Digital Experience Cloud Overview

Agenda Market Overview Product Overview Future Plans

Digital Marketing Technology Opportunity IDC's Worldwide Marketing Technology Forecast: $20 Billion and Growing Fast Source: marketing-technology.html Telerik Sitefinity

Double Digit Digital Marketing Spending Growth 3% of Revenue Spent on Digital Marketing Still, 72% of marketers find it challenging to meet their goals Digital Marketing Trends

It’s All About the Customer Experience By 2020, Customer Experience is expected to surpass product and pricing as the key differentiator for businesses.” Organizations have long personalized their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right device and next by delivering relevant, tailored experiences that meet individual user needs by combining historical, behavioral, and profile data with real-time situational feedback.” Ultimately, WCM tools are no longer just about managing web content. Instead, they have evolved to become the cornerstone of an ecosystem of tools that support digital experiences for customers.” [Customers no longer view WCM] as simply a way to create and publish content on the Web. They want it to help them build a digital business.”

The Marketer

The Customer and

Customer’s Goals & Journey DISCOVERY Problem Awareness Requirements Definition BE PRESENT & WIN MINDSHARE Educate Facilitate Marketer’s Goals & Activities

Customer’s Goals & Journey DISCOVERY Problem Awareness Requirements Definition CONSIDERATION Research Shortlist BE PRESENT & WIN MINDSHARE Educate Facilitate BE RELEVANT & CREDIBLE Get Found Get Shortlisted Marketer’s Goals & Activities

Customer’s Goals & Journey DISCOVERY Problem Awareness Requirements Definition CONSIDERATION Research Shortlist DECISIONS Evaluation Justification Selection Purchase BE PRESENT & WIN MINDSHARE Educate Facilitate BE RELEVANT & CREDIBLE Get Found Get Shortlisted GUIDE, SHOW & PERSUADE Convince Support Our Champion Negotiate & Close Marketer’s Goals & Activities

Customer’s Goals & Journey DISCOVERY Problem Awareness Requirements Definition CONSIDERATION Research Shortlist DECISIONS Evaluation Justification Selection Purchase EXECUTION & SUCCESS Implementation Adoption & Results Maintain & Upgrade BE PRESENT & WIN MINDSHARE Educate Facilitate BE RELEVANT & CREDIBLE Get Found Get Shortlisted GUIDE, SHOW & PERSUADE Convince Support Our Champion Negotiate & Close HELP, RETAIN & UPSELL Successful Implementation Business Success Upsell/Retain/Upgrade Marketer’s Goals & Activities

Engages on a growing number of channels Demands great experience and personal conversations The Customer Has scattered data and tooling to engage with the customers It’s hard to optimize and personalize the customer experience The Marketer

Customer Journey Database CMS Social Media Mobile Apps CRM Mktg. Automation Data/System Sources Sitefinity Digital Experience Cloud

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Customer Journey Analysis Customer Journey Optimization Customer Journey Personalization Customer Journey Database CMS Social Media Mobile Apps CRM Mktg. Automation System/Data Sources Digital Marketing Command Center

The Marketing Maturity Model a PHASE 1 a PHASE 2 a PHASE 3 Focus: Visitors and Contacts Tools: Web Analytics Problem Solved: Bring more visitors, create more signups Focus: Leads, Opportunities and ROI Tools: Marketing Automation Problems Solved: Nurture leads and identify hot leads Focus: Customer Journey Optimization Tools: Advanced Customer Analytics Problems Solved: Optimize the customer journey based on data- driven insights Sitefinity Digital Experience Cloud

Market Overview Product Overview Future Plans

Demo

Digital Marketing Command Center Holistic customer view and a single source of truth. Actionable insights through predictive and prescriptive analytics Better, personalized customer experience across channels Marketing ROI analysis to better understand what works and what doesn’t Marketers’ artificial brain that helps provide:

Market Overview Product Overview Future Plans

Future Plans Customer Journey Visualization Automated Marketing Advisor Propensity Scoring ROI Calculation & Reporting£

Real-time Machine-Driven Personalization Personalization Today Step 1: Get an insight (or guess) Step 2: Choose a segment Step 3: Choose where to personalize Step 4: Create the content for personalization Step 5: Set up the personalization Step 6: Measure results

From Digital Marketing to Digital Business Connect and capture the combined power of people, businesses and things Expand focus beyond customer-facing applications/processes to include operational efficiency Harness holistic analytics to derive organizational insights from all systems Customer Facing Supply Chain Back Office ERP Data/System Sources Just-in time insights and suggestions across the organization Optimize experience and efficiency of employees, partners, suppliers Gain competitive advantage and agility through technology consolidation Digital Business Command Center

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Sitefinity DEC Plans & Pricing BasicStandardAdvancedEnterprise Price per month (billed annually) Complimentary*$2,000$4,000Custom Database Contact Management Up to 500,000 contact profiles Up to 1,000,000 contact profiles 1,000,000+ contact profiles Cloud Users Customer Journey Tracking Yes Persona Profiling Yes Lead Management & Scoring Yes 360˚ Customer Profile Yes Analysis Conversion Tracking Up to 5 conversionsUp to 10 conversions10+ conversions Marketing Attribution Up to 10 touchpointsUp to 20 touchpoints20+ touchpoints Optimization Audience Segmentation Yes Predictive Analytics Yes Campaign Recommendations Yes Campaign Tracking Up to 20 campaigns20+ campaigns Personalization Persona-based Personalization Yes Predictive Personalization Add-onYes Personalized Page Views Up to 25k/day Up to 100k/dayYes Data Collection Data Sources 1 (website only)Up to 3Up to 55+ API and SDKs Yes Connectors for CRM Systems Add-on Yes Customer Journey