"This announcement from Microsoft is a breath of fresh air into Commerce Server's image," says Gartner research VP Gene Alvarez. “ InformationWeek, August 8, 2007InformationWeek, August 8, 2007

We Understand the Flow of Goods

Marketing/Brand Management Technology Dev Marketing & Brand Agencies

Driver of Change: Abundance

“A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this approach will ultimately render them obsolete. Only the constant pursuit of innovation can ensure long-term success.” - Daniel Muzyka, Dean, Sauder School of Business, Univ. of British Columbia

Acceleration A Brief History of Economics Source: Dan Pink, A Whole New Mind Agricultural Age Industrial Age Information Age Conceptual Age

“If you don’t like change, you’re going to like irrelevance even less.” - General Eric Shinseki, Chief of Staff. U. S. Army

“UPS used to be a trucking company with technology. Now it’s a technology company with trucks.” - Forbes

The "Infolust" Trend

Multi-player Mobile Game

Mobile Augmented Reality

The Future Augmented Reality to Guide Consumers Through Complex Tasks

How to Engage and Improve Customer Satisfaction

Mobile Becomes Ubiquitous

B2B Companies Using Web 2.0 web 2.0 reality in B2B tierdescriptionexamples hyped but seldom used Immersive online experiences that require a high degree of socialization or specific technologies to make the most out of features and functions. + wikis + mobile + viral video + social networks + virtual worlds (e.g. Second Life) emerging Integrated tools that add new media functionality; especially focused on the infusion of motion, sound and elective participation. + blogs + rss feeds + podcasts + video-on-demand + distributed services everywhere Established web tools entrenched in the day-to-day functions and communications of companies. + proprietary web sites + marketing + online advertising + search engine optimization + search engine marketing + webinars Source: 2007 Survey of National Advertisers and BtoBOnlinecom

Multi/Cross Channel Forrester - February 2008 “B2B CMO Investment Priorities For 2008” Linked

An Example

The Imperatives

User Experience Business Logic DATA User Experience MAGIC

How do you go about innovating, anyway?

* These items are technically not Web Parts, but they use SharePoint controls and are available in the Default site or can be integrated into other sites.

38 “Mobile” Template Commerce Server Core Systems Catalog, Orders, Profiles, Marketing, Analytics, Staging, Web Services, BizTalk Adaptors Commerce Server Core Systems Catalog, Orders, Profiles, Marketing, Analytics, Staging, Web Services, BizTalk Adaptors Commerce Server Business Management Tools Catalog Manager, Marketing Manager, Customer & Order Manager Commerce Server Business Management Tools Catalog Manager, Marketing Manager, Customer & Order Manager * SharePoint installation required Commerce Server 2009 SharePoint Commerce Services* Site Management Channel Mgmt Presentation Mgmt Information Mgmt Workflow Commerce Server 2009 SharePoint Commerce Services* Site Management Channel Mgmt Presentation Mgmt Information Mgmt Workflow Commerce Server 2009 Multi-Channel Commerce Foundation Unified run-time calling model, meta data Multi-Channel Awareness Core e-Commerce Shopping Features Commerce Server 2009 Multi-Channel Commerce Foundation Unified run-time calling model, meta data Multi-Channel Awareness Core e-Commerce Shopping Features Commerce Server 2009 Web Parts E.g.: Shopping, Checkout, Profile, … Commerce Server 2009 Web Parts E.g.: Shopping, Checkout, Profile, … Commerce Server 2009 Default Web Site* Commerce Server 2009 Default Web Site* Live! Services Live! Services Commerce Server IT Pro and Designer Tools Commerce Server IT Pro and Designer Tools “Color- Neutral” Template Site Templates Contemporary Template Contemporary Template Custom UX: Customize Web Parts OR Direct to CS2009 Commerce Foundation Custom UX: Customize Web Parts OR Direct to CS2009 Commerce Foundation Custom Logic

39

Operation Sequence Operation Sequence Operation Sequence Operation Sequence Operation Sequence Operation Sequence Operation Sequence Operation Sequence Web Browser Mobile Application Etc... Public API Broker CS Sub Systems SQL Server Presentation Application Data Presentation Tools Cloud Services

var productQuery = new Query (“Product”); productQuery.Properties.Add(“Id”); productQuery.Properties.Add(“DisplayName”); productQuery.SearchCriteria.Model.Properties.Add(“Id”, “1243”); productQuery.SearchCriteria.Model.Properties.Add(“CatalogId”,”Adventure Works Catalog”); Response response = OperationServiceAgent.ProcessRequest(requestContext, productQuery.ToRequest())

XSLT Templat e Product XML Web Parts:Customization – XSL Transforms Multi- Channel Foundation SharePoint Site HTML Query Results Query Properties HTML Template Document Library Product Query Web Part Product Query Web Part

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.