Logo Design. UNTITLED Cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mind: aoccdrnig to a rscheearch.

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Presentation transcript:

Logo Design

UNTITLED Cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mind: aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!

Symbol- based logo becomes effective OVER TIME

Goodwill

Portrait Photos Logo

A wordmark based logo

Gestalt Theory

v=7QfcVGrar9E =7QfcVGrar9E

Proximity

Similarity

Closure

Figure/Ground

How to design a logo? (Design Festival, 2013) SIMPLE MEMORABLE APPROPRIATE

1. Keep it simple: less is definitely more.

2. Keep it appropriate.

3. Make it memorable.

logos/ Other resources for ideas: bird/ Red Ice TV - Episode 4 - Symbolism in Logos

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