By Dina and Sanskriti

Online marketing  is the marketing of products or services over the Internet.  many forms of it. This includes: display advertising, advertising, interactive advertising.

Advantages and Disadvantages of online marketing Advantages:Disadvantages  Your store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to  If you have an information sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier  Online marketing is not free.  Security. Potential customers many not buy online with the question of security lurking above them.  Easier to have outdated information on your site, thus timing of updates is critical.

Spyware I  Spyware is any technology that aids in gathering information about a person or organization without their knowledge.  Data collecting programs that are installed with the user's knowledge are not, properly speaking, spyware, if the user fully understands what data is being collected and with whom it is being shared.

Spyware II  In the world of e-commerce, spyware helps gather information about a potential client and then it is forwarded to advertisers who will be able to use it to their advantage.  Spyware comes in the form of virus, spam, cookies.

Data mining  Data mining is a term from computer science. Data mining is about finding new information in a lot of data. The information obtained from data mining is hopefully both new and useful.  In many cases, data is stored so it can be used later. The data is saved with a goal. Saving this information, makes a lot of data. The data is usually saved in a database.

Data mining in a business  For example, a grocery chain uses the data mining capacity of some software to analyze local buying patterns.  For example, when a DVD stores what movies had been rented and by who so that they could use this information to advertise. This is clearly an invasion of privacy

Data mining AdvantagesDisadvantages  New information.  Facts about customers from your database, which you previously didn’t know about, including purchasing behavior.  Crediting/Banking.  Research.  Law enforcement.  Marketing.  Transportation.  Medicine.  Insurance.  Enhances efficiency and saves money.  Data mining itself is not a dangerous tool.  Uses people’s information to get new information. For example, when a DVD stores what movies had been rented and by who so that they could use this information to advertise. This is clearly an invasion of privacy.  The danger of data mining is how we apply the tool.

 Teleshopping is also known as infomercials that are a long-format of television commercials that can run for as long as a few seconds or about 15 minutes.  Teleshopping is done by calling a number that is shown on the television screen and ordering the product that was advertised.

Teleshopping AdvantagesDisadvantages  People don’t have to leave home to get products.  Not time consuming.  Efficient for busy people.  Refunds if customer is not satisfied with product.  Scams.  Spam mail after ordering.  Products may not work as promised.  Shipping and handling costs do not come with guarantee.

Bibliography  --Advantages-and-Disadvantages&id= Advantages-and-Disadvantages&id=65052  -online-marketing/ -online-marketing/