diverse disciplines can collaborate effectively on a project/communication issues Solid storytelling skills: Knowledge of audience for content production Research variety: SurveyMonkey vs. focus group Documentary: How we became experts on REBOOT