Race at the Bay Kristine Rose Alyson Jones Michael Johnson Justice Turner By PresenterMedia.comPresenterMedia.com Dr. Charlton: Sports Pub Rel & promotions

Content Page Meet and greet guest speakers Rev Racing Sponsors Food sponsors Social media Giveaway's “Drive Off”

RACE AT THE BAY” GOLDEN TROPHY PRESENTATION

QUICK FACT Kellie Wells is a professional hurdler and sprinter from Richmond, Virginia. Wells began track and field at the age of 6, influenced by her mother, father and older sister who were all track athletes. As a child, Wells joined one of the best track clubs in her hometown of Richmond, the Del-5 track club. After joining she immediately began to excel at track and formed a deep love for the sport as she continued to compete throughout elementary and middle school. After graduating high school, Wells enrolled in Hampton University. At Hampton she helped lead the school to 4 Indoor Championships, 4 Outdoor Championships and 2 Cross Country Champions. A multiple time MEAC Conference Champion, NCAA All American and Academic All American, Kellie was a star athlete for the Lady Pirates. QUICK FACT Darrell Wallace, Jr. born October 8, 1993 in Mobile, Alabama, also known as “Bubba Wallace”, is an American professional stock car racing driver. Signed as a development driver for Joe Gibbs Racing. Wallace currently competes in the NASCAR Camping World Truck Series, driving the No. 54 Toyota for Kyle Busch Motorsports. Guest Speakers Max Siegel is a corporate CEO, president, entrepreneur, entertainment executive, multicultural activist and attorney with experience managing many sports and entertainment properties. He is the owner of Rev Racing, a development racing team in NASCAR for minority drivers. Siegel has over twenty years of experience in the sports, entertainment and media industries as a senior executive, attorney and executive producer. He has had a wide variety of business experiences, having overseen small partnerships as well as companies with as many as 500 employees and budgets in excess of $250M. In addition, Siegel has experience working with national governing bodies for nearly 20 years. Siegel has 3 kids with his wife Jennifer: Max Jr., Matthew and Madeline.

Rev Racing Sponsors Some of the Sponsors such as Sunoco, Toyota and Good Year are long term sponsors who have always supported Nascar. These sponsors are coming with Rev Racing to give information about there product, what they do for Rev Racing, and give away little giveaways.

Food Sponsor These 5 sponsors are going to be the food promoters we as a group are going to provide as giveaways and or food at the simulation drive in front of Scripts.

Social Media Instagram is a vital aspect in promoting Rev Racing for this generation and on Hampton Universities campus. Majority of Hampton students have a Instagram and follow the Hampton connect page’s so it would be easier to promote through the campus. The second social media element that we’re using is twitter. Twitter is another top social network that is highly used in this generation and through campus. The third promotional way were using to make this event the best yet on this campus is making flyers. We are using pretty much all the resources on campus to reach out to all the students.

We use Social Media to promote to Nascar and Hampton students. We show Nascar that the younger generation still cares and not only is age a Factor but so is color. Hampton Is a mid-major HBCU that wants to shower bigger colleges that we’re involved as well. Food, DJ Camo and Raffle giveaways are a major impact because when “ COLLEGE STUDENTS” hear free food and giveaways there will always be a crowd. The bigger the crowd the more success for the event. The students of the campus makes the events worth wild and exciting. If they enjoy the experience and like what they see then word spreads witch brings more people. More people equals a great feedback and a looking forward to the next year. Three Keys to Success

Drive Off in Africa We came up with a Toyota “Drive Off” To keep the students engaged into Nascar instead of them only test driving the stimulations. Actually giving them the opportunity to be inside of the actual car would bring a whole another feel to it. This event would be held in the Africa parking lot because its more spacious and it gives the students another event to do after the pit crew combine in the convocation center parking lot.

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