InfolitGlobal IFLA Information Literacy Section LIANZA 2010 Centenary Conference “At the Edge / Te Matakáheru” Dunedin, New Zealand, November 29 th, 2010 (Monday) Jesús Lau / Director, USBI-VER Library, y Coordinator Biblioteca Virtual UV Universidad Veracruzana Boca del Río, Veracruz, México / Facebook jesuslau / Twitter jesuslau Flickr jesuslau

InfolitGlobal IFLA Information Literacy Section LIANZA 2010 Centenary Conference “At the Edge / Te Matakáheru” Dunedin, New Zealand, November 29 th, 2010 (Monday) Jesús Lau / Director USBI-VER, y Coordinador Biblioteca Virtual UV Universidad Veracruzana Boca del Río, Veracruz, México /

Topics InfolitGlobal Directory Infolit State of the Art Report International Infolit Logo Logo Marketing Manual

Information Literacy Resources Directory, InfolitGlobal

FEATURES It offers a global overview on information literacy developments It includes more than 1,000 records from around the world It includes some number IL documents Records are modified or updated according to website visitors´ requests

FEATURES Lists of resources by country, categories, or type of resource Display of statistics Interface language in English and Spanish, and it is ready for additional ones RSS Feeds to keep visitors updated about new added resources

CATEGORIES IL Products for users » (457 records) Publications » (231 records) Organizations » (58 records) Training the trainers » (104 records) Communication » (160 records) Total: 1010 records (july 28)

SUBCATEGORY (1) IL Products for users – Advocacy toolkits (3) – Assessment / Evaluation tools (4) – Know how materials (31) – Library tours (20) – Tests of IL competencies/skills (11) – Tutorials for citizens (36) – Tutorials on how to use specific information resources (303) – Workshop/Hands on experience (31) – Credit courses (15)

SUBCATEGORY (2) Publications – Guidelines for information literacy (27) – IL monographs of international coverage (21) – Specific guidelines for key programs (3) – Thesis of international relevance (40) – Translations of key international documents (10) – Serials (Journals) (25) – Other publications of international relevance (102)

SUBCATEGORY (3) Organizations – Associations and professional bodies (28) – Information literacy training organizations (11) – International organizations with IL related work (5) – Research projects / Research centers (15)

SUBCATEGORY (4) Training the trainers – Courses (50) – Distant certificates/degrees (0) – IL institutes/immersion programs (15) – Web-based courses for training the trainers (20) – Workshop/Hands on experience (18)

SUBCATEGORY (5) Communication 160 – Conferences on the subject (28) – International actions, meetings, programs (15) – Listservs - Discussion lists (8) – Weblogs (36) – Websites devoted to information literacy (73)

Records by country (Top ten) United States Mexico Spain International United Kingdom Australia Canada Colombia Brazil Chile

REGIONAL COORDINATORS Australia / New Zealand Francophone Countries Latin America and Spain Nordic/Baltic Countries Africa United Kingdom / Ireland USA and Canada Southeast Asia Judith Peacock Sylvie Chevillotte / Mireille Lamouroux Jesús Lau Eva Tolonen Helena Asamoah-Hassan Sheila Webber Linda Goff / Eileen Stec Rajendra Munoo

The International State of the Art Report This international report on the state of the art of Information Literacy in different corners of the world attempts to give an overview of what is going on in the subject. The project was funded by UNESCO, through the Information Literacy Section of the International Federation of Libraries and Associations (IFLA).

The International State of the Art Report The goal of the report is to identify information literacy trends around the world in five broad subjects: resources for user education; publications devoted to the subject; organizations, such as associations, and other professional groups; training programs for IL facilitators; and communication events, such a conferences, and meetings.

Regional Coordinators AustraliaJudy Peacock French Speaking Countries: Belgium, France, Quebec, Switzerland Sylvie Chevillote Latin AmericaJesus Lau Nordic Countries: Finland, Denmark, Norway and Sweden Eva Tolonen Russian Federation Alexander Fedorov, Vera Petrova and Natalya Gendina SpainMaria Pinto and Dora Sales Sub-Saharan AfricaBabbakisi T. Fidzani United Kingdom and IrelandSheila Webber and Claire McGuiness United States and CanadaLinda Goff South Africa Karin de Jager, Mary Naisembini and Peter Underwood

Content A. Introduction B. IL Products for Users C. Publications D. Organizations E. Training the Trainers F. Communication G. Conclusions H. References

Information Literacy Logo UNESCO International Federation of Library Associations and Institutions Information Literacy Section

Objective The aim of creating this Logo was to make communication easier between those who carry out information literacy projects, their communities, and society in general. The Logo is available free of charge and promoted as an international symbol of information literacy.

Global Contest - Statistics Participants139 Countries36 Proposals198 Judges11 Evaluations made2,178 Discarded1,274

Judges AFRICA / GhanaHelena R. Asamoah-Hassan EASTERN EUROPE / RussiaEugene Altovsky FAR EAST / China Du Weichun LATIN AMERICA / MexicoGuadalupe Vega-Díaz MIDDLE EAST/ LebanonHilda T. Nassar NORTH AMERICA / USAMark Szarko OCEANIA / Australia Judith Peacock SOUTH EAST ASIA / ThailandLapapan Choovong WESTERN EUROPE / UKSheila Webber LOGO COMMITEE Jesús Lau & Linda Goff

Evaluated Aspects Concept – Concept relation (to InfoLit) – Positive association (shows InfoLit positively) – Easy identification (quickly and easily recognized) Design – Abstraction level (communicate the appropiate understanding level of the intended audience) – One color (logo as efective in black and white as in color) – Flow (white space should flow rather than be trapped – Reduction (logo can be reduced to a small diameter and still be readable)

Contest Winner AUTHOR Luy Pérez, Edgar Ciudad Habana, CUBA

Contest Winner

Logo Website Part of infolitglobal.info re-design Downloadable version in different formats Logo toolkit draft is available on the web

Help promote it! Information Literacy has now a logo but it needs your help Use it Share it Demand it

Integrating the Information Literacy Logo: A Marketing Manual Draft – December 2009 IFLA – Information Literacy Section / UNESCO Jesus Lau / Universidad Veracruzana Veracruz (Mexico) Jesus Cortes Universidad Autónoma de Ciudad Juárez Ciudad Juarez (Mexico)

Manual Content Purpose of the Logo Purpose of the Manual Supporting Resources Technical Instructions Gallery of Applications

A General Marketing Plan Scope of this Section Two Major Trend Products and Services Services Characteristics Marketing, a Definition

Your Marketing Plan Aims and Objectives What and How Objectives are Being SWOT Analysis Market Segmentation Meeting your IL Objectives How to Communicate Marketing Communications Evaluating Marketing Activities Logo Best Practices – Your Story

Branding Non-Profit Library Branding Importance of Branding Key Elements of a Brand Auditing your Current Brand How to Brand A Participatory Process Principles to Succeed The Quick Test