 The foot wear industry is an important segment of industries in India. India ranks second among the foot wear producing countries next to china. It is a labor intensive industry with concentration in small and cottage industries.  India world’s major production is ladies foot wear.  In India Bata was most prominent who marketed their goods through multiple goods.  The foot wear industry is an important segment of industries in India. India ranks second among the foot wear producing countries next to china. It is a labor intensive industry with concentration in small and cottage industries.  India world’s major production is ladies foot wear.  In India Bata was most prominent who marketed their goods through multiple goods.

 To analyze the factors responsible for decision process and behavior on buying of consumers of ladies footwear in Bangalore.  To determine whether ladies give more importance to style, price,quality and marketing mix.  To determine the marketing mix that the producers most concentrate on for effective exploitation of Bangalore market.

 The research is purely based on the survey conducted on ladies buying or residing in Koramangla, Bangalore. This study attempts to analyze factors influencing the purely decision of ladies footwear. Individual buyers take different factors into consideration while purchasing commodity which is a necessity.  The market for ladies footwear is untapped. This study helps the footwear industry in increasing the market share in ladies footwear.  The study based on the consumer’s opinion and information collecting from the consumer visiting Koramangala footwear outlets.

 Convenience sampling is used as population is large in bangalore. Our study is limited to koramangla.  Sample size of 100 has been selected

A Sample of age group between of ladies population has been selected.

 The depth of the research is restricted by the limited time period allotted for the research.  The study is limited to people in koramangala only.  Sample size is very small

PARTICULARSNO.OF RESPONDENTS Old footwear damage15 New model arrival35 No cause12 When you get money16 You are a shopaholic for footwear 22 TOTAL100

The table is designed to know the reason for buying new footwear. The tablen reveals that 15% of the customers buy because of the damage of old footwear, 35% of them buy because of the new model, 12% of them buy because there no cause in footwear, 16% of them buy when they get money and remaining 22% of them are shopaholic for footwear.

GRAPH 1: GRAPH SHOWING REASON FOR BUYING NEW FOOTWEAR

The above graph is designed to the reason for buying new footwear. Most of the respondents buy the footwear because of the arrival of new models.

PARTICULARS NO.OF RESPONDENTS Mother14 Friend40 Celebrity20 Sellers15 Ownself11 TOTAL100 TABLE NO: 2 TABLE SHOWING PERSONS INFLUENCING IN FOOTWEAR PURCHASING DECISIONS:

From a total of 100 respondents, 14% of the customers are influenced by their mothers, 40% of them are influenced by their friends, 20% of them are influenced by celebrities, 15% of them are influenced by sellers and remaining 11% of them are influenced by themselves.

GRAPH2: SHOWING PERSONS INFLUENCING IN FOOTWEAR PURCHASING DECISIONS:

Most of the respondents are influenced by friends and celebrities.

PARTICULARSNO.OF RESPONDENTS Yes89 No11 Total100 TABLE3- SHOWING WHETHER THE CUSTOMERS SEARCH INFORMATION BEFORE MAKING BUYING DECISION:

The table is prepared to know whether the customers search information before making buying decision. Out of 100 respondents, 89% of the customers search information before buying and 11% of the customers said that, they won’t search information.

GRAPH NO: 3 GRAPH SHOWING WHETHER THE CUSTOMERS SEARCH INFORMATION BEFORE BUYING DECISION:

PARTICULARSNO.OF RESPONDENTS Malls55 Retail shops25 Markets20 Total100 TABLE NO: 4 TABLE SHOWING PURCHASE OF FOOTWEAR:

This table is prepared to know where the customers purchase their footwear. Out of 100 respondents, 55% of the customers buy in malls, 25% of them buy in retail shops and remaining 20% of them buy in markets.

GRAPH NO: 4 GRAPH SHOWING PURCHASE OF FOOTWEAR:

Majority of the respondents purchase their footwear in malls.

OPINION STATEMENT LOWMEDIUMHIGH BRAND DESIGN DURABILITY VARIETY MODEL8488 MADE FROM SAFE ENVMATERIAL 73207

 ANALYSIS- The respondents rated for product factors  Brand-65% rated low,25% medium,10 high  Design-13%raed low,24%medium,63% high  Durability-28% rated low,60% medium,12%high  Variety model-8% rated low,4% medium,88% high  Made from saftey enverionment material-73% rated low,20% medium,7%high.  INTERPRETATION- 65% of respondents do not give importance to brand  63% gives importance to design  60% of the respondents gives importance for the durability  88% of the respondets gives importance to variety  People are not conscious about saftey material[73%],instead more conscious of variety,model,design.

 ANALYSIS- 89% of the respondents rated high about cheapest price,8% medium & 3% low. Cash discount-50% of the respondents rated high,38% medium,12% low.  INTERPRETATION- It is evident here that cheap price& cash discount attracts more customers

OPINION STATEMENT LOWMEDIUMHIGH STORE IS CONVENIENTLY LOCATED WELL KNOWN STORE

 ANALYSIS- Conveniently located palce-50% high,40% medium,10% low.  Well known store-15% low,52% medium,33% high  INTERPRETATION- Here it is evident that people prefer convenient place & well known stores.

OPINION STATEMENT LOWMEDIUMHIGH BUY 1,GET 1 FREE TV ADD9424 RADIO ADD AFTER SALES SERVICE

 ANALYSIS- Buy 1 get 1 free-86% rated high,11 medium,3% low.  Tv add-94% low,4% high,2% medium  Radio add-75% low,135 medium,12% high  After sales service-25% high,51% medium,24% low.  INTERPRETATION- It is found from the table that the buyers descisions on promotional factors through tv& radio is low,after sale service given importance while making buying decision

 Consumer make buying decision when new model arrival.and 22% buying decision through when they are shopholic for footwear.  It is founded that 40% age group between purchasing decision influenced through there friends.  89% ladies consumers search information before making buying decision.  55% consumers purchase foot wear in malls  Consumer make buying decision when new model arrival.and 22% buying decision through when they are shopholic for footwear.  It is founded that 40% age group between purchasing decision influenced through there friends.  89% ladies consumers search information before making buying decision.  55% consumers purchase foot wear in malls

 The major findings from this study are variety model are the important factors among the product factors.  Value for price paid is the most important among the price factors followed by cheapest price with variety model.  Store location and well known significant relationship was found.  Buy one get one is the most important factor among the promotion factors.  The major findings from this study are variety model are the important factors among the product factors.  Value for price paid is the most important among the price factors followed by cheapest price with variety model.  Store location and well known significant relationship was found.  Buy one get one is the most important factor among the promotion factors.

 Factors while buying decision is variety model,value for price, buy one get one, durability, conveniently located of product.consumers are fount to consider these factors as important in making their decision.they also give special attention to rightly pricing preferable cheaper price.