Renovation Loan Marketing Plan

Market Summary How are Renovations Financed? (and why is a Renovation Loan better?) Purchase Rehab $2 Billion Other First Lien Rehab $18 Billion 125 LTV $4 Billion Unsecured $25 Billion Savings$72 Billion Closed End Seconds $31 Billion HELOC’s $13 Billion

First Mortgage Advantages Renovation cost in tax deductible mortgage rather than high cost credit cards or retail installment loans. Can escrow payments while repairs completed. Escrow funds in interest bearing account (203(k) and Home Style only). Frees cash on hand for other investment opportunities. Only one monthly payment.

What’s In It for YOU??? Increase your volume by 20% –Increased sales amounts –Increased referral business Eliminate 95% of your competition Gain a competitive edge

What Is A 203(k) Loan? An FHA Rehabilitation Mortgage 1 st Lien Position Owner Occupied Assumable Mixed Use Properties Minimum $5,000 repairs required

What Is A Streamlined 203(k) Loan? An FHA Rehabilitation Mortgage 1 st Lien Position Owner Occupied Assumable Maximum $35,000 in repairs No Consultant required No Structural repairs

203(k) Eligible Properties 1-4 Unit Owner Occupied Condos (interior only) Manufactured Homes Mixed Use Properties Existing homes complete for over 1 year New Construction on part of original foundation Existing home moved to new foundation

203(k) Necessary Improvements Health and safety repairs Corrections of code violations Correcting structural deficiencies Repairs necessary to meet HUD property compliance Smoke Detectors

203(k) Repair Ideas Structural alterations and additions Remodeling kitchens and baths Changes to eliminate obsolescence and reduce maintenance Modernize plumbing, heating, AC and electrical systems Install or repair well or septic systems Roofing, gutters, downspouts

Streamlined 203(k) Repair Ideas Repair/Replace roof, gutters and downspouts Repair/Replace or upgrade HVAC system Repair/Replace or upgrade plumbing and electrical systems Repair/Replace existing flooring Minor remodeling of kitchens Weatherization New Appliances Painting Repair/Replace or add deck, patios and porches

What is the Fannie Mae HomeStyle Conventional Renovation Loan Owner occupied, Investors or 2 nd Homes No minimum loan size Maximum amount of rehab is 50% of the as-completed value Qualify borrowers using DU Owner Occupants may finance up to 6 mortgage payments

HomeStyle LTV’s Enhanced Allowable Loan to Values –Owner Occupant 95%1 Unit 95% 2 Unit 80% 3-4 Unit Second Homes 95% Investor –1 Unit 80% –2 Unit 70%

HomeStyle Eligible Properties 1-4 unit Primary 1-2 unit Investment 1 unit Second Homes Condos PUD Log and Modular Homes

HomeStyle Repair Ideas Structural alterations and additions Remodeling kitchens and baths Changes to eliminate obsolescence and reduce maintenance Modernize plumbing, heating, AC and electrical systems Install or repair well and septic system Roofing, gutters, downspouts Put in a new swimming pool

Realtors Market House with a Renovation & Payment Plan Advertise renovation in newspaper ads or Community Home booklets Improve Listing Power –Get the listing by assuring the seller a quick sale advertising their home as the “Create your own dream home!!!” Create a vision for buying decision –Watch for reactions to specific parts of the home. Use phrases like… –“If you want to change the color of the carpet in the living room, you can just include that in your mortgage.” or the kitchen cabinets, bathroom fixtures, appliances, put on a deck, etc.

Public Relations This can be a huge Public Relations benefit. –Improving the neighborhoods –Reducing crime or property damage to homes sitting empty –Values increase as homes are renovated

Contact: Marti Greeley Cell: