 2001 Prentice Hall, Inc. All rights reserved. 1 Chapter 15, Online Industries Outline 15.1Introduction 15.2Retailing on the Web 15.3 Medical Services Online; Health and Nutrition 15.4Online Travel 15.5Transportation and Shipping 15.6Online Automotive Sites 15.7Energy Online 15.8Selling Brainpower Online 15.9Online Art Dealers 15.10Online Grocery Stores 15.11Online Real Estate 15.12Online Legal Services 15.13Government Online 15.14Insurance Online 15.15Children Online 15.16Purchasing Event Tickets Online 15.17Genealogy Online

 2001 Prentice Hall, Inc. All rights reserved Introduction Every major industry has used the Web to enhance business practices and create new markets and distribution channels Providing unique and highly targeted information is a key to developing site traffic

 2001 Prentice Hall, Inc. All rights reserved Retailing on the Web Retail store –Purchases goods from a wholesaler, marks up the price and then offers the products to consumers Online retailers can communicate easily with suppliers, shipping companies and customers Most Web retailers use the shopping-cart model exclusively Other Web retailers integrate other models such as the auction model or price-comparison model

 2001 Prentice Hall, Inc. All rights reserved. 4 E-tailers often offer lower prices to generate brand awareness and increase site traffic Consider if short-term losses equal long term success Examples: –Amazon.comAmazon.com –Bestbuy.comBestbuy.com –Kennethcole.comKennethcole.com –Sharperimage.comSharperimage.com 15.2 Retailing on the Web

 2001 Prentice Hall, Inc. All rights reserved Medical Services Online The Web gives consumers access to case studies, medical journal articles and doctors who can answer questions Health Insurance Portability and Accountability Act (HIPAA) –Requires medical offices and other healthcare related agencies to perform many of their administrative tasks online Examples: –WebMDWebMD –Sickbay.comSickbay.com –Dr.KoopDr.Koop

 2001 Prentice Hall, Inc. All rights reserved Medical Services Online WebMD home page. (Copyright © 2000 WebMD Corporation. Reprinted with permission.)

 2001 Prentice Hall, Inc. All rights reserved Online Travel Customers now have the power to bypass a travel agent Discounts and low fares available online Name-your-price for tickets, hotels and car rentals “Last minute” fares often lower online Examples: –Expedia.comExpedia.com –TravelocityTravelocity –Cheaptickets.comCheaptickets.com

 2001 Prentice Hall, Inc. All rights reserved Online Travel Travelocity home page. (Courtesy of Travelocity.)

 2001 Prentice Hall, Inc. All rights reserved Transportation and Shipping The Internet adds efficiency and convenience to traditional shipping and logistics Load Matching –Matching available truck capacity with the shipping needs of many companies that are willing to split the cost of full truckloads Examples: –UPSUPS –FedEXFedEX –DHL DirectDHL Direct –Trucking.netTrucking.net –Getloaded.comGetloaded.com

 2001 Prentice Hall, Inc. All rights reserved Online Automotive Sites Consumers access automobile information empowering them to make an informed buying decisions Dealers use the Web to showcase vehicles Online auto auctions give buyers more options Examples: –Auto.comAuto.com –Autobytel.comAutobytel.com –Autoparts.comAutoparts.com

 2001 Prentice Hall, Inc. All rights reserved Energy Online Energy exchange sites allow energy providers to trade excess energy commodities, buy on auction and sell materials 1000’s of energy commodities are sold online Efficiency increases as supply chains are simplified Examples: –Houstonstreet.comHoustonstreet.com –AltranetAltranet –Retailenergy.comRetailenergy.com

 2001 Prentice Hall, Inc. All rights reserved Selling Brainpower Online Unused patents and trademarks can be sold online Outsourcing –Hiring outside contractors or companies to complete projects and offer consulting Contractors can find projects to match their needs on the Web Examples: –HellobrainHellobrain –Yet2.comYet2.com –Question ExchangeQuestion Exchange

