Sales Guide V1.00 Claire Cheng May, 2011

Product Briefing Product Positioning D-Link Smart Beam Algorithm Target Market- DIR-645 Use Case DAP-645 Selling Point DAP-645 Features Competitive advantage

Product Briefing

Impressive Wireless Performance n standard compliant Reliable performance with 2x2 MIMO technology Beam-forming support High Range Coverage State-of-the-Art Multiple Antenna algorithm Suitable for full house, multi-floor home users Multi-media applications USB SharePort TM Plus for extra SAMBA support DLNA certified for media contents sharing Advanced security options Parental control mechanism for better protection

Extended High-end Market Segment Wireless 11N High Coverage Router DIR-618 Multi-Media Streaming Intelligent Antenna High Gain antenna n Router 11n HD Media Router DIR-657 SD card support Video streaming Advanced QoS Beamforming Share Port PLUS High Gain coverage Standard Feature set Wireless N Smart Beam Router DIR-645 Wireless 11N Router DIR-615 Coverage Normal Entry- Level Features

What is ?

Multiple-element antennas can have different combinations switching to reach the optimal performance. Reduce interference levels and transmit the signal in the direction of the particular users. PER (Packet Error Rate), RSSI and throughput. Auto selecting the antenna composition based on connected Station traffic quality according to PER (Packet Error Rate), RSSI and throughput.

Desired User 1 Desired User 2 2.4GHz cordless phone 2.4GHz wireless Camera Interfering source Multiple-element antennas can have different combinations switching to reach the optimal performance. Reduce interference levels and transmit the signal in the direction of the particular users. PER (Packet Error Rate). Auto selecting the antenna composition by PER (Packet Error Rate). What makes it smart?

Extend the coverage The D-Link SmartBeam TM system can automatically optimize its reception pattern and maximize the signal gain toward to the desired users to reduce the dead spots and extend the link range. Interference Mitigation The system can select the “best” antenna composition to provide the service in a specific direction. This minimizes the co-channel interference and improves the SNR (signal-to- interference ratio) of the received signals effectively by avoiding sending the signals to the undesired users. Power Efficiency The system combines the inputs to multiple elements for more power gain and utilize the signal strength to prevent from wasting energy.

The scenario of

The Features

Medium priority Low priority High priority Uplink port

IPTV Skype phone Data GIGABIT ETHERNE T GIGABIT ETHERNE T Typical DSL Bandwidth : Downlink: 3-6Mbps Uplink: 384kbps-1Mbps 1000 Mbps High Priority Medium Priority Low Priority IPTV Skype phone Data

VoIP Media streaming YouTuBe Data (download, FTP)

USB Hard-drive Printer USB All wireless clients can share the Printer and contents in USB Disk “in turn”. Movies files Music Photo The contents in the USB Disk can be shared by all wireless clients “at the same time” ! 1 23

 The DIR-645 DLNA media server can easily access and share music, video and photos with other DLNA compliant devices through legacy Wi-Fi interface. Digital frame Music player LCD TV DIR-645 USB Hard Drive

Selling Point

Full-house Coverage Double Wi-Fi Range ! Optimize the available power gain for longer range Reliable Performance Enhanced QoS to ensure the greater throughput for latency-sensitive app. Advanced security with parental control Multi-media Application DLNA compliant Media Server Multi-access of the files, photos and media contents sharing via USB port WIDER! Powerful! Share! EEE Support IEEE802.3az Energy Efficiency Ethernet support. Lower power consumption, higher efficiency. Green!

Media Sharing D-Link SharePort TM for easy connection and sharing. DLNA compliant to enjoy the access to all the digital devices True Gigabit Connectivity High speed wired connection for multi-media streaming Energy Efficient Ethernet function for power saving Range Boosting Built-in D-Link SmartBeam multiple antenna design At least double coverage than dipole antenna Enhanced QoS Engine Easy Plug-n-Play via directly connecting to physical ports Optimize bandwidth for streaming and multi-media app. GIGABIT ETHERNE T GIGABIT ETHERNE T PRIORITY BY PORT DOUBLE COVERAGE