Windows Media Technologies Oliver Pribramsky Program Manager Digital Media Division Microsoft Corp.

Content Authoring Distribution Playback Windows Media Everywhere Solutions

Live Feed Encoding Workstation Workstation Windows Media Services Server End Users: Home, Business UNICAST, MULITCAST Stored Content EditingWorkstation Live Content On-demand Content Authoring Distribution Playback Web Server Windows Media Content Development & Deployment License Server Streaming from a Web Server Streaming From a WM Server Download & Play

Windows Media Technologies 7 The only Internet Broadband-Ready Digital Media Platform Highest Quality Audio & Video Industrial Strength Security Highest Scalability & Reliability Double the music with CD-quality audio Near Broadcast-quality video at 60 frames/sec “True-to-the-source” screen capture Easiest to Use & Extend All-in-one, customizable player Simple, yet powerful encoder Open platform for developers Complete end-to-end secure distribution Secure streaming of audio and video Manage rights w/ new flexible business rules Industry-leading server scalability Unparalleled server reliability Most cost-effective digital media platform

Technology Components Windows Media Player Windows Media Encoder Windows Media Rights Manager Windows Media Format Windows Media SDK Windows Media Services Windows Media Technologies 7

Easiest to Use & Extend Windows Media Player Windows Media Encoder Windows Media Rights Manager Windows Media Format Windows Media SDK Windows Media Services Windows Media Technologies 7

New Look and Design New Look and Design One-Click Portable Device and Storage One-Click Portable Device and Storage Media Support Media Support Windows Media Player 7 All-in-One Best Audio & Video Experience MorePersonality Unified Player Unified Player CD Playback and Digital Recording CD Playback and Digital Recording Enhanced Media Library Enhanced Media Library Media Guide Media Guide Internet Radio Tuner Internet Radio Tuner Best Audio quality Best Audio quality Best Video quality at all speeds Best Video quality at all speeds Eye-catching Visualizations Support Eye-catching Visualizations Support Improved Audio and Video Controls Improved Audio and Video Controls Great New Branding and Customization Great New Branding and Customization Opportunities for Content Providers Opportunities for Content Providers Interactive Skins Interactive Skins AMG Enhanced Album and Artist Information AMG Enhanced Album and Artist Information Easy to Use

Demo

Windows Media Player: Everywhere Fastest-growing streaming media player Fastest-growing streaming media player  34% usage increase from Sept-Oct vs. 5.3% for RealPlayer  Windows Media Player was used in more U.S. households in December 1999 than any other multimedia (Media Metrix) Licensed Windows Media Player copies has reached over 100 million for the first time Licensed Windows Media Player copies has reached over 100 million for the first time  Windows Media Player recently made available for many devices including: Casio Cassiopeia E-100/E-105, Compaq Aero 1500/2100 and HP 430SE palm-size PCs

Highest Quality Audio & Video Windows Media Player Windows Media Encoder Windows Media Rights Manager Windows Media Format Windows Media SDK Windows Media Services Windows Media Technologies 7

Windows Media Format 7 Highest quality, most secure digital media format available for streaming and download-and-play applications on PCs, set-top boxes, and portable devices Highest quality, most secure digital media format available for streaming and download-and-play applications on PCs, set-top boxes, and portable devices Improvements include Improvements include  Support for the new Windows Media 7 codecs, including unique support for screen capture  Improved Input Video Processing  De-interlacing, Inverse Telecine  Enhanced security with Windows Media Rights Manager 7

Highest Quality Audio Windows Media Audio 7 codec Windows Media Audio 7 codec  Provides unmatched audio quality for Internet broadband streaming and high-fidelity downloadable music  Improves quality at all data rates from 16Kbps  192 Kbps  substantial improvements made at >48Kbps CD Quality at ½ the size of comparable MP3 files CD Quality at ½ the size of comparable MP3 files  Reviews  ZD Labs: ~90% of consumers tested preferred or could not tell the difference in quality between Windows Media and MP3  NSTL research: 51% felt Windows Media at 64 Kbps sounds more like the original CD file than MP3 FM Stereo capable for 28.8 users FM Stereo capable for 28.8 users High quality voice capture High quality voice capture

Highest Quality Video Windows Media Video 7 codec Windows Media Video 7 codec  Best Frame/Field rate in industry-- enhances video quality for all broadband Internet users, consumers can enjoy TV 750Kbps.  20% reduction in file size or equivalent improvement in video quality Higher quality Higher quality  High-motion content (320x240x60fps)  Overall improvements (640x480x30fps)

Screen Capture New Windows Media Screen Capture codec enables true-to-the- source (lossless) streaming of computer screen images (up to 10,000:1 compression New Windows Media Screen Capture codec enables true-to-the- source (lossless) streaming of computer screen images (up to 10,000:1 compression  28.8Kbps  28.8Kbps Ideal for presentations, software demos, on-demand training and helpdesk applications Ideal for presentations, software demos, on-demand training and helpdesk applications

Video Pre-processing- Achieving TV quality De-interlacing De-interlacing  Reduces flicker of interlaced sourced content on progressive scan line displays Inverse-Telecine Inverse-Telecine  Film-sourced content (24Kbps) is padded with extra frames for video delivery (30fps)  Inverse-telecine extracts original frames, results in better quality 24fps) at lower bandwidth

Highest Quality Audio & Video Windows Media Player Windows Media Encoder Windows Media Rights Manager Windows Media Format Windows Media SDK Windows Media Services Windows Media Technologies 7

