Digital Textbooks: CSU Affordability Strategy for Student Success California State University Board of Trustees Meeting March 20, 2012 Gerry Hanley, Senior Director of Academic Technology Services

About Digital Textbooks in the CSU  Digital textbooks cost 45%-55% less than new print textbook prices  33% of CSU students prefer digital textbooks  1% of all titles sold in CSU bookstores are digital textbooks 2 There is an unmet demand in the marketplace

3 CSU Provides System Access to No- and Low-Cost Textbook Alternatives  Open Textbooks: Over 2,000 FREE online textbooks are available through the AL$ website  CSU Library eBooks: CSU systemwide electronic library collections provide students FREE access to eBooks  Faculty-Authored Materials: Published and distributed in a variety of ways  Lower Cost Publisher eTextbooks: Digital rentals in the CSU

4 Digital Rentals: Design Principles  Choice  Price  Convenience  Accessibility Lessons learned from CSU research …..Are Key Success Factors

5 Digital Rentals: Business Proposition  Vendors provide more content at a good price  CSU will actively support increases in adoptions and acquisitions Digital Textbook Publishers and Distributors  Additional lower-cost materials  Different business models Target: Significant increases in volume will provide opportunities for:

6 Digital Rentals: Here’s the Deal  Price: 60% off new print textbook prices  Publishers choose the titles they will offer  Marketing: CSU and vendors will collaborate on raising awareness, comfort, and competencies in using digital textbooks  Accessibility: Vendors will provide the CSU a roadmap for improving the accessibility of their eReaders Agreement on 3 key areas:

7 Digital Rentals: Who’s Playing?  CourseSmart: Independent bookstores  Café Scribe: Follett bookstores  NookStudy: Barnes & Noble bookstores  Cengage Learning: 27% of higher ed market Vendors Serve all CSU Campuses  eReader usability and accessibility  Which titles at 60% discount?  Long-term growth in offerings Resolving Issues

8 Digital Rentals: What’s the Schedule?  Faculty awareness to support adoption  April 14 CSU Conference on Teaching  Webinars by vendors + faculty  HEOA memo on textbook affordability Spring 2012: Faculty-focused activities  Student awareness of choice  CSSA program  CSU Public Affairs program Fall 2012: Student-focused activities

9 If 1/3 of CSU students choose 1 digital rental per semester instead of a new $100 print textbook…..  CSU students will save about $17 Million in Digital Rentals: Student Savings

10 Affordable Learning Solutions Enabling Ecosystems with policies, leadership, business models Developing Demand with communications, training, professional development Creating Capabilities with convenient & affordable access to content (CSU Digital Marketplace) Leveraging Content Providers Publishers--Libraries-- Academic Authors-- Open Education Resources (CSU-MERLOT)

11 Making It Easier To Find  Alternative Content  Tools  Technologies  Policies  Marketing & deployment strategies

Thank You