Section Divider: Heading intro here. Meeting the challenge of Digital Inclusion Helen Milner Chief Executive, Online Centres Foundation 3 July 2013

Digital Deal Challenge Fund

For most citizens the internet is part of everyday life: UK consumers buy the most online per capita globally –(Boston Consulting Group “The internet economy in the G20”, 2012) 82% of internet users say they have saved money in the last six months by using the internet with 46% saying they’ve made significant savings –(Ofcom UK Adults’ Media Literacy Report, 2011)

UK online centres users lives – before and after “Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health Comparison before and after using the internet

But, 16m adults are not frequent and competent internet uesrs

Who is excluded 18% of adults have never been online (ONS) 21% are not regular internet users (BBC), meaning that 1 in 5 do not use the internet. Of those: 71% are in social group C2DE 51% over 65 50% have no qualifications 2012 data

Three main barriers why PEOPLE aren’t online Freshminds 2007 and 2009

Targeting is important Everyone in [a place] Older residents Parents of school age children Job seekers Clear geographical focus Mostly online, need help with jobs Mostly online, try for 100% online Mostly offline

Some possible ingredients

Work with a local UK online centre Centre search and free phone number search or

Free online courses for digital inclusion, financial inclusion and employability -

Supporting Volunteers and Digital Champions Excellent way to involve staff and volunteers UK online centres – 45 minute digital champion online course (free) – Digital Unite – online course to get started (£95 + VAT) – qualification for Digital Champions (ITQ) (£625 + VAT) –

Involve local community groups, and help them to use digital

Take part in national campaigns Get Online Week – October 2013

Lots of technology options – refurbs at

Digital by Default & Channel Shift

Some inspiration from your peers (not exclusive, just what I know about)

Wakefield District Housing 80 volunteers (employees & tenants) have helped 640+ tenants to get online so far this year All Board, Executive Management and SMT meetings are now digital through the use of iPads Top 3 tiers of management use their iPads to support mobile/flexible working, moving towards paperless New ‘responsive’ website for any internet-ready device, including mobile phones and games consoles Wireless WAN (2013), all offices & independent living schemes

Need action in all of these areas What can be done for free? - signposting, free online resources, volunteers What can be done with partners? - Local UK online centres, JCP, local employers What needs investment to make happen? - Staff to organise volunteers, computers in foyers and common areas, set up a ‘UK online centre’

Everyone of you can make a difference Let’s Pledge

Start quickly Make small changes as soon as you can Don’t delay Small actions help big change happen.

It’s not about technology, it’s all about people

Please keep the conversation going and join the digital housing hub digitalhousinghub.ning.com

Thank on twitter