Windows Media Encoder 7 An easy-to-use powerful production tool for converting both live and pre-recorded audio and video to Windows Media  Ease of Use  Highest Quality Encoding  Improved Programmability & Administration 36

Windows Media Encoder 7 Define multiple sources Switch to and define Sources on the fly Separate archive and broadcast controls Visual feedback, statistics, and monitoring Audio control and feedback

Encoder Demo

Industrial Strength Security Windows Media Player Windows Media Encoder Windows Media Rights Manager Windows Media Format Windows Media SDK Windows Media Services Windows Media Technologies 7

Windows Media Rights Manager 7 Secure Distribution of Digital Media Secure Distribution of Digital Media  Proven encryption schemes – content requires license to decrypt and play file  Licenses are unique to each computer – prevents illegal distribution  Controls transfer to portable players and portable media – supports Secure Digital Music Initiative (SDMI)  New for Windows Media 7  Individualization prevents global breaks by making each player unique  Secure Audio Path (SAP) protects the decrypted audio stream within system

Flexible Business Models Flexible Business Models  Enables super- and multi-tier distribution  No transaction fees to Microsoft  New for Windows Media 7  Licenses define start/end times, duration to help create subscription and rental models  Limit number of plays for preview content  Silent licensing and pre-delivered licenses enhance user experience Scalable platform Scalable platform  SDK, COM-based platform enables easy integration with apps  Streaming or downloadable media, video or audio  High volume licensing and packaging – 500K+ day per server  Supported on over 100M media players Windows Media Rights Manager 7

Highest Scalability & Reliability Windows Media Player Windows Media Encoder Windows Media Rights Manager Windows Media Format Windows Media SDK Windows Media Services Windows Media Technologies 7

Windows Media Services: Best Scalability Industry-leading scalability with Windows 2000 Servers Industry-leading scalability with Windows 2000 Servers  9,000 concurrent streams at dial-up bit rates* Windows Media Services offer scalable bandwidth Windows Media Services offer scalable bandwidth  Support and deliver live broadcasts and streaming-stored multimedia content  Bit rates from 28 kbps to 10 Mbps  Intelligent Streaming – ensures that users will receive the highest quality regardless of connection speed or network congestion * 8-processor Dell P-III 500 MHz, 1 GB RAM, 1 Gigabit Ethernet NIC

Windows Media Services: Network-Friendly Streaming Unicast and Multicast support Unicast and Multicast support Live and On-Demand streaming Live and On-Demand streaming Adapts to Network conditions Adapts to Network conditions Logging and Monitoring interfaces Logging and Monitoring interfaces Controlled access (Security) Controlled access (Security) Commerce and Advertising solutions Commerce and Advertising solutions

Server Administration

Most Cost-Effective Digital Media Solution Windows Media is part of Windows Windows Media is part of Windows  No additional cost per server  No additional cost per stream  No additional cost for clients or tools Comparative Cost Analysis – Windows Media vs. RealSystem G2 Comparative Cost Analysis – Windows Media vs. RealSystem G2  Corporate training and communications scenarios  More economical than RealNetworks solution in every scenario  Windows Media ROI ranged from 23% - 730%  First-year returns were $536,920 dollars and $1.2 million, respectively  Three-year returns ranged from $1.07 million - $17 million Source: Approach, Inc. Case Study: Hewlett-Packard Case Study: Hewlett-Packard  Hewlett Packard's streaming implementation paid for itself in one month, with an ROI over 1,800%  By reducing the need for multi-city road shows, audio bridges, and satellite links, cost savings were approximately $1.2 million in first year  Other benefit – created a sense of community worldwide and a connection with headquarters Source: Aberdeen Group

Windows Media SDK 7 Windows Media Player Windows Media Encoder Windows Media Rights Manager Windows Media Format Windows Media SDK Windows Media Services Windows Media Technologies 7

Windows Media SDK 7 Windows Media Player SDK 7 Windows Media Player SDK 7  Enables developers to embed the player standalone, create Skins and Visualizations Windows Media Format SDK 7 Windows Media Format SDK 7  Enables applications to support reading, writing and editing of Windows Media 7 files Windows Media Encoder SDK 7 Windows Media Encoder SDK 7  Enables developers to fully automate the Encoder’s functionality Windows Media Rights Manager SDK 7 Windows Media Rights Manager SDK 7  Enables developers to integrate support for second-generation digital rights management into their application.

Windows Media Format Adoption

Summary Windows Media Technologies 7:  Easiest to Use & Extend  Highest Quality Audio & Video  Industrial Strength Security  Highest Scalability & Reliability

Resources Windows Media Product Site Windows Media Product Site  Windows Media Developer Center Windows Media Developer Center  Windows Media JumpStart CD Windows Media JumpStart CD

Windows Windows Media 7: Platform Overview Windows Media 7: Platform Overview  Monday 6/5 12noon Incorporating Windows Media Into Web Sites Incorporating Windows Media Into Web Sites  Monday 6/5 5pm Hosting Windows Media: Best Practices Hosting Windows Media: Best Practices  Tuesday 6/6 315pm Creating Skins for the Windows Media Player 7 Creating Skins for the Windows Media Player 7  Wednesday 6/7 430pm Windows Media SDK: Under the Hood Windows Media SDK: Under the Hood  Thursday 6/8 315pm Digital Rights Management Digital Rights Management  Thursday 6/8 430pm Windows Media Authoring: Capturing from Screen, Live & Pre-Recorded Media Windows Media Authoring: Capturing from Screen, Live & Pre-Recorded Media  Thursday 6/8 615pm