 2001 Prentice Hall, Inc. All rights reserved Online Art Dealers Artists have access to a global audience Web is a new medium for art Virtual galleries give artists a chance to showcase their work Short films are finding new fans online Examples: –Art.comArt.com –Guild.comGuild.com –AtomFilmsAtomFilms –Art.netArt.net

 2001 Prentice Hall, Inc. All rights reserved Online Grocery Stores Grocery shopping on the Web saves time Web delivery services offer door-to-door delivery A strong distribution network is essential to this industry Examples: –WebvanWebvan –Homegrocer.comHomegrocer.com –Peapod.comPeapod.com

 2001 Prentice Hall, Inc. All rights reserved Online Grocery Stores Webvan home page. (Courtesy of Webvan Group, Inc.)

 2001 Prentice Hall, Inc. All rights reserved Online Real Estate An online real estate transaction reduces the effort necessary to sell or buy property XML allows postings to be listed in multiple locations Multiple Listing System (MLS) –Brokers can post their listings at hundreds of locations with MLS Examples: –Apartments.comApartments.com –Realty.comRealty.com –Rent.netRent.net

 2001 Prentice Hall, Inc. All rights reserved Online Real Estate Apartments.com can help you find an apartment. (Courtesy of Apartments.com.)

 2001 Prentice Hall, Inc. All rights reserved Online Legal Services Libraries of data available to people with a few mouse clicks Arbitration being practiced online Research made easier through search engine technology Examples: –LEXISLEXIS –FindLawFindLaw –Law.comLaw.com –Loislaw.comLoislaw.com

 2001 Prentice Hall, Inc. All rights reserved Online Legal Services The Cybersettle home page. (Courtesy of Cybersettle.com.)

 2001 Prentice Hall, Inc. All rights reserved Government Online Freedom of Information Act –Gave citizens access to previously classified government data Thomas –Official senate Web site, allows citizens to research past federal legislation and other senate proceedings All major branches of the government have established a presence on the Web Examples: –Whitehouse.govWhitehouse.gov –Senate.govSenate.gov –NASANASA

 2001 Prentice Hall, Inc. All rights reserved. 21 The FBI uses the Web to retrieve information about wanted fugitives Citizens are now empowered by the Internet to research their presidential candidates at a variety of Web locations NASA broadcasts transmissions and offers exclusive coverage of its space exploration The General Services Agency (GSA) supplies the government with its e-commerce site Government Online

 2001 Prentice Hall, Inc. All rights reserved Insurance Online Insurance is complicated, the Web offers instruction and helpful documentation Free quotes and calculators help consumers make informed decisions Lower rates are often found on the Web Brokers can locate new clients online Examples: –InswebInsweb –Prudential.comPrudential.com –Getmet.comGetmet.com

 2001 Prentice Hall, Inc. All rights reserved Insurance Online Ebix.com home page. (Courtesy of ebix.com, Inc.)

 2001 Prentice Hall, Inc. All rights reserved Children Online Children are an important market Educational Web sites help kids learn to use advanced technology A number of risks exist online Many leading children’s content creators have established a presence online Examples: –SesameStreetSesameStreet –LycoszoneLycoszone –Educationplanet.comEducationplanet.com

 2001 Prentice Hall, Inc. All rights reserved Purchasing Event Tickets Online It has never been easier to purchase tickets Long lines are prevented through home shopping It is important to check all vendors as prices and availability may vary Examples: –TicketMasterTicketMaster –TicketWeb.comTicketWeb.com –Tickets.comTickets.com –Tixx.comTixx.com –Culturefinder.comCulturefinder.com

 2001 Prentice Hall, Inc. All rights reserved Purchasing Event Tickets Online Ticketmaster.com home page. (Used under permission of Ticketmaster Online-City Search, Inc.)

 2001 Prentice Hall, Inc. All rights reserved Genealogy Online It has never been easier to trace your roots Track down your ancestors and build a family tree Find missing money and belongings online Contacting distant family is simplified using e- mail and the Web Examples: –Ancestry.comAncestry.com –Missingmoney.comMissingmoney.com –Genealogy.comGenealogy.com –Naupa.comNaupa.com