Team GDP (Grocery Dominating Partners)  Group 6.09  Sydney Browne  Maisie Gest  Megan Jones  Johanna Lee  Carson Lynch eden ’ s

Eden’s Food Trailer  so good it’s sinful Locations College campuses Medical centers Business plazas Factories Food Delicious Affordable Convenient Healthy Experience The Garden of Eden Unique and witty

Target Market has Positive Feedback  College Students  Cheap prices  Variety  Eclectic experiences  Business Professionals  Healthy menu  Convenient location  Portable options  Healthcare Professionals  Outdoor eating  Healthy options  Quick service

Growth Stage of Industry Projected Growth:  From 2012 to 2017, revenue is projected to grow 18% to reach $1.8 billion.  Opportunities for growth in major metropolitan areas Growth To date:  Street Vendors industry grew because of new consumer demand for unique and gourmet food trucks  From 2007 to 2012, industry revenue grew 42% to $1.5 billion. Source: IBISWorld

Eden’s Brand eden ’ s Affordable Convenient Healthy Delicious

Healthy High Convenience Low Convenience Eden’s Sack Lunch Unhealthy Panera On-site McDonald’s Chili’s Take-out Health Food Restaurants Traditional Food Trucks Pizza Hut Outback Open Opportunity

Appealing to the Mass Market  Give customers great tasting food, at low prices  Penetration pricing Meal Cost Comparison -“Apple & Eve” $6.00-Roasted apple Salad $8.59 -Baked Chips $1.00 (includes side item) -Iced Tea $1.50- Iced Tea $ 2.49 Total $8.50* Total $11.08* * Plus tax eden ’ s

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Building Brand Loyalty Promotional Mug  Free coffee with purchase of mug  Cost: $5.00  $1 refills  16oz. Stamp Card  7 stamps gets you $3 off a meal or a free “Apple & Eve”  Card will be stamped for every meal purchased

Promotion Example

 2013JanFebMarAprMayJuneJulAugSepOctNovDec Launch: College Campuses Launch: All Other Locations Opening Event AdvertisementXXXX Paradise AdvertisementXXXXX Internet: Facebook / Twitter XXXXXXXXXXX Punch CardXXXXXXXXXXX Coffee MugXXXXXXXXXXX Opening Event: College Campuses X Opening Event: All Other Locations X Viral CampaignXX

Low Fixed Cost = High Profitability Revenues Expenses Variable Costs Fixed Costs Total Expenses Profit (7.37 M) (0.90 M) $10 M (8.28 M) $1.72 M

“so good it’s sinful” For busy people, Eden’s is the best lunch and dinner option because it is affordable, convenient, delicious, and healthy.