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Tesla Motors June 2013

Introduction to Tesla

I want to start with a quote from our CEO, Elon Musk, which clearly articulates Tesla’s purpose. -Elon Musk | CEO and Chief Architect

Tesla Strategy 1. Develop a high-end, high performance sports car to prove that electric vehicles are both stylish and efficient. Use the sports car to develop core intellectual property and patents. 2. Introduce a premium sedan that competes with brands like BMW, Mercedes and Audi 3. Produce hundreds of thousands of low cost premium electric vehicles for mass adoption What makes accomplishing these steps even more amazing is the time and resources they were accomplished with. Tesla is able to do more, with less because of tight integration. We can stay truer to the original design intent, while producing a car that appeals to customer’s needs.

Tesla Product Strategy This slide shows Tesla’s product strategy graphically; transitioning form low volume, high price to large market and low price.

0 - 60mph: 3.9 seconds • Driving Range: 244 miles • Base Price: $109,000

Millions of Electric Miles 2100+ Roadsters 31 Countries 60,000,000 miles Roadster is in 31 countries around the world and has provided nearly 30 million miles of pure electric miles. When combined with the ~11,000 delivered Model S, the Tesla customer fleet has travelled over 60 million miles.

Model S - Most Awarded Car of 2013 I’m sure you’ve seen some of this but we’re blown over by the critical acclaim. Model S was named car of the year by Motor Trend, Automobile and Yahoo and was Consumer Report’s best tested car, gasoline or electric, ever!

Tesla Sales Focus 1. Focus on monthly payments vs. total vehicle price 2. Engaging stores, low bar for test drives, simplified sales process 3. Stand behind the product with great warranties, service, and residual values What makes accomplishing these steps even more amazing is the time and resources they were accomplished with. Tesla is able to do more, with less because of tight integration. We can stay truer to the original design intent, while producing a car that appeals to customer’s needs.

Charging

High Power Wall Connector Model S Charging Vocabulary Tesla Mobile Connector 110V Outlet Twin charger(s) Tesla High Power Wall Connector 240V Outlet

Model S Supercharging • Industrial grade, not available for home use • Up to 120 kW input • Up to 120 kW off-board charger • Bypasses on-board vehicle chargers • Fills battery directly

Supercharging Growth

Supercharging Growth

Supercharging Growth

THANK YOU!