Promoting Creativity and Innovation in Global Entrepreneurs

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Presentation transcript:

Promoting Creativity and Innovation in Global Entrepreneurs David J. Adams Centre for Bioscience and Faculty of Biological Sciences

‘Developing New Business Ideas’ Andrew and Mary Bragg

‘Whole brain thinking’ + DIVERGENT or ‘KALEIDOSCOPE’ or ‘RIGHT BRAIN’ THINKING CONVERGENT or ‘LEFT BRAIN’ THINKING Intuition Imagination Questioning Re-arranging New perspectives Logical Rational Selection Evaluation

Convergent vs. Divergent thinking

Idea development process and ‘whole-brain thinking’ (Bragg & Bragg)

Creativity and Research-led Teaching website

Creativity and Research-led Teaching website Cutting edge research (short films) Promotion of creativity in individuals ‘Group chat’ and ‘Fridge magnets’ Structured group sessions

Promoting creativity in individuals Analogies Brainstorming and mind-mapping Challenging assumptions Clichés and proverbs Idea dump Curiosity Google-storming Importance of a fresh eye Personal analogy Relational words Two words

Curiosity/inspiration from the unusual ‘Chance favours only the prepared mind’ Louis Pasteur

Challenging assumptions Dyson Leeds iMac

Challenging assumptions ‘THINKING OUTSIDE THE BOX’

Analogy Showerhead Hubble telescope

Analogy: bio-inspiration

Brainstorming and mindmapping Freemind: http://freemind.sourceforge.net

Incubate and communicate

Group chat and ‘Fridge magnets’

Submitting ideas/ ‘Fridge magnets’

Promoting creativity in groups Group brainstorming Lotus blossom Six Thinking Hats

Promoting creativity in groups: Six Thinking Hats

Creativity and Research-led Teaching website Applications in other disciplines Inter-disciplinary collaborations THE SITE IS AVAILABLE TO USERS OUTSIDE LEEDS: http://www.fbs.leeds.ac.uk/creativity/