The ONLY cross-IBM Systems event in 2015 Combines IBM Edge and IBM Enterprise into a single event Brings z Systems and Power Systems Technical Universities into May

Over 5500 attendees 50+ client case studies 2-day Executive summit Technology innovations and announcements 900+ expert technical sessions across 17 tracks: Storage, Power, z Systems SDI and Middleware IBM and Business Partner Sales education Showcase Solution Center Networking Receptions Top-notch entertainment Doug Balog General Manager Power Systems …plus clients speakers to be announced Ross Mauri General Manager z Systems Stephen Leonard General Manager, Sales, IBM Systems Jamie Thomas General Manager Storage Marie Wieck General Manager Middleware Tom Rosamilia Senior Vice President IBM Systems IBM Executive Speakers: Featuring innovative solutions using IBM Systems and Middleware as a foundation for the most challenging areas of information management including: Cloud Infrastructure Big Data and Analytics Systems of Record and Systems of Engagement Mobile and Security Services Flash and Storage Virtualization ibm.com/edge

What’s New Scope expanded to cover all of IBM Systems portfolio (Power, Storage, z Systems, SDI and Middleware) Repeating Executive Edge vignettes so attendees can choose which sessions to attend Winning Edge sales education is now open to all IBM Business Partners and IBM sellers CASE education for Business Partners: Prepares Specialty Partners to pass required new Cloud and Analytics qualification tests 3 What’s the Same World-class executive strategy and technical education Interactive sales training for IBM sellers and Business Partners Technology innovations and announcements Client case studies and best practices Solution Center showcasing IBM, Business Partner and sponsor innovations Unique networking opportunities Top-notch entertainment

Three Key Events in One 4 May 11 – 12 IT executives and leaders explore breakthrough innovations and technology announcements, client success stories and provocative presentations 1,600 Attendees May 11 – 15 Featuring the IBM System Storage, IBM z Systems and IBM Power Systems Technical Universities 3,400 Attendees May 13 – 15 Learn! Differentiate! Win! Designed and delivered for sellers, by sellers. IBM and Business Partner sellers will learn to uncover and win Cloud and Analytics opportunities with new buyers, and receive the latest Systems and Storage offerings updates. 1,000 Attendees

Target Audience Executive Edge CIO, CTO, CFO, CSO VPs of Technology IT Directors and Managers VP/Director of Data Analytics, Data Warehousing Network Directors and Managers Infrastructure Directors and Managers Information Security Directors and Managers Winning Edge IBM Business Partner Sellers, Solution Architects IBM Business Partner Sales Leaders, Practice Leaders, Firm Leaders IBM Sellers, CSMs, SPRs, PTAs, Solution Architects, S&D and Software Architects, Client Reps IBM Brand Sales Specialists Technical Edge IT/Infrastructure Managers Server/Storage Managers and Administrators Operations Managers NAS/SAN Administrators IT Architects Backup Administrators VMware Administrators Applications Managers and Developers Data Center Managers and Administrators Data Scientists System Architects, Engineers and Programmers Technology Influencers Security Managers Network Managers and Administrators Network Architects and Engineers Compliance and Policy Managers Archiving Administrators Performance / Capacity Analysts 5 Your clients with existing opportunities expected to close in 2Q/3Q and your prospects with new opportunities who are trying to deliver more value from their infrastructure in new ways.

6

ExecutiveEdge at Edge Executive Edge is an exclusive two-day Summit for IT executives and leaders featuring breakthrough innovations and technology announcements, client success stories, provocative presentations from IBM executives and industry thought leaders, top tier executive one-on-one meetings and exclusive networking opportunities. Complimentary, approved 2-day pass for North America clients. Approved clients have the option to upgrade to the full week for $1195. Nominate your clients for a complimentary pass:  Business Partners Business Partners  IBM HostsIBM Hosts  Nominate your client to speak at Executive Edge or the General Sessions

ExecutiveEdge at Edge2015 Highlights General Session keynotes and solution vignettes Learn new innovative approaches using IBM Systems and Middleware as a foundation for: –Cloud Infrastructure –Big Data and Analytics –Systems of Record –Mobile and Security Services Provocative perspectives directly from IBM customers about how they use IBM Systems to help them be more competitive IBM Systems announcements Access to IBM executives and leading experts for one-on-one meetings Networking receptions and top-notch entertainment 8  Download the Executive Edge flyer

TechnicalEdge at Edge A 4.5 day event for IT professionals and practitioners featuring IBM System Storage, IBM z Systems and IBM Power Systems Technical Universities. Over 900 technical sessions covering a comprehensive range of solution areas, client case studies and best practices, hands-on labs and on-site certification testing.  Download the Technical Edge Overview Flyer

TechnicalEdge at Edge2015 Highlights 900+ expert technical sessions for all levels taught by IBM distinguished engineers, leading product experts, clients and partners Featuring z Systems, Power Systems, System Storage, SDI and Middleware across 17 tracks 150+ Hands-on labs for all skill levels On-site certification testing Comprehensive Solution Center Networking receptions and entertainment Target Audience Systems Programmers Systems Administrators Technical Architects Project Managers Technical Support Managers Applications Managers and Developers 10 Data Center Managers and Administrators System Architects, Engineers and Programmers Data Scientists and Database Administrators Technology Influencers Data Center Architects and Engineers Security Managers Hardware and Capacity Planners Network Architects and Engineers Compliance and Policy Managers Storage Administrators IT Architects Performance Analysts

TechnicalEdge 11 Big Data and Analytics Professional Development PerformanceData Efficiency Cloud Computing and Virtualization Installation, Administration and Migration Security Tivoli Storage Solutions Systems Management Application Infrastructure and Development Business Continuity and High Availability SystemsFlash Solutions Mobile Computing and Social Business Networking IT Executive Management Training 17 tracks / 900 sessions Servers, Storage, SDI and Middleware Software Defined Storage Link to Technical Edge sessions

WinningEdge at Edge Learn! Differentiate! Win! Designed and delivered for sellers, by sellers, Winning Edge will help you uncover new opportunities outside of IT and win more deals with Line of Business buyers in the fast growing Cloud and Analytics markets.  Download the Winning Edge Flyer This 2.5 day event for both IBM and Business Partner sales professionals includes a Storage track, Systems track and a CASE for Business Partners track. The CASE for Business Partners track is designed to help Storage and Power Specialty Business Partners get the education they need, conveniently in one high value 1.5 day track, to pass the new Cloud and Analytics tests which are required for Specialty qualification in 2015.

WinningEdge at Edge2015 Learn! Differentiate! Win! Get educated on the complete Systems portfolio: Power, Mainframe, Storage and Software Exclusive sales education for IBMers and Business Partners that you won’t get anywhere else…not speeds and feeds! Discover the differentiated technologies and latest announcements that matter to your clients 13 Learn when, how & which IBM Systems offerings to sell into Cloud & Analytics opportunities Uncover new opportunities outside of IT by better understanding the Line of Business buyer priorities Real-world strategies, tips and examples of how to beat the competition POWER7 certifications will expire on July 31, so leverage Edge2015 to prepare for the POWER8 certifications Exclusive CASE (Cloud and Analytics) education for IBM Specialty Business Partners—designed to help you pass the required CASE sales and technical exams

Solution Center Solution Center Hours Monday, May 11 11:30 PM – 12:45 PM 5:30 PM – 8:00 PM with reception Sponsors & The IBM Zone Tuesday, May 12 11:30 AM – 1:00 PM 5:30 PM – 7:30 PM with reception Wednesday, May 13 11:30 AM – 12:30 PM Featuring new innovations in: Cloud Infrastructure Big Data and Analytics Systems of Record Systems of Engagement Mobile and Security Services Flash and Storage Virtualization

15 For 40 years Penn & Teller have defied labels—and at times physics and good taste—by redefining the genre of magic and inventing their own very distinct niche in comedy. LOL:) Tuesday, May 12 7:45 pm – 10:00 pm

Target Audience: IBM Business Partner Sellers, Solution Architects IBM Business Partner Sales Leaders, Practice Leaders, Firm Leaders IBM Sellers, CSMs, SPRs, PTAs, Solution Architects, S&D and Software Architects, Client Reps IBM Brand Sales Specialists Business Partners at Edge Power Systems Host a client at Executive EdgeMay Attend Technical University education, labs, certification testingMay Networking Solution Center ReceptionsMay 11 & 12 Client Networking ReceptionMay 11 Entertainment NightMay 12 Attend Winning Edge Sales Education for IBM Business Partners and IBM employeesMay 13 – 15 z Systems System Storage Middleware North America Specialty Business Partners: Join us for an Exclusive Reception Wednesday night at AquaKnox after Winning Edge!

Pricing One price for the full week! $1,995 February 16 – April 5, 2015 $2,295 after April 5, 2015 Business Partners: Use your education vouchers! When 4 or more employees attend Edge, any voucher co-pays are waived. Business Partners paying with a Specialty voucher will receive a 100% discount off tuition. Contact if you have questions about your education vouchers. Nominate your executive-level client for a complimentary 2-day pass to Executive Edge Note: Executive Edge attendees can upgrade to attend the Technical Universities for only $1195 Business Partner HostsBusiness Partner Hosts IBM HostsIBM Hosts 17

Call to Action Get your clients to Executive Edge North America: IBM Hosts: Nominate your executive clients for a complimentary pass Business Partner Hosts: Nominate your executive client for a complimentary pass Outside of NA: Invite your clients to Executive Edge: ibm.com/edgeibm.com/edge Nominate your client to speak at Executive Edge or the General Sessions Download the Executive Edge Flyer Get your clients to Technical Edge IBM z Systems Technical University IBM Power Systems Technical University IBM System Storage Technical University Learn more here about Technical Edge Download the Technical Edge Flyer 18 Register to attend Edge2015 Act before April 5th & save $300! Business Partners: Use Education Vouchers! Register today at ibm.com/edgeibm.com/edge IBM and BP Sellers…Attend Winning Edge Learn! Differentiate! Win! Download the Winning Edge Flyer  IBM Sellers: Leverage the Edge2015 Sales Kit  Business Partners: Leverage PartnerWorld Questions about Edge2015? Contact Link to Technical Edge sessions

Getting Social 19 youtube.com/IBMEDGE2012 facebook.com/IBMEDGE twitter.com/IBMEDGE #ibmedge