 Erynn Petersen Advertising Platform Evangelist Microsoft Corporation BB48

PV

Ecosystem Components of an Ad Platform Microsoft Ad Platform What You Can Do Today

Scalable Auctioned Contextual Advertising Non-scalable Negotiated Display Advertising

AgenciesAdvertisers Tool Providers Publishers

AgenciesAdvertisers Tool Providers Publishers

AgenciesAdvertisers Tool Providers Publishers

AgenciesAdvertisers Tool Providers Publishers

AgenciesAdvertisers Tool Providers Publishers

Campaigns are Created Agency Splits to Search Agency and Traditional Agency Advertiser Creates RFP AdID created Display Microsoft C1 Google C2Yahoo C3Traditional Television C4 Radio C5 Target Data Added Agency Builds One Invoice, One Report Measure Data Against Lifetime Value Performance MSFT C1A, C1B, C1C, C1D, C1E Google C2A, C2B,C2C Yahoo C3A, C3B, C3C Television C4 Radio C5Invoice C1, C2, C3, C4, C5 C6, C7,C11, C12 Customer Profiles CRM Data Advertiser + Agency + Publisher + VAP = Longterm Data Relationship

Applications/Tools Foundation Services Core Services Composite Services Management Framework Applications and tools built on composite and core services Core services with granular business logic /algorithms with provider plug-ins Scalable infrastructure for services with resources to handle very large data and processing

Comprehensive Cloud Stack Huge Service Opportunity Familiar Developer Environment Strong Ecosystem of Developers, Applications, & Partners

Site Analytics Webmaster.live.com KSP AdCenter Add-in for Excel API Access AdCenter AdCenter Account Creation AdCenter Reporting

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