Automated Draws vs. Numbered Ball Drawings Tennessee Education Lottery

2 Objective and Business Drivers TCA § (e): “The corporation shall strive to maximize net lottery proceeds.”

3 Guidelines for Maximizing Revenues Statutory Guidelines for Accomplishing this Task: Utilize the private sector perspectives of a large marketing enterprise Generate more revenue for the education programs funded by Lottery proceeds by realizing operational efficiencies within the corporation Decrease operational expenses by employing lottery industry best practices

4 Guidelines for Maximizing Revenues Maximize participation of minority-owned businesses to achieve a minimum participation goal of 15% Enhance the business expertise of Tennessee retailers—to assist them in achieving optimal sales levels

5 Situation Analysis Contracts for televised numbered ball drawings with all 6 stations expired in March 2007 –Cost to the lottery annually = $253,667 Projected cost with new television contract terms will be approximately $4,811,115 annually $4.5 million increase

6 Cost Breakdown Estimated TEL Cost Breakdown to Continue Drawings after March 2007 Source for airtime estimates : Gish, Sherwood & Friends, Inc.

7 Sales By Product Tennessee Education Lottery Corporation Sales By Product Inception to March 31, 2007 Source: Tennessee Education Lottery

8 Market Analysis The trend in the lottery industry is moving away from numbered ball drawings and using the more cost effective automated draws Domestically, 41 or approximately 95% of lotteries rely on some type of random number generator for online game draws 1 Powerball has recently voted to use a random number generator to determine the Power Play multiplier number 1. This number includes lotteries offering monitor games like keno, and those that conduct raffles using random number generators.

9 Market Analysis State Lotteries Relying on Automated Draw Technology WA OR CA NV UT AZ ID MT WY CO NM ND SD NE KS OK NY MN IA MO AR LA MI WI IL IN KY TN MS ALGA SC OH WV PA VA NC VT NH MA CT RI ME MD TX NJ DE FL AK HI D.C. Lotteries using automated draws Non-lottery states 41 *Rely on RNG for at least one draw game. Source: State Lottery Websites

10 Situation Analysis On July 28, 2007, the Lottery transitioned to automated draw technology for: –CASH 3 –CASH 4 –LOTTO 5 Lottery uses two automated drawing machines as random number generators, and all 6 television stations air an animated version of the draws

11 CASH 3 and CASH 4 Sales Summary of CASH 3 and CASH 4 Sales FY08 vs. FY07 (July 28 - October 18) Source: Tennessee Education Lottery +5% +2%

12 Education Fund Transfers Summary of Transfers to Lottery For Education Account FY07 vs. FY08 (July 1 – September 30) Funding to the Lottery for Education Account increased by nearly 9% compared to same period last year when numbered ball draws were being conducted versus automated draws. Source: Tennessee Education Lottery

13 Cost Estimates to Return to Live Drawings Estimates are based on 1,612 shows per year and include satellite transmissions, talent, set, secure storage, cameras, etc. –:30 CASH 3 x 13 per week –:30 CASH 4 x 13 per week –:30 Lotto 5 x 3 per week –:30 Lotto Plus x 2 per week *Note: Annual Cost Totals do not include taxes. Source: Gish, Sherwood & Friends, Inc.

14 Cost Benefit Analysis Televised Ball Drawing Automated Draw Production = $628,680 Air Time =$4,270,000 Auditor = $132,850 Draw staff = $117,000 Maintenance=$ 3,817 Projected Annual Cost = $5,152,347 Projected 3 Year Cost = [$15,457,041] Projected 5 Year Cost = [$25,761,735] Cost Comparison 1X Purchase = $221,000 Production =N/A Air Time =N/A Auditor = N/A Draw Staff = N/A Maintenance = $61,000 Projected Annual Cost = [$61,000] Projected 3 Year Cost = [$183,000] Projected 5 Year Cost = [$305,000] ANNUAL PROJECTED SAVINGS = [$5,091,347]

15 Cost Benefit Analysis Lottery is projected to save $5,091,347 annually using automated draws Money saved contributes directly to: –Scholarships for Tennessee students to attend higher education institutions in Tennessee. For example, $5,091,347 would fund approximately 1,273 HOPE scholarships of $4,000 each –Pre-K and After-School Programs

16 Value Summary Automated draws translate into significant savings on operating expenses –Automated draws / use of RNG technology is becoming a standard cost-effective practice for domestic lotteries Sales have remained strong since the introduction of the automated draws –Sales for CASH 3 and CASH 4 are up by 5% and 2% respectively (year-over-year FY07 versus FY08)

17 Value Summary Lottery funding for education has continued to grow following the switch to automated drawing –Funding to the Lottery for Education Account increased by 8.7% compared to same period last year (July 1- September 30) Savings by using an automated draw system will translate dollar-for-dollar into education funding