Jed Connelly Senior Vice President, Sales and Marketing Nissan North America, Inc. June 1, 2005
COMBINED SALES 627,700 UNITS 1998 RESULTS 1,000, , , , ,000 units
2004 RESULTS SALES 1,013,000 1,000, , , , ,000 units 61% INCREASE UP 191,000 UNITS LOW INCENTIVES HIGH RESIDUALS RECORD DEALER PROFITS
$8 BILLION OPERATING PROFIT NISSAN TODAY 10% RETURN
THE NISSAN APPROACH A SYSTEM FOR SUCCESS PRODUCTS FOR THE FUTURE STAYING THE COURSE
NEW PRODUCTS
FUTURE PRODUCTS NEW SENTRA NEW ENTRY- LEVEL SEDAN NEW ALTIMA MORE TO COME …
THE MILLENNIALS
PRODUCT BUZZ
BREAKTHROUGH PRODUCTS INFINITI M
FUTURE PRODUCTS WHERE ARE THE NEW PRODUCTS FOR TOMORROW?
COMPANY PROFITS INCENTIVE DRIVEN SALES?
JUNK IN THE TRUNK
THE REAL COST OF INCENTIVES US SALES17,000,000 $17,000,000,000 x $1,000 incentives
THE REAL COST OF INCENTIVES US SALES17,000,000 $51,000,000,000 x $3,000 incentives
THE REAL COST OF INCENTIVES
THE GOOD NEWS FIND NEW WAYS TO MARKET OUR VEHICLES MOVING AWAY FROM INCENTIVES
THE PROOF … IS IN THE PARKING LOT
RETAIL NETWORK
Jed Connelly Senior Vice President, Sales and Marketing Nissan North America, Inc. June 1, 2005