Placeholder for licensee logo EUCIP Technical Development Julian Seymour Business Operations Manager, ECDL Foundation

Placeholder for licensee logo The goals of EUCIP To define an industry-driven standard for Informatics Professionals. To meet the demands of the increasing requirement for IT professionals across Europe. To contribute to closing the IT skills gap in Europe. To offer a vehicle for life-long learning and competency enhancement for the IT profession.

Placeholder for licensee logo EUCIP Products EUCIP covers a broad range of IT knowledge central to all IT practitioners. EUCIP offers a solid grounding in the key areas of IT and acts as an ideal qualification for a range of IT jobs across all sectors. EUCIP provides a framework for demonstrating academic achievement and professional experience related to job profile. The EUCIP certifications are divided into three main areas: EUCIP Core, EUCIP Professional, EUCIP IT Administrator

Placeholder for licensee logo EUCIP – Progression Options

Placeholder for licensee logo EUCIP – Implementation Structure Programme Development Function Coordination of Development of EUCIP Core Syllabus Management of associated QTB’s / Courseware Hosts EUCIP Working Group Hosts EUCIP Strategy Group Business Operations Function Internal Promotion to all Licensees External Promotion to relevant Stakeholders Hosting of Licensee Workshops Development and distribution of marketing materials Legal & Finance Function Coordination of all Licencing arrangements Reporting & Invoicing of Sales

Placeholder for licensee logo EUCIP - Programme Development Activity to Date

Placeholder for licensee logo 1 - EUCIP Core EUCIP Core Syllabus MQTB Language Enhancement Revision of EUCIP V2.6 MQTB and Sample MQTB EUCIP Core Syllabus Courseware Revision of the translated Courseware “The All Round IT Professional” Cover design Agreement to allow for courseware to become available in all active EUCIP countries.

Placeholder for licensee logo 1- EUCIP Core EUCIP Core Syllabus 3.0 Development of EUCIP Syllabus Version 3.0 which was formally approved in October 2008 New EUCIP Core Syllabus unveiled at ECDL Foundation Forum in October and promoted at the ECDL Foundation Product stand. CTT currently being revised MQTB Development is scheduled for completion in Q1 2009

Placeholder for licensee logo 2 - EUCIP Professional Completion of the 21 EUCIP Professional Profiles (AICA) Complete set of 21 EUCIP Professional Profiles published on EUCIP.org and CEPIS.org sites 32 key third-party certifications mapped across all 21 profiles ECCO Tool – Ongoing discussions with AICA to host the “gadget” version of the ECCO tool on EUCIP and CEPIS websites Ongoing development of business plan for implementation of EUCIP model, including Professional

Placeholder for licensee logo 3 - EUCIP IT Administrator Language Enhancement Revision of EUCIP IT Administrator MQTB and Sample MQTB Developed relationship with CISCO Networking Academy “CISCO IT Essentials I” mapped to EUCIP IT Administrator Syllabus 2.0: “This course also aligns to the objectives in the first three modules of the European Certification of Informatics Professionals (EUCIP) IT Administrator certification ( Module 1 PC Hardware, Module 2 Operating Systems, and Module 3 Local Area Networks and Network Services.” (CISCO)

Placeholder for licensee logo EUCIP - Business Development Activity to Date

Placeholder for licensee logo Agenda EUCIP Promotion in Europe - Overview of Business Development Activity - Overview of Marketing Activity - EUCIP in the context of CEPIS and CEPIS EU projects EUCIP Business Plan Analysis - Licensee Barriers to Entry - Market Barriers to Entry - EUCIP in the context of CEPIS EU projects - Lessons in European Adoption

Placeholder for licensee logo EUCIP Programme – General Diffusion Activity Development /Distribution of the EUCIP Implementation Guide 2 EUCIP Workshops: March 2007 (EUCIP) Nov 2007 (EUCIP Professional & EUCIP IT Administrator) 3 New EUCIP Operators: Croatia, Romania, Poland Presentation of EUCIP at WCC Presentation of EUCIP as part of Harmonise at Thessaloniki Presentation / Distribution of EUCIP Materials to all ECDL Foundation visitors and on market visits 1

Placeholder for licensee logo EUCIP – General Marketing Activity EUCIP Website – EUCIP Marketing Materials Logo, Product Info Sheet, Record Of Achievement, Certificates, Banners EUCIP promoted at ECDL Forum at the ECDL Foundation product stand EUCIP Profiles posted on various related Internet Forums/Chat Room for review Coverage in ECDL Newsletters EUCIP was posted on Wikipedia but has since been removed 2

Placeholder for licensee logo EUCIP Business Development Activity All Licensees approached No Market Fit Economically unviable Competition to strong No Market Demand Society does not have scale/resource/expertise Meetings / Mapping to CISCO IT Essentials Promoted it to UNESCO UNESCO UNEVOC ICDL Advisory Council Iran Other Appropriate Ad Hoc activities 3

Placeholder for licensee logo CEPIS - European Level Activities ECDL Foundation Brussels – Communicating the ECDL Foundation / CEPIS commitment to development of ICT Professional skills through EUCIP. CEPIS Upgrade – EUCIP Monograph – Circulated electronically via the Upgrade website and in Print Version at the WCC 2008, Milan. “eSkillsPolicy - Benchmarking study on policies on multi-stakeholder partnerships for e-skills in Europe” – EUCIP included EU Affairs Manager successfully introduced Professionalism in IT Agenda to DG Enterprise and Industry and provide scope for further opportunity in promoting EUCIP at central European level. EUCIP Professional Profiles published on the CEPIS website Details on Profiles were posted on the CEPIS Website discussion board with questions seeking validation and discussion of profiles but with no response 4

Placeholder for licensee logo EUCIP – CEPIS Projects Rescued Harmonise Project on IT professional skills certification market. Harmonise Project results widely dissemination electronically and via presentations at project valorisation meetings in Brussels, ECDL annual Forum, and CEPIS Autumn Council meeting Professional Executive summary will be written which will be distributed in a press release in Q4Research conducted demonstrated that EUCIP could act as an appropriate vehicle/ basis for harmonisation. Commissions Evaluation of Harmonise stated that: The proposed model of harmonisation of e-skills validation and certification ought to be valorised at the continental level and ought to be an exemplum for other professional sectors 5

Placeholder for licensee logo EUCIP – Business Case Analysis

Placeholder for licensee logo 1.Harmonise Project Conclusions 2.Italy / Norway Business Case Analysis 3.Market feedback from current ECDL Licencees

Placeholder for licensee logo 1.Harmonise Report – Key Outcomes Positives Industry has expressed concern at the quality of ICT graduates 62 Certification Providers – 617 Certifications Certification is part of a broader issue encompassing Professionalism C. 2 Million Certificates issued a year in the IT Professional Space Negatives Labour market recognised as a key determinant of demand Labour market surveyed / Interviewed expressed low interest in certifications Only Interest is in Vendor specific certifications Vendor Certifications dominate the market – 80% (Independent – 4%) Achieving Harmonisation is virtually impossible – it is an aspirations Too many national standards take priority No vendors willing to share information or engage in Harmonisation 5

Placeholder for licensee logo 2. Business Case Study Objectives Understand Route to Market Understand Value Proposition to Individuals / Businesses Determine factors of a sustainable EUCIP business Key Outcomes Well regarded for its academic rigour Unclear value to potential candidate No compelling reason for candidates to enroll / no point of differentiation relevant to current job market Significant Financial Investment Target Market does not yield ROI No Compelling reason for currently employed Professionals to invest in restating their skills with vendor neutral certification The services model is being tested in Italy 5

Placeholder for licensee logo 2. Business Case Study General Market Feedback from Potential National Operators of EUCIP No Market Fit Economically unviable Competition to strong No Market Demand Society does not have scale/resource/expertise